Janice Ochoa Email & Phone Number

United States

Brea, California, United States

Chino, California, United States

• Crafted and refined the brand identity including logo design, color schemes, typography, and overall visual style and tone, ensuring a cohesive and impactful brand presence across all marketing materials.• Developed and implemented operational strategies aligned with the company's goals and objectives to improve productivity and efficiency.• Designed and established record-keeping procedures to ensure accurate documentation of marketing metrics, financial records, and project advancements.

Ontario, California, United States

• Founded and led three small businesses, achieving a 72% ROI on the sale of the first company.• Developed and implemented comprehensive marketing strategies across digital, social media, and traditional channels to drive brand growth and customer engagement.•Oversaw all aspects of business operations, including strategic planning, financial management, and team leadership.•Used analytics and performance metrics to assess the effectiveness of marketing initiatives and adjust strategies accordingly.

Diamond Bar, Ca

•Acted as the primary contact for clients, building and maintaining strong relationships by identifying needs, setting objectives, developing strategies, and delivering impactful solutions.•Collaborated with internal teams and third-party vendors to execute campaigns effectively. Oversaw deliverables to ensure goals and objectives were met, and created and managed timelines to ensure all deadlines were achieved.• Developed and executed influencer marketing strategies aligned with brand objectives, including setting goals, defining target audiences, and creating campaign concepts.• Scheduled and supervised the publication of content across various social media platforms to ensure consistency with marketing campaigns and alignment with overall brand strategy.• Worked closely with the creative team to conceptualize and define art direction, ensuring cohesive visual aesthetics and alignment with project objectives.• Developed and analyzed KPI reports, making data-driven adjustments and recommendations to optimize campaign performance based on insights and metrics.

•Managed and optimized social media profiles on platforms including Facebook, Instagram, Twitter, and LinkedIn, ensuring consistent and engaging brand presence•Compiled and presented detailed analytic reports to clients, highlighting key performance metrics, campaign effectiveness, and insights for future improvements• Produced high-quality photos and graphics leveraging photography and photoshop skills to enhance social media posts and campaigns, capturing the audience’s attention and driving interaction•Contributed to the creation of presentations and tailored proposals that effectively communicated value propositions and marketing strategies

• Developed and executed social media campaigns for local businesses like Vintage Trailer Salon and Ovi Auto Spa, resulting in increased online marketability.• Managed Facebook, Instagram, and Twitter pages to engage with consumers and build brand image.• Collaborated with businesses to establish brand tone and target specific demographics.

• Advised on complex aid policies and procedures to applicants and parents, providing clear and concise customer service.• Trained and guided hourly employees, proposed posters on Financial Aid awards, and arranged walk-in appointments.• Assisted students with financial aid applications, forms, and eligible aid programs, utilizing online resources and reference materials.

• Coordinated fundraising events and built relationships with sponsors and businesses to support Adclub initiatives.• Communicated event status effectively to ensure smooth operations and successful outcomes.• Facilitated bi-weekly Adclub meetings to foster collaboration and engagement within the organization.

• Promoted brand awareness for Goodcho by representing clients at events and engaging with customers and attendees.• Partnered with companies such as Disney and Long Beach Transit to deliver impactful marketing campaigns.• Assisted in targeting the Hispanic demographic to drive brand recognition and increase customer engagement.

Santa Ana, California

•Formulated marketing strategies to broaden audience reach and enhance brand visibility.•Revamped website content to appeal to and engage a new target audience.•Devised creative concepts for boosting social media engagement and networking.•Performed market research and conducted interviews to support non-profit organizations.