The Faraway Nearby is a digital platform dedicated to promote sustainable cultural tourism involves visiting and experiencing cultural sites and traditions in a way that conserves heritage, respects local communities, and minimizes environmental impact. This type of tourism emphasizes the preservation of cultural resources, such as historical landmarks, festivals, and local customs, ensuring that they remain intact for future generations. It also promotes economic benefits for host communities by fostering local entrepreneurship and providing job opportunities, while encouraging travelers to be mindful of their impact on cultural and natural environments. Sustainable cultural tourism seeks a balance between enriching visitor experiences and maintaining the authenticity and vitality of the cultures being visited.As a founder, my work revolves around :- Develop and implement the vision, mission, and long-term goals of The Faraway Nearby.- Identify and secure funding, partnerships, and sponsorships to support the platform’s initiatives.- Oversee the planning and execution of exhibitions, homestay projects, and residency programs.- Foster relationships with local communities, ensuring that projects benefit and involve local stakeholders.- Recruit, manage, and inspire a team of professionals, including curators, project managers, and marketing specialists.- Develop and manage the budget, ensuring financial health and sustainability of the platform.- Lead efforts to promote the platform’s activities, expanding its reach and impact.- Ensure all projects adhere to principles of sustainability and cultural preservation.

Identified, curated, documented, and promoted cultural and natural resources as well as products across Indonesia that will be of interest to the audience and that align with the goals and values of the client. Managed the inventory of digital assets, ensuring that there is an appropriate mix of products available at all times and that products are portrayed in an attractive and organized manner.Managed clients and communities to obtain the most distinctive digital assets for the areas of interest. Established and supervised marketing and sales teams to promote and sell the products, as well as with customer service teams to address any issues or concerns that arise.

Adena Coffee promotes sustainable practices and community empowerment through high-quality coffee. With a focus on fair compensation for farmers and preserving cultural heritage, Adena Coffee aims to connect people with meaningful coffee experiences.As their communication consultant, my responsibilities revolves around :- Market Expansion: Develop and implement strategies to reach international markets and increase brand awareness globally.- Storytelling: Craft compelling narratives around Adena Coffee’s mission, origin, and impact to resonate with a global audience.- Marketing Strategy: Design and execute marketing campaigns that highlight the unique aspects of Adena Coffee, including sustainability and community empowerment.- Brand Positioning: Enhance brand positioning by identifying key differentiators and communicating them effectively to international consumers.- Partnership Development: Identify and establish partnerships with international distributors, retailers, and influencers to expand market presence.- Content Creation: Collaborate with the marketing team to create engaging content for various platforms, including social media, websites, and promotional materials.- Develop customized and visually compelling pitch decks tailored to each SME’s funding strategy and target audience.- Craft persuasive funding proposals and business plans that clearly communicate the business opportunity, competitive advantage, and financial viability of the SME.- Guide SMEs in articulating their value proposition, key financial metrics, and market opportunity to potential investors or grant providers.

Conducted an assessment of the existing communication strategies at LKPP across all communication channels used.Developed and implemented communication strategies (roadmap) for government procurement digitization, particularly related to products/platforms developed by Tribe E-Gov Procurement, including LKPP itself, to various stakeholders such as media, appointed officials, and the public.Built the communication and PR team for Tribe E-Gov Procurement and actively participated in the recruitment process.Collaborated with the Resolution Center Team to design and coordinate complaint handling strategies, including creating escalation matrices and implementing them.Supervised the production of all communication materials such as press releases, social media content, website content, and chat agent resolution center/helpdesk for LKPP.Strategised media narratives based on monitoring and supervised media partners relations and press coverage.

Developed and implemented the roadmap and strategies to communicate the Digital Transformation Office’s goals, policies, and initiatives to various stakeholders, such as the media, elected officials, employees, and the public in emergency COVID-19 situation.Identified and established the structure of communication team and actively monitored the hiring process. Designed and coordinated the implementation of complaint management strategies. Communicated and engaged multiple stakeholders in decision making process to ensure the efficiency of organisation’s and product’s work flow.Supported and promoted the development of Peduli Lindungi Applications and other tech-related programs of Ministry of Health to the general public in response to the mitigation of pandemic COVID 19.Supervised the production of a variety of communication materials, such as press releases, social media posts, website content, and customer service chat agents. Worked with media outlets to coordinate press coverage of the agency's activities and managed relationships with both private and government related stakeholders.

Aide to The Director of Smesco Indonesia.Advised The Director of Smesco Indonesia on development and implementation of bureaucracy reform, expansion programs, internal policies and strategies to help SMEs accross Indonesia to build network and maintain a positive relationship with both private and government stakeholders.Initiated and coordinated the digital team to launch and develop an ERP software to track worker’s daily activities and track SME participation for certification. Initiated the digitalisation of member’s database and set up an e-brochure platform for members.Provided research support, drafted all project proposals and documents including briefs and talking points to The Director of Smesco Indonesia. Part of Center of Excellence Team, which provided vocational skills trainings and entrepreneurship preparation to help SMEs across Indonesia to gain knowledge about Sustainable Development Goals, competitive skills as well as access to financial literacy and inclusion.Initiated, designed, and supported the establishment of new ecosystem and investment hub to support SMEs and sustainable businesses in East Indonesia by setting up the Bali Office.

Assisted & produced holistic campaign materials.Designed and implemented priority programs in tourism, youth, sports, and creative economy sectors and Indonesia’s rich intangible cultural heritage in a number of areas across South Sulawesi.

Part of the digital campaign team for Indonesian Solidarity Party Jakarta Branch (DPW PSI Jakarta) which managed to secure 8 seats in the 2019 election. At that time PSI won more than 500 thousand votes. This made PSI a political party with the fourth largest vote from 16 political parties.Advised the head of the Indonesian Solidarity Party Jakarta Provincial Branch on development and implementation of public relations strategies to help build and maintain a positive reputation for PSI Jakarta in all of their platforms. Recruited, set up, and supervised the team to manage media relations, crafting press releases and other digital materials, organizing events such as press conferences and hearings, also responsible for crisis management which includes media monitoring both offline & online.Designed, produced, and launched integrated political education campaigns for the general public through creative contents.Worked with city council members at Jakarta Regional People’s Representative Council (DPRD DKI Jakarta), Indonesian Solidarity Party (PSI) Fraction and team of technocrats to ensure that the organization's messaging is consistent and effective. Designed and implemented the city’s public opinion platform for all city council members and DPW PSI Jakarta.Assisted holistic fund raising campaign operations for DPW PSI Jakarta.

Presented and organized data in a way that is easily understood and interpreted by the general public using visual elements, such as charts, graphs, maps, and diagrams, to represent and communicate data, it involves the design and layout of these visual elements, as well as the overall design of the data presentation.Assisted holistic fund raising campaign and digital media operations for the candidate.Designed, produced, and launched integrated political education campaigns for the general public through creative contents.

Created, published, and maintained documentation and design materials for Jakarta Smart City and other priority programs of DKI Jakarta Province including wide range of materials, such as technical documentation, user guides, product manuals, marketing materials, and design assets.