Janice Huang Email & Phone Number

+ As the first marketing hire, developed marketing and GTM strategy, and established a high-functioning core team of PR, social media, creative, product and channel marketers.+ Established brand identity and product positioning by conducting market research, building personas and creating messaging.+ Spearheaded digital marketing and integrated marketing efforts to launch the company from stealth by creating channel and media buzz.Cork is a VC-backed SaaS company and cyber… Show more + As the first marketing hire, developed marketing and GTM strategy, and established a high-functioning core team of PR, social media, creative, product and channel marketers.+ Established brand identity and product positioning by conducting market research, building personas and creating messaging.+ Spearheaded digital marketing and integrated marketing efforts to launch the company from stealth by creating channel and media buzz.Cork is a VC-backed SaaS company and cyber warranty provider for managed service providers (MSPs) serving small businesses (SMBs) and the software solutions they manage. Its purpose-built platform is designed to offer MSPs and their clients peace of mind with near-instant coverage and settlements in the aftermath of security incidents. Show less

+ Drove GTM initiatives and delivered an uptick in sales by 11% in the first-month post-launch of a signature index universal life insurance product with multichannel promotions through emails, webinar trainings, collaterals, product bulletins and website. + Produced consistent growth in impressions by 53% QoQ by crafting comprehensive product promotions that included emails, phone scripts, newsletter stories and web content. + Developed robust account-based marketing (ABM) program and… Show more + Drove GTM initiatives and delivered an uptick in sales by 11% in the first-month post-launch of a signature index universal life insurance product with multichannel promotions through emails, webinar trainings, collaterals, product bulletins and website. + Produced consistent growth in impressions by 53% QoQ by crafting comprehensive product promotions that included emails, phone scripts, newsletter stories and web content. + Developed robust account-based marketing (ABM) program and drip email campaigns, including A/B testing and list segmentation which outperformed industry benchmarks (15% CTR) in one quarter. + Optimized and maintained 200+ B2B & B2C product marketing materials and sales enablement tools, leading content review and creation, project management, and creative collaboration with Design, Digital and Production teams. + Continually propelled sales and recruitment with 25+ ready-to-use toolkits and value-added marketing programs by planning and strategizing messaging, writing content and project-managing promotions.+ Selected to spearhead life insurance web content strategy for the new AIG to Corebridge Financial brand spinoff. Served on a cross-business-unit/cross-functional role to create 17+ new brand webpages for investors, partners, agents and consumers by working through complex business structure as lead writer. Show less

Greater Los Angeles Area

+ Set the groundwork for 3 new field offices with 170% more high-performing agents by creating an integrated branding and marketing campaign. + Produced and managed a stock of multilingual marketing collaterals and web assets to support agents in their sales process.+ Ignited sales and produced 170% growth in agent recruitment by managing annual marketing plans and leading all marketing efforts for growing the career distribution channel, including overseeing the agency to launch an… Show more + Set the groundwork for 3 new field offices with 170% more high-performing agents by creating an integrated branding and marketing campaign. + Produced and managed a stock of multilingual marketing collaterals and web assets to support agents in their sales process.+ Ignited sales and produced 170% growth in agent recruitment by managing annual marketing plans and leading all marketing efforts for growing the career distribution channel, including overseeing the agency to launch an award-winning advertising campaign and nurturing close alignment with home office and field sales managers. Show less

Pasadena, California

+ Guided a team of 3 on a variety of strategic marketing & communications services for government, healthcare and nonprofit clients. + Delivered 100% contract renewals by serving as account lead for 5+ VIP clients and ensuring best-in-class marketing content and campaigns that fully aligned with the target vision. + Generated new business growth by overseeing critical Request for Proposal (RFP) processes, researching and strategizing customized RFPs that ignited customer interest… Show more + Guided a team of 3 on a variety of strategic marketing & communications services for government, healthcare and nonprofit clients. + Delivered 100% contract renewals by serving as account lead for 5+ VIP clients and ensuring best-in-class marketing content and campaigns that fully aligned with the target vision. + Generated new business growth by overseeing critical Request for Proposal (RFP) processes, researching and strategizing customized RFPs that ignited customer interest. Pitched opportunities for internal buy-in to allocate resources.+ Overcame a minimal budget to implement a successful integrated marketing and communications campaign (PSAs, TV, print, and earned and social media) for a nonprofit health center that drove significant brand awareness and foot traffic to the center. Key clients: Covered California, Energy Upgrade California, North East Medical Services, Bay Area Rapid Transit, Metro Show less

West Hollywood, Ca

+ Held multiple roles of progressing responsibility due to planning and executing award-winning communications programs, starting as an Account Coordinator and being repeatedly promoted (4X) to end in an Account Director role. + Guided multiple client accounts with a multicultural perspective, managing overarching public relations initiatives for 15+ high-profile clients in a wide variety of industries including automotive, insurance, retail, telecomm, airlines, entertainment, government… Show more + Held multiple roles of progressing responsibility due to planning and executing award-winning communications programs, starting as an Account Coordinator and being repeatedly promoted (4X) to end in an Account Director role. + Guided multiple client accounts with a multicultural perspective, managing overarching public relations initiatives for 15+ high-profile clients in a wide variety of industries including automotive, insurance, retail, telecomm, airlines, entertainment, government and nonprofits.+ Planned all aspects of well-attended press events from beginning to end, including strategic messaging, logistics, media pitching, media alerts and press releases, consistently securing over 30+ reporters to any single event. + Successfully opened Walmart’s Los Angeles Chinatown store to great fanfare and supported their overall Southern CA growth initiative by strategizing, planning and executing a comprehensive public affairs, grassroots, and community mobilization campaign. + Launched Interscope Records’ Far East Movement debut album, elevating the group to #1 on the Billboard charts and positioning them to achieve double platinum sales through a strategic national earned media campaign. Key clients: American Airlines, California Department of Public Health, First 5 California, Interscope Records, Kiehl’s, Metlife, Nielsen, Nissan, U.S. Army, Verizon Wireless, Walmart, Warner Bros. Show less

Pro bono/ volunteer work+ Planned and executed successful education workshops and signature events to engage APEX members, leading speakers and key sponsors to promote professional development among a growing group of young Asian-American professionals+ Provided events planning expertise, including identifying and securing venues; soliciting, negotiating and coordinating with sponsors; developed program materials and talking points for speakers+ Networked with community partners… Show more Pro bono/ volunteer work+ Planned and executed successful education workshops and signature events to engage APEX members, leading speakers and key sponsors to promote professional development among a growing group of young Asian-American professionals+ Provided events planning expertise, including identifying and securing venues; soliciting, negotiating and coordinating with sponsors; developed program materials and talking points for speakers+ Networked with community partners, sponsors and members to secure support and attendance at APEX events Show less

Pro bono/ volunteer work+ Planned and produced annual gala attended by 500+ guests+ Revamped logistics of the fundraiser to increase efficiency

Pro bono/ volunteer work+ Managed an all-volunteer team to produce a well-attended food and wine tasting benefit of over 600 attendees to raise funds and donations for Project by Project's nonprofit partner+ Instrumental in securing over 100 food and beverage sponsors and silent auction donations, as well as assisting with marketing and promotions of the event+ Organized all logistics of the food and wine tasting benefit, including identifying, negotiating and securing venue;… Show more Pro bono/ volunteer work+ Managed an all-volunteer team to produce a well-attended food and wine tasting benefit of over 600 attendees to raise funds and donations for Project by Project's nonprofit partner+ Instrumental in securing over 100 food and beverage sponsors and silent auction donations, as well as assisting with marketing and promotions of the event+ Organized all logistics of the food and wine tasting benefit, including identifying, negotiating and securing venue; planning and executing layout and equipment needs; managing guest list and invites; coordinating with volunteers for staffing needs Show less