Served as interim CEO. Responsible for restructuring the overall business plan and turning the company from yearly net loss to profitability. Oversaw digital marketing, brand strategy and content development leading to an increase in conversions and overall sales. Instrumental in launching new products, resulting in long-term growth of the company.• Enhanced the perception and value of the company’s products which led to a net gain in 2017 compared to a $100k deficit in 2016 by rebranding and reconditioning the market and direction of the company• Instituted an online subscription-based model moving all digital download products to a streaming platform that now generate close to $30k in monthly revenue• Added more value to the customer experience by creating and monitoring the exclusive subscription VIP Members Only Facebook Group service• Supervised and approved all independent contractor work• Planned, managed and oversaw affiliate projects• Authored the face of the brand: creating all ad copy, emails and sales scripts• Generated an updated marketing plan and directed its execution• Created the outline and structure for faith-based group licensing• Outsourced and oversaw product translations and corresponding marketing ads into Spanish and Portuguese• Directed, edited and oversaw the branding, launch and overall design of the “Singing Success Show Podcast”• Implemented the first area-wide “Music Industry Retreat” that generated $160k of new revenue for 2019 that was attended by students worldwide including Grammy award winning artists• Directed event planning for the retreat: scouted location, planned catered meals, scheduledconcerts, speakers and panelists for retreat events• Authored all ad copy, marketing video script, sales emails and created the retreat sales page• Hired and directed videographers, volunteers, speakers and performers• Planned and implemented additional vocal retreats due to the success of the first retreat

Responsible for developing a social media plan to generate new follower growth and engagement by creating and implementing the “Ambassador Program”. Produced strategic written content that engaged, educated and familiarized the brand with the target audience.• Identified, recruited and managed social media influencers for the Ambassador Program• Sought out hosts and organized production of masterclass events worldwide• Developed ad copy for sales video scripts, emails, marketing funnels and Facebook/Instagram ads• Artist branding for select student’s music videos, photo shoots, interviews and social media strategies• Wrote and implemented the first ‘Singing Success’ Webinar

Acted as personal assistant to the owner by organizing and managing personal and professional calendar and schedule.• Managed weekly routine including, travel, schedule and deadlines• Facilitated company project deadlines between the owner and the CEO of the firm• Created the “Singing Success Featured” Instagram account encouraging a ‘tribe’ following

Implemented a new employee training system in a way that quickly and effectively streamlined the training process. Restructured the vocal coach training program to improve on-time effectiveness, increasing profit for the company. Created converting ad campaigns that allowed coaches to increase daily bookings.• Managed 3rd party contracts to include payroll, corporate taxes and finances.• Restructured the Brett Manning Associate Program by implementing online classes• Established the ‘Brett Manning Studios Bootcamp’ program that continues to generate new revenues• Hired, trained and managed new employees• Coordinated brand continuity by directing coaches through all promotional media• Created and implemented group lessons via ZOOM allowing budget friendly options to students whilemaximizing studio profits