• Established and managed a successful B2C e-commerce business that generated over $2 million in annual sales, specializing in customized personalized children's playmats for the specialty children's market.• Managed the primary vendor relationship with a supplier in Taiwan, providing regular data and constructive feedback to ensure the highest quality standard in the industry.• Conducted all planning and forecasting for orders, analyzed data across sales channels, and built projection models to determine appropriate inventory flow for both stock items and complex items built from components, while working with a 7 to 10 week manufacturing lead-time.• Managed an in-house manufacturing team, continuously seeking to identify and eliminate inefficiencies, resulting in the expansion of production capabilities and the reduction of production time, which increased customer satisfaction. Implemented an optimized manufacturing team workflow by shifting production from individual orders to batch processing, increasing efficiency by 200%.• Oversaw the office/sales team and led them in providing exceptional design assistance and customer service to customers. Utilized communication and problem-solving skills to resolve customer service issues and address higher-level issues throughout the course of entrepreneurial career.• Managed key accounts and custom projects, working with clients on all details from inception to finalized contract, including coordination of production with contract manufacturers. Paid high attention to detail to ensure that all design specifications were properly communicated and executed.

• Founded a wholesale business in the educational toy, greeting card, and scrapbooking markets. Sold award-winning products to educational toy stores, museums, craft and big box stores.• Led product development, working with artists and designers on a seasonal cycle.• Built and maintained vendor relationships- from distributors to key accounts, including Target and the National Gallery of Art.• Designed trade show booth and worked multiple trade shows per year to build market presence.• Oversaw a team of over 50 sales representatives, trained them, coordinated the regular distribution of sales materials, and resolved all questions and issues.