Janie Curtis Email & Phone Number

Cambridge, Gb

Cambridge, England, United Kingdom

It's a tough time to be transitioning from one career or job to another, or starting out in the job market after university. I make the process much easier and more inspiring, by helping people to identify their true strengths and skills, giving them confidence in themselves, develop their own personal brands, create high impact personal marketing materials including CVs, LinkedIn pages, personal statements and websites and implementing highly effective job hunting strategies.

London, England, United Kingdom

I am working with talented people who are transitioning, re-starting or at crossroads in their careers and helping them reach their goals and find fulfilment through their work.

Uk And Portugal

I work with businesses on developing brand and business strategies and compelling copywriting to help them optimise the visibility of their brands and acquire new customers.

Lisbon Area, Portugal

Kansas City, Missouri Area

Developed award winning product ideas for food companyRe-positioned leading company in the health & fitness sectorIdentified a new mindset target audience in the US marketPlayed a lead role in winning new business.Identified strategies for widening the audience appeal of leading fast food brand.

Boulder, Colorado

Set up an independent brand and business consultancy to offer clients more sophisticated research, brand and innovation services.Extensive FMCG experience working with clients including Kraft Foods, Nestle & Nestea:• Repositioned Country Time Lemonade• Positioned a new ingestible beauty product for Nestle• Repositioned Nestea Iced Tea in the face of increased competition from RTD teas.• Won & worked on an innovation project for Silk Milk.Extensive pharmaceutical experience working with clients including Johnson & Johnson, Janssen Pharmaceuticals and The American Association of Naturopathic Physicians• Helped Janssen Pharmaceuticals develop insights and strategy against a new diabetes drug• Worked with Johnson & Johnson on innovation behind a new cold and flu product.• Consulted with AANP regarding how to position the organization.Consulted with Crispin, Porter, Bogusky on Arby’s and Best Buy:• Developed a positioning platform for Arby’s Market Fresh Sandwiches• Presented to Best Buy on the future of retail and business implicationsConsulted with Grenadier (CPB spin-off) on new business • Conducted consumer discovery and developed a positioning platform for pitchConsulted with Egg Strategy and developed a new brand strategy model for the companyDeveloped research, branding and innovation tools and led all new business efforts for The Telocity Group (Denver based brand consultancy)Developed a Branding System called The Brand Compass that articulates a brand’s innovation and experiential quotients as well as its sources of growth and functional & emotional purpose.Created The 12 Sources of Innovation as a tool for more effective ideationWrote articles for Forbes and CMO Magazines

Managing director of the leading Marketing to Women group in the US and grew the business between in the first two years by over 300%• Transformed Frank About Women to a small side business for Mullen to a major profit centerConducted and presented at major conferences research findings on Women & Leadership Styles, Women & the Basis for Brand Commitment, Female Shopping Attitudes & Behaviors and Women & the Environment.Developed qualitative and branding tools to more effectively connect with female audiencesWon major AOR & Project based assignments from Miller Brewing Company, Kimberly Clark, Hasbro, and Hilton Hotels.• Led the re-positioning of Miller’s three key brands to make them inclusive of female beer. drinkers that account for 35% of all beer consumedDeveloped an innovative approach to positioning brands called Brand CurrencyHelped a group of ex-Mullen executives grow a new agency called Wildfire (2007)Took a leadership role in developing a new business process for the agency.Helped position and market the agencyHeaded up all account planning and strategic projects for the groupSet up a marketing to women arm for them called Factor 9Helped win business from clients including Hanes and Lowes Home Improvement.

Greater Chicago Area

Ran the planning department for the agency and consequently over saw main accounts.Created a re-launch platform behind Tre-Semme for Alberto CulverHeaded up strategic work for Walgreens, Red Lobster, Orville Redenbacher and TreSemme.Re-positioned the Walgreens front of store business.Created a creative briefing document called The Brand Story (Increased the ability of the creative department to develop market changing advertising campaigns).Spun off a boutique agency with two creative partners from Euro RSCG (2003)• Won the AOR business on Northwestern Memorial Hospital • Developed an archetypal branding model based on Maslow’s Hierarchy of Needs• Responsible for quickly establishing a business base of over $1 million with clients that included Quaker, Dean Foods, Brown & Williamson and Northwestern Memorial Hospital

I set up the account planning function at DMB&B in Detroit and oversaw all of the strategic work on the GM business. Specifically, I took a leadership role in re-positioning and re-launching the Cadillac brand in the US.

Toronto, Canada Area

At J.Walter Thompson in Toronto I was a Group Head on the Warner Lambert and Scott Paper business.

Ba, Economics & English

Copywriting Course, Creative Writing, A

English And Economics

Certtesol - Merit, Education, Adults

Activities and Societies: Trained and taught English with the London School of English both at an individual and a group level. I received.

Level 7 Qls Coaching Certificate, Life And Career Coaching, Distinction