Leading a team of committed, passionate, hard working rock stars focused on addressing senior hunger in Alameda County. Celebrating our 40th year, Mercy Brown Bag Program (MBBP) delivers nutritious bags of groceries to 9000+ food-insecure older adults through a variety of distribution means including direct delivery, augmented Meals on Wheels, mobile farmers markets and the new CommonSpirit Grocery Store in Oakland's Fruitvale district.

Delivering growth and opportunity to B2B Tech firms through a stronger brand, targeted marketing and alignment with Sales for Account Based Marketing success.

AscendX Digital helps technology brands market effectively across the channel, capitalizing on the mega-trend of B2B buyers turning to the web and marketplaces for the full spectrum of the customer journey, resulting in a projected market opportunity of $3 Trillion by 2024. Accelerated by the pandemic, companies who are behind in digital transformation must prioritize this path - in some cases to ensure survival - and best practices demand they align their digital brand and buyer's journey with their online content strategy and product information to optimize sales and growth. AscendX Digital was founded for this purpose.

Built the Marketing function for early stage SaaS Sales Readiness Software, prepping them for a merger with Learning Management Systems Digital Chalk, in December 2019. Selleration builds Sales Skills, and facilitates hiring the best Sellers via AI, machine learning, and 3D animation to provie virtual Sales Training and Role Play, with ongoing Sales Coaching and skills development. Digital Chalk chose to partner with Selleration for their Marketing expertise. My efforts in 2019 put in place the infrastructure to support Demand generation and Sales success at this SaaS provider. And as Head of Marketing and Communications, I led the executive team in naming the new company, and delivering a new brand and messaging framework in use today by the company known as Sciolytix.

As a B2B tech marketer, I develop and execute growth-oriented digital marketing and content strategies for technology leaders and those that seek to be leaders tomorrow. My sweet spot is Product Marketing, including Messaging and Account Based Marketing, with significant background in marketing communications and PR/AR. If you have garbled, technical messaging that needs an interpreter to resonate with prospects, I can help!Clients range from network visibility and security mover Ixia Corporation, to Software Defined Networking (SDN) disrupter NEC Corporation, where I helped them establish their first 250 enterprise customers, to start-ups like drone software provider FreeSkies, and SaaS providers CargoSmart and BlueTrain. Along the way I have also collaborated with IBM, Microsoft, HP Enterprise and Print, Agilent Technologies and SMBs Software Diversified Services (security software-completed messaging that established a new position for this SMB), Microvault (launched start-up), and eKids (co-wrote business plan). I have worked with Agilent Technologies on a content strategy, and most recently with sales enablement startup Selleration as their Head of Marketing prior to being invited to go on-board full-time.Before consulting, I launched HP's Professional Services, which grew to be a billion $$ business. Contact me today to align your Marketing with Sales with a focus on your Customer for growth. janice@robertsmarketinggroup.com or my cell: 650.868.8993

Taught undergraduate Green Marketing / basic Marketing and Communications principles to entrepreneurial students focused on creative businesses.

Managed Global Marketing Communications function for five divisions of HP, including Professional Services. Headed team that launched Professional Services at HP, now a multi-billion dollar business unit.