Strategic Marketing - Principal Consultant
San Francisco Bay Area
As a B2B tech marketer, I develop and execute growth-oriented digital marketing and content strategies for technology leaders and those that seek to be leaders tomorrow. My sweet spot is Product Marketing, including Messaging and Account Based Marketing, with significant background in marketing communications and PR/AR. If you have garbled, technical messaging that needs an interpreter to resonate with prospects, I can help!Clients range from network visibility and security mover Ixia Corporation, to Software Defined Networking (SDN) disrupter NEC Corporation, where I helped them establish their first 250 enterprise customers, to start-ups like drone software provider FreeSkies, and SaaS providers CargoSmart and BlueTrain. Along the way I have also collaborated with IBM, Microsoft, HP Enterprise and Print, Agilent Technologies and SMBs Software Diversified Services (security software-completed messaging that established a new position for this SMB), Microvault (launched start-up), and eKids (co-wrote business plan). I have worked with Agilent Technologies on a content strategy, and most recently with sales enablement startup Selleration as their Head of Marketing prior to being invited to go on-board full-time.Before consulting, I launched HP's Professional Services, which grew to be a billion $$ business. Contact me today to align your Marketing with Sales with a focus on your Customer for growth. janice@robertsmarketinggroup.com or my cell: 650.868.8993