Janice Lee Email & Phone Number

Los Angeles, CA, US

Buffalo, NY, US

Lead cross-functional team in the rapid development and commercialization of innovative foodservice equipment and technology. Leverage customer/market insights and IP opportunities to develop strategic innovation roadmap.

Proactively drive f’real’s innovation strategy and develop pipeline of new products in partnership with food R&D and engineering teams. Lead brand activities to complete commercialization of new products in innovation pipeline, including consumer research, testing, packaging, positioning, sales materials. Built out end-to-end innovation framework: consumer.

Responsible for the development and execution of annual brand plans, including integrated marketing campaigns (digital, social, shopper marketing) and new product launches.

Lead cross-functional teams in driving revenues and growth for key retail partners by creating account strategies, joint business planning and developing velocity-driving retail programs. Own the creation and execution of high-impact programs and campaigns that drive awareness, trial and retailer KPIs: increased basket size, loyalty and repeat trips.

Organize and manage a team of 6 volunteers with the aim of providing engaging and educational programming to the organization’s 1,000+ membership base. Develop and maintain university, business and community relationships that create value for both members as well as partners.

San Francisco, CA, US

Led team of two Product Marketing Managers and external creative teams in the development of retail and product marketing strategies and programs for two housewares brands. Created and delivered annual department plans and budgett.

Women 2.0 is committed to increasing the number of women entrepreneurs starting high growth ventures by providing the resources, network, and knowledge for the launch and growth of their company.My responsibilities have included: Conducting research of other entrepreneurial organizations to determine points of differentiation and opportunities to fulfill.

Direct and manage all aspects of new brand and business development. Scope of responsibilities include developing and designing innovative product offerings for 7 new, developing and mature brand lines; creating and executing annual marketing plans, setting long- and short-term profit and volume objectives; managing the sourcing, production and logistics.

Responsible for creating, developing, producing and marketing innovative product offerings; increasing the strength and breadth of the division’s four brands; identify new sales channels; and improving product margins, retailer sell-in and sell-through.

A.B., Political Science

Master'S Degree, International Business