Dedicated to drive our vision of being the most preferred partner in the region helping global brands to excel in growth in the consumer space, while fostering an innovative and collaborative culture that empowers us to excel. My role encompasses a diverse range of responsibilities that are pivotal to our growth and success in today's competitive landscape.Key Responsibilities* New Customer Acquisition: Spearhead initiatives to identify and engage potential clients, leveraging market research and networking to expand our customer base and enhance brand visibility.* New Business Development: Cultivate strategic partnerships and explore new market opportunities, ensuring sustainable growth through innovative solutions tailored to meet client needs.* Sales Leadership: Oversee the sales strategy and execution, driving revenue growth through effective sales tactics, training, and performance management.* Brand Vision & Long-Term Strategy: Develop and articulate a compelling brand vision that resonates with our target audience, aligning our long-term strategy with market trends and customer expectations.* Financial Oversight: Manage the company’s financial health by overseeing budgeting, forecasting, and resource allocation, ensuring that we maintain profitability while investing in growth opportunities.* Strategic Planning: Formulate and implement strategic plans that align with our mission and vision, setting measurable goals to guide the organisation towards achieving its objectives.* Risk Management: Identify potential risks to the organization and develop strategies to mitigate them, ensuring the long-term sustainability of the business.* Operational Excellence: Oversee daily operations to ensure efficiency and effectiveness promoting a culture of continuous improvement.I am committed to delivering exceptional value to our customers and stakeholders while driving the company’s sustainable growth.

As a go getter and results-oriented Country Manager I am laser focus in establishing and expanding our market presence across the Nordics, Baltics, and Central Eastern European regions. My primary goal is to facilitate the successful entry of global brands into local retail markets, both online and offline, and to grow our revenue streams and lead the geographical expansion. Key responsibilities include:- Market Establishment: Strategically positioning our company within new markets by leveraging comprehensive market analysis and insights.- Brand Development: Collaborating with global brands to adapt and enhance their offerings for local consumers, ensuring alignment with market needs and preferences.- Customer Relationship Management: Building and nurturing strong relationships with key stakeholders, including retailers, distributors, and customers to foster brand loyalty and drive sales growth.- Sales and Business Development: Spearheading initiatives to create a robust customer base while identifying new business opportunities to maximize revenue.- Cross-Functional Collaboration: Working closely with marketing, logistics, and product development teams to ensure seamless operations and effective brand activation strategies.Building and leading with passion, connecting exceptional products with consumers and driving growth in dynamic markets.

Dedicated to delivering exceptional results especially but not limited to in the FMCG and consumer goods sector, I specialise in providing tailored solutions to elevate marketing, sales, and business development strategies and go-to-market. Helping brands to make their dreams to become tangible plans and results through consultancy, strategy work and creative state of mind. Client work varying from boardroom agenda to customer facing engagement. As a seasoned CXO caliber expert I thrive on helping individuals and businesses to meet their unique challenge with expertise and achieve their goals with precision.General management of the business and media.

I joined the EMEA team as the third member but quickly became an integral part of the organization. I worked closely with the regional CEO and GM, playing a crucial role in the team while also being a member of the regional leadership team. My responsibilities spanned various critical areas, including annual business planning, marketing strategies, budgeting, forecasting and go-to-market strategies while still being very active and hands-on with execution.I regularly collaborated with global C-suite executives, including Vice Presidents, Presidents, CEO, CFO, CSO, and COO, which allowed for joint decision-making and strategy development.One notable achievement was establishing a multicultural in-house marketing department with seven talented individuals spanning various disciplines. I also led cross-functional teams, fostering a culture of collaboration and innovation.In addition to managing internal teams, I was hiring and overseeing external agencies, third-party vendors, and strategic suppliers on an international scale encompassing different strategic needs.I spearheaded the transition from offline to online and introduced a hybrid business model, expanding into seven new direct-to-consumer markets, thereby increasing our reach and revenue potential. To improve decision-making, I championed data-driven strategies and developed tools for comprehensive KPI measurement. I also focused on efficiency, cost management, and investment evaluation within the context of profit and contribution margins.Beyond my core responsibilities, I founded and managed two European-wide ambassador clubs with nearly 6000 members, generating valuable media content. This not only enhanced our brand presence but also contributed to our bottom line.In summary, my tenure has been characterized by strategic leadership, cross-functional collaboration, and a commitment to data-driven excellence, all of which played a pivotal role in driving the organization's growth and success.

Joining as the first marketer on the local team, at Lenovo, the world's largest technology provider renowned for its portfolio of leading brands and smart connected solutions, I was tasked with laying the foundation for success through strategic planning and operational excellence.In my role as the marketing & brand owner as part of the high growth EMEA region, I held a pivotal position, focusing on the Nordic and Baltic markets, while collaborating closely with the management team to identify strategic business opportunities. My contributions extended far beyond conventional marketing, encompassing the creation of award-winning trade shows and experiential brand campaigns. These integrated campaigns showcased my strategic and creative vision building an authentic brand story and connecting that with the audience through a mix of media.I translated and localized the global vision into business plans and marketing strategies, effectively aligning the objectives with the unique needs of the markets. My proficiency extended to both B2C & B2B in implementing the plans across various channels such as PR & communication, media, content, influencer engagement, partner programs, market intelligence and trade marketing initiatives. In addition, I was in charge of agencies and co-marketing alliances with key stakeholders like Microsoft, Intel and AMD. The international role allowed me to craft creative campaign scripts, oversee production shoots, and develop media strategies that resonated across borders.I introduced new processes and tools, elevating our budgeting, forecasting, and ROI assessments within trade marketing and sales. My focus on profit margins ensured that every marketing dollar spent contributed to our bottom-line success. With the relentless can-do attitude our team conquered the no.1 position in client devices.In summary, my journey at Lenovo was marked by leading by example, creativity and a relentless commitment to achieving exceptional results.

I was promoted to the role of Product Manager with the responsibility for the entire product portfolio including notebooks, desktops, and tablets, with a cumulative value in the double-digit millions of euros. My role was encompassing ensuring a healthy P&L, optimizing our product offerings to align with sales and business objectives, and strategically positioning our range within the competitive market landscape. My responsibilities also extended to sell in and sell out, managing inventory, assessing component supply and pricing.

I began as Marketing Manager in the Nordic organization, tasked with revitalizing the marketing function. In just two years, I rose to Country Marketing Lead and Team Leader.Collaborating closely with the team, I crafted and executed the regional strategy and budget, with a focus on Finland. I cultivated strategic partnerships with Microsoft and Intel, resulting in funding, impactful activations, and co-marketing ventures.Managing media and journalist relationships from crafting compelling press pitches to orchestrating review sampling initiatives and securing numerous product awards, I consistently elevated our brand's presence in the media landscape. I also orchestrated diverse B2B and B2C events engaging with distributors, retailers and consumers including a Nordic Truck Tour taking over Nordic hubs and cities.My expertise extended to the digital realm, where I pioneered the creation of our social media presence, transforming it into a leading brand in our segment. I spearheaded the development of a network of brand advocates and promoters in different affinities among others including gaming community, e-sports and fashion.I also excelled in orchestrating planning and executing annual ATL media contract negotiations and buying both online and offline.I was also in charge of retail marketing, where I created compelling campaigns, promotions, and in-store branding. My efforts also encompassed partner programs and the design and implementation of multiple brand shop-in-shops, reinforcing our brand's presence in the retail landscape.

As my role evolved, I assumed greater responsibilities within the marketing department while continuing my global sales support role. I took charge of tasks such as product marketing, including the launch of new products through go-to-market kits and content creation. Additionally, I played a vital role in enhancing our online presence with the input of website content and updates. My proficiency extended to internal communication as I managed our intranet, ensuring seamless information flow within the organization.

My journey at Fastems was marked by growth and adaptability. I've successfully navigated various roles in both sales and marketing. Beginning in the global sales team, I honed my skills in sales support, collaborating closely with global and project management teams. My contributions included providing essential reference tools, conducting technical risk assessments, and overseeing CRM system operations including quotations and sales pipelines. I was also onboarding and being an admin for a sales lead analytics system helping us to build a pool for new client acquisition. In addition I created offer quotes to our international clients for standard product range. My passion for in person meetings and events was prominent also back then and I enjoyed having my hands on in planning, designing and being part of the management team of international trade shows and local events.

After graduating from high school and whilst studying in the university I had a fantastic opportunity to also work as a secondary school stand-in teacher specializing in mathematics, handicrafts, physics, and physical education. Honed expertise in presentation skills, leadership, group management, and skillful instruction.