Responsible for management of full-service marketing needs of corporate accounts in the medical and dental space.

Tasked with the re-engineering of the global Marketing function and department structure supporting both dental and medical businesses to create a marketing-led culture that drives brand awareness and supports a premium brand proposition. Member of the Senior Leadership Team responsible for key strategies, corporate initiatives, and M&A. Worked in close partnership with Global VP of Sales on strategies and go-to-market plans that connected all aspects of marketing, distribution, and field sales outreach. Core team member responsible for brand, and change management as a part of integration with Hu-Friedy.

Lead a 12-member team of Associate and Regional Marketing Coordinators, Technology Specialist, Graphic Designer, and Project Managers. Planned and orchestrated all corporate and product campaigns and commercialization strategies to deadline and budget. Initiated social channels and marketing automation, and key contributor to online strategy and eCommerce for the Implant Division. Core member of international project team for global launch and commercialization strategies.

Managed and mentored a team of five covering all areas of communications including, but not limited to, advertising, PR, marketing collateral development, strategic marketing campaigns, corporate brand development, product launch, exhibitions, web and digital media, corporate partnerships, and key account support. Contributed to market growth rates double to over four times the industry average, securing Astra Tech Implants as the third market-leading position worldwide by 2010.

Established new internal procedures, vendor relations, and processes that contributed to reduced costs, improved global synergy and presence, and increased flexibility in local messaging to better resonate with the NA market.

Designed, hired, and developed a new seven-person department responsible for all aspects of corporate branding, product launches, CE and event promotion, go-to-market strategies, and customer engagement programs - to deadline and within budget.Active core team member in the development of global programs, and evolution of strategies for corporate branding, design, and identity. Worked in close collaboration with VIP accounts on growth strategies for the implant portion of their practice.Initiated quarterly international publication and several new programs including direct-to-consumer campaign, and new customer welcome.

• Oversaw concept, design, and production of all sales and marketing materials.• Supported VIP accounts with custom practice marketing tool and consulted on development of practice websites for increased patient outreach and awareness.• Worked with KOLs on presentation content that highlighted their expertise and promoted key products offering.• Managed all media selection and programs.• Responsible for themes, booth design, and sponsorships for trade events.

Reduced the company’s overhead by bringing all graphic capabilities in-house. Active contributor in the of the first global corporate brand and visual identity standards.

Supported all aspects of Marketing including tradeshow and events, all direct mail programs, development of marketing, product, sales and CE collateral, and coordination with external agencies.