As the co-founder and Managing Director of Crunch Concepts, my responsibilities span all channels - from building a company from scratch to servicing our clients from start to finish. Being a business owner, my responsibilities are not definitive and includes a lot of out-of-the-box thinking in order to win and keep clients. From a business perspective, my role includes creating a business plan, generating new business, hiring the right personnel fit for a small team, formulating strategies, and goal setting to achieve positive outcomes. We handle integrated communications for our clients. This includes Public Relations, Social Media and Content Management, plan and execute ATL and BTL plans, and regional marketing strategies. Our clients include Health and Beauty, Luxury, Dining, Fashion, Automobile, Real Estate and Events, such as Godiva Chocolatier, Apollo Future Mobility Group, Colliers, Hong Kong Design Centre, Wheelock Properties, Franck Muller, Ocean Park, Benefits Cosmetics, Galaxy Hotel, CitySuper, Or Tea and more.

(Humansa is part of New World Development)Experienced and results-driven Senior Marketing Manager with a proven track record of successfully implementing innovative marketing strategies in the health and wellness industry. Skilled in managing high-performing teams, orchestrating impactful events, and spearheading the successful launch of new businesses.With a deep understanding of consumer behavior and market trends, I excel in developing and executing comprehensive marketing campaigns that drive brand awareness, customer engagement, and revenue growth. My strategic thinking and analytical mindset allow me to identify untapped opportunities and optimize marketing initiatives for maximum impact.As a team leader, I believe in fostering a collaborative and inclusive environment that fuels creativity, encourages growth, and delivers exceptional results. Through effective communication and mentoring, I empower my team members to excel in their roles and achieve their professional goals.My expertise extends to event management, where I have orchestrated successful launch of the business, product launches, and promotional events. By meticulously planning and executing these initiatives, I have consistently generated buzz, attracted new customers, and solidified brand loyalty.

(HKGTA is part of New World Development)I was the Head of Marketing for Hong Kong Golf and Tennis Academy, a professionally accredited private sports academy. Owned by the New World Group, the academy is partnered with Professional Golf Association (PGA) and Rafa Nadal Tennis Center. I am a core member of the senior leadership team at HKGTA, responsible for integrated marketing, digital, branding, public relations, promotions, and other communication strategies, in alignment with New World's CSV values, while providing value to our patrons. My role is to innovate and strategize to anticipate patron's needs and rapid market changes. Together with my team, we execute effective and impactful content, delivering memorable marketing programmes across different audiences in Hong Kong and China.HKGTA opened its newest addition to the mix, HKGTA Town Club. I am responsible for the pre-opening, branding and marketing.

• Project manage long and short term events and initiatives (Longines Hong Kong Masters, Art Basel 2013, Press Conferences, and more) simultaneously• Plan lead generation and member events for Hong Kong office, events include exclusive bespoke dinners to full-blown events with over 300 guests• Responsible for implementation and execution of all corporate and private events for the division• Managed team of five and ensured growth for both the individuals and Quintessentially Lifestyle• Plan and execute cost effective PR strategies, advertising, events and activities to convey key marketing messages• Produce and oversee all marketing communications within company • Plan and execute lead generation and member retention marketing campaign

- Established solid press contacts across Asia Pacific- In conjunction with our team, formulating and executing all Marketing and PR campaigns including branding and loyalty programs- Managed and motivated a team and ensured work was up to company standards- Strategically draft and edit English and Chinese press releases for both corporate and leisure clients, direct mail, EDM, print advertisements, marketing brochures, websites and collaterals on behalf of our clients- Handled accounts for a wide range of industries, including beauty, fashion, dining, health, events, financial sector, recruitment, sporting events, charities, veterinary products and more- Held a major role in prospecting and qualifying new account executives and interns- Proactively seek promotional opportunities for all our clients and follow through with the entire promotion- Held various media events, such as press conferences, photo call, media kits, handle media table at various events in Hong Kong and Macau

In conjunction with the Group Director of Marketing, formulating and executing all Marketing and PR campaigns including brandingCopywriting English and Chinese press releases, direct mail, EDM, print advertisements, menus and marketing brochuresIntroducing the group of hotels to Social Media (Facebook and Twitter)Handle and follow through with all promotional contractsManage Customer loyalty program including program analysis, customer acquisition and coordinate outstanding customer loyalty eventsDevelop a system for customer database managementAssist in developing customer surveys in order to improve the quality of service within hotel groupLiaise between external and internal departmentsUpdate and maintain company website

Designed a lease penetration program to increase the lease penetration rate from20% to 52%.Handled entire lease portfolio efficiently and maintained lease penetration ratesSold New and Pre-owned vehicles to Lease-end clientsProvided professional administrative support to sales managerInvoicing and collection of receivables from wholesalers; stock-in pre-owned vehicles utilizing Excel spreadsheets, One-Eighty, Reynolds & Reynolds and REXAssisted Sales team in acquiring new clients as well as retained existing customers

Maintained customer database effectively and accuratelyScheduled meetings for clients, and coordinated for car servicingAssisted in following up with clients regarding business matters and all their automobile needsProvided first-class support to our clients in order to promote loyaltyAssisted in selling New and Pre-owned vehicles to new and existing clientsPlaced advertisements on local newspapers and publicationsCoordinated interviews with publications for Sales MasterAssisted with writing internal magazine for articles promoting Sales MasterFormulated marketing strategies to promote Sales representatives, such as premiums, media relations, advertisements and monthly magazine editorial