Facial Moisturizers & Treatments

Marketing emphasis interested in CPG industryMBA Marketing Association VP of CommunicationsActive in Women in Management, Tech Society and Marketing AssociationBYU MBA Scholarship recipientMBA Student Life Representative

- Developed first-ever strategic cause marketing framework to better connect corporate enterprise resources and partnerships with 200+ brands across 3 sectors worldwide, projecting an increase in global efficiency, reach, and ultimately sales and equity- Ideated, crafted and launched cause marketing toolkit to enable the company's mega brands to better leverage enterprise resources when developing global marketing campaigns- Produced new insights for and increased internal communication between Johnson & Johnson Corporate and its portfolio of brands via in-depth research and analysis across global brands and their cross- functional teams and agencies

-Led team in determining industry best practices and revamping current customer engagement-Conducted consumer and industry research to identify best practices and consumer insights

• Contributed to top line growth of 100%, growing revenue from $30MM to $60MM over past 4 years through increased marketing communications• Led team of 8 employees and partnered with creative agency to develop and launch new global company website, which launched on time and under budget. New site increased traffic by 32% with improved content, features, and navigation.• Developed marketing plan for product releases• Negotiated media buying contracts, saving $80K annually• Managed strategy and execution of trade show exhibits.

• Created content for promotional campaigns with cross-functional team of scientists, engineers, and product managers• Led company website development and launch in 2010 increasing web traffic by 85% in first year, transforming previous website into a dynamic customer and sales tool • Defined Brand Essence through market, consumer, and competition research; won buy-in from upper management on new strategic customer targets through implementation of Brand Essence

• Developed policies for order entry and tracking to reduce internal errors• Streamlined internal processes

• Handled customer purchase orders and returns• Helped prepare customer orders• Respond daily to customer inquiries by email and phone• Created material for print advertisements• Wrote material for company press releases• Assisted Sales with coordinate advertising and marketing events• Completed specialty projects assigned by the CEO and Marketing Manager

• Prepared product registrations which were clear and concise facilitating easy review and resulting in products being registered in a timely fashion• Kept management informed of regulatory requirements and emerging issues which may affect the registration approval of products• Worked with team members to maintain systems for distribution, storage, tracking and retrieval of information pertinent to the regulatory process• Created, review, maintain online databases