• Create, drive and execute marketing, social media strategy and promotions.• Manage sponsorships, partnerships and corporate social responsibility.• Oversee advertising efforts.• Manage corporate and group sales.

Develop and drive Marketing, Advertising and Sales strategies and campaigns for Watermoon Entertainment products and offerings. Produce original content for TV, radio and social media outlets.Oversee the creation of broadcast content and company’s music label albums. Create and drive marketing and social media strategies and promotions. Develop content, maintain budget. Oversee and manage sales. Notable achievements:• Launched Puerto Rico’s first reality show of its kind, Janid: ATREDIVA on MEGATV. • Achieved record sales for Watermoon Studios Recording, Mixing & Mastering Masterclasses in Puerto Rico market within a month (400% sales growth).

Janid (pronounced "Jah-NEED") is a Puerto Rican singer, songwriter and actress. Musically, she lies between Latin Pop, Contemporary R&B, and Electronica genres. Born Janid Ortiz in New York City and raised in Puerto Rico, she first began to gain recognition in 2014 when she released her Spanish album "La Magia" under the Sony Music Latin imprint label, Handshake. In the summer of 2015 she rose to fame when she released the single "Penicilina"under the independent label Kalvo Music, featuring versions in Contemporary R&B produced by Kaydean, a Reggaeton remix by DJ Nelson featuring J Alvarez, a Bachata version featuring Optimo, and a Salsa version produced by Angel "Cucco" Peña featuring NG2. "Penicilina" peaked at No. 25 on the Tropical Billboard Chart, No. 6 in Puerto Rico and No. 2 in Dominican Republic. The popularity gained from "Penicilina" earned Janid her own reality show on Mega TV, "Janid: Atrediva". The first episode aired on September 6, 2015. Janid was born into a musical family. From an early age she went on to take ballet, singing and piano lessons. She then joined her school choir and later moved to South Carolina where she joined a Gospel choir. She appeared on many jingles, radio and TV commercials before she started focusing on a career as a solo artist. She has cited Tina Turner, Aretha Franklin, Sia Furler and Ednita Nazario as her musical influences. Janid moved back to New York in 2005 where she spent many years in Queens developing her style. During her time in NY she released a handful of independent albums that failed to achieve commercial success. She performed at several venues from dive bars to Webster Hall and she performed twice at the Puerto Rican Day Parade. Janid has collaborated with many renowned artists including Frankie Cutlass, Michael Stuart and DJ Baron Lopez. She also performed in Arthur Hanlon's Encanto del Caribe TV special alongside Marc Anthony, Laura Pausini, Natalia Jiménez, Cheo Feliciano and Bernie Williams.

Responsible for executing localized strategic marketing goals and initiatives within all markets in Latin America and the Caribbean. Supported all internal and external marketing programs to sustain and grow the JetBlue network while focusing on increasing brand awareness, executing key buzz initiatives, and driving bookings for JetBlue.Acted as key internal and external Commercial contact within assigned region. Identified, negotiated and executed promotional opportunities that met JetBlue brand and tactical goals (buzz campaigns, sponsorships, co-promotions, tactical sales and community initiatives).Planned and executed new market launches in collaboration with key Commercial and Corporate Communication stakeholders.Identified, built, managed and maintained relationships and partnerships with key community and business organizations.Developed and maintained local crewmember outreach programs, keeping crewmembers informed and motivated about JetBlue and marketing initiatives.Managed budget.Worked with advertising agency on creative efforts and provided input.Provided local market insight and communicating it to the cross departmental team.Set market goals to achieve projected expectations.Developed and managed marketing initiatives to support markets through cross-collaboration with the larger Commercial team.

Responsible for drafting copy in English and Spanish for JetBlue's different products and offerings and developing creative content for internal and external campaigns for jetblue.com, email, social media, inflight seatback screens, and airports.