Leading the Brand Reputation and Crisis Communication (BRCC) team at Boomlet with a comprehensive approach that integrates Online Reputation Management (ORM), Influencer Marketing, Crisis Communication & Management, Consumer Insights, and Social Listening. Driving brand success by leveraging expertise in managing digital presence, collaborating with influencers, mitigating crises, and deriving actionable insights to enhance consumer engagement and loyalty.

-Identifying and sharing the emerging trends and best practices in ORM/Social media with the team on a regular basis for clients across various sectors.-Managing client relationships by creating value added reports and ensuring continuous improvements to the ORM process.-Ensuring delivery of Daily, Weekly, Fortnightly, Monthly, Quarterly and Ad hoc reports-Increasing customer engagement, evolving the communication tonality from formal response to a personalised response… Show more -Identifying and sharing the emerging trends and best practices in ORM/Social media with the team on a regular basis for clients across various sectors.-Managing client relationships by creating value added reports and ensuring continuous improvements to the ORM process.-Ensuring delivery of Daily, Weekly, Fortnightly, Monthly, Quarterly and Ad hoc reports-Increasing customer engagement, evolving the communication tonality from formal response to a personalised response mechanism.-Working closely with social media marketing team for planning and execution of campaigns-Working on new ORM pitches and support the business development team with insightful data and synopsis.-Team Management. Handling team members (Addressing Queries/Concerns, Rostering, Leave management, Reviews and Appraisal) Show less

-Develop and deliver reports that express marketing value for social media programs. -Creating reports for Weekly/Monthly/Quarterly trend analysis, Campaign Analysis, Pitch reports etc.-Hands on creating analytical presentation which are insight oriented.-Well-Versed in using various social tools to measure performance across various social platforms.

•Identifying and sharing the emerging trends and best practices in ORM/social media with the team on a regular basis for clients like Central Bank of India, Western Railway, India Post and Sohna Markfed.•Managing client relationships by creating value added reports and ensuring continuous improvements to the ORM process.•Preparation of Daily, Weekly, Fortnightly, Monthly, Quarterly and Ad hoc reports•Increasing customer engagement, evolving the communication tonality from formal… Show more •Identifying and sharing the emerging trends and best practices in ORM/social media with the team on a regular basis for clients like Central Bank of India, Western Railway, India Post and Sohna Markfed.•Managing client relationships by creating value added reports and ensuring continuous improvements to the ORM process.•Preparation of Daily, Weekly, Fortnightly, Monthly, Quarterly and Ad hoc reports•Increasing customer engagement, evolving the communication tonality from formal response to a personalized response mechanism.•Working closely with social media marketing team for planning and execution of campaigns• Working on new ORM pitches and support the business development team with insightful data and synopsis. Show less

• Advising clients on digital marketing, product management, user experience and strategies to improve customer acquisition, conversion and retention rates.• Worked with clients from Hospitality, F&B and Events Industry.• Handled a team of multiple account managers and implemented marketing strategies which resulted in growth of customer base.• Captured new customers by optimizing business strategies and launching products to diversify offerings.• Built brand awareness and… Show more • Advising clients on digital marketing, product management, user experience and strategies to improve customer acquisition, conversion and retention rates.• Worked with clients from Hospitality, F&B and Events Industry.• Handled a team of multiple account managers and implemented marketing strategies which resulted in growth of customer base.• Captured new customers by optimizing business strategies and launching products to diversify offerings.• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.• Worked with marketing teams to create, deploy and optimize effective campaigns for Hospitality Industry clients.• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.• Developed insights on marketing campaigns to assess performance against goals.• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.• Evaluated consumer preferences and behaviours, combined with market trends and historical data, to adjust and enhance campaigns.• Active Participation in making of marketing copy, images, videos, emails and other collateral. Show less

Managing Online Reputation for Brands. Worked with ( eBay India, Videocon D2H, Robi Telecom Bangladesh, Symphony Air Coolers, Mc Donalds India, Gorb India, Servify, Aditya Birla Group and Bit Torrent ) Client Servicing. Interacting with clients on a regular basis to assess their needs and requirements.Creating insight-driven presentations, reports and research papers pertaining to digital media with the help of various online tools and software.

Managing Online Reputation for Various Brands : ( ICICI Bank, MTV India, Wipro Technologies, Cairn India, Airtel India, Cadbury India ) Have worked with brands from all sectors.Client Servicing. Interacting with clients on a regular basis to assess their needs and requirements.Creating insight-driven presentations, reports and research papers pertaining to digital media with the help of various online tools and software.