Janilda Guimarães
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Janilda Guimarães Email & Phone Number

CMO | Digital Marketing | Sales | Education at Findes
Location: Vitória, Espírito Santo, Brazil 15 work roles 6 schools
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Role
CMO | Digital Marketing | Sales | Education
Location
Vitória, Espírito Santo, Brazil
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Who is Janilda Guimarães? Overview

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Janilda Guimarães is listed as CMO | Digital Marketing | Sales | Education at Findes, a with 405 employees, based in Vitória, Espírito Santo, Brazil. AeroLeads shows a matched LinkedIn profile for Janilda Guimarães.

Janilda Guimarães previously worked as Regional Manager at Findes and CMO at Juristta. Janilda Guimarães holds Mestrado Em Marketing Digital, Marketing from Must University.

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Findes

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About Janilda Guimarães

Professional with solid experience in strategic, educational and commercial management. Extensive knowledge in digital marketing, team training and strong expertise in business operations.Strategic planning: experience in developing strategic planning, process design, budget management, action plans, project management.Sales: expertise in building and executing strategic commercial planning, forming sales teams, sales playbooks, monitoring KPIs, implementing and managing CRM.Channels: extensive experience in Digital Marketing, Traffic Management, Social Media Planning and Management.Digital: Accurate data analysis, effective communication with stakeholders, facilitating decision-making.Team management: responsible for training, engaging, leading and building relationships with large multifunctional and multidisciplinary teams.Innovation: critical and analytical perception to improve creative, commercial, operational and administrative processes.Tools and Systems: Advanced MS Office, CRMs, Canva, Google Tools, Microsoft Tools for time management and meetings, AI, LinkedinAwards: Best Teacher, Best Student Recruitment, Commercial Performance, Motion of Congratulations, Praise and Applause Award from the City Council of Guarapari-ES

Listed skills include Microsoft Office, Microsoft Project, Marketing Digital, Pmi, and 18 others.

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Findes
Findes
CMO | Digital Marketing | Sales | Education
vitória, espirito santo, brazil
Website
Employees
405
AeroLeads page
15 roles

Janilda Guimarães work experience

A career timeline built from the work history available for this profile.

Regional Manager

Current

Espírito Santo, Brazil

Management of 150 people - Developing, monitoring, and generating engagement to ensure the results of the Regional Office;Developing, executing, managing, and implementing the entire Regional Office strategy, covering the following dimensions: Budget/Financial Forecasting and Execution; Human Resources; Assets; Support and final processes and tools, and Indicators;Defining the investment plan and monitoring its execution;Collaborating with actions aimed at positioning, reputation, and attracting new customers;Identifying opportunities for generating revenue and ensuring quality, delivery effectiveness, and loyalty;Main achievements:Reducing the number of hours of classes/students at Senai by 58%; / Increasing the NPS by 30%;Training the local team for prospecting and sales / Increasing the number of students by 30%Adapting the unit's processes, team, and Communication: integrated publication calendar, media standards, performance, organic;Significant increase in revenue in 2023/2024.

May 2023 - Present

Cmo

Current

Minas Gerais, Brazil

Edtech in the area of ​​law educationResponsible for digital marketing strategies and B2B sales at the Juristta Startup, which operates in the area of ​​educational technologies.The JURISTTA Platform is an online simulator of legal practices developed for law schools.

Jan 2023 - Present

Head Of Growth

São Paulo, Brazil

Structuring the hunter team for online sales – defining processes, governance, KPIs, management systems and team formation;Project Management;Employee Training / Lectures and mentoring for clients and employees;Monitoring and Management of P&L and management reports for the board of directors and president;Ensuring that revenue goals and objectives are achieved /Identifying growth opportunities;Main achievements:Implementation of the new commercial strategy model / Selection and training of a new sales team;Closing of large contracts;Implementation of traffic management.

Feb 2022 - Jan 2023

Executive Director

Fortaleza, Brazil.

704 / 5.000General Director – 12/2020 to 02/2022Preparing reports and management reports for the CEO;Managing finances / Monitoring and managing P&L (profits and losses);Ensuring the physical integrity of the unit;Managing and coordinating the work of teachers, coordinators, advisors and employees;Responsible for building and managing strategic planning;Sales Management - CRM / Sales Team Training;Main achievements:After one year, I delivered 1,000 students, a portfolio of 12 courses, 10 employees trained, CRM implemented and a sales team formed with all the necessary processes.Through relationship strategies, I changed the Google rating from 2.4 to 4.2 out of 5.

Sep 2020 - Feb 2022

Director Of Educational Institution

Vitoria, Espirito Santo, Brazil

Institutional Director – 10/2017 to 02/2020Direct the planning and control activities of the administrative and academic areas, through specific reports, monitoring and meetings to assess results in order to provide conditions that ensure the achievement of results.Ensure the fulfillment of administrative activities, through monitoring, analysis and approval of documents, as well as the assessment of results.Lead course coordinators, professors and administrative managers.Academic and administrative areas of the college, managing and administering interpersonal relationships.Create and monitor the action plan for attracting new students and promoting the brand through partnerships and events.Main achievements:28% increase in the number of students at the Vitória Unit. I expanded the unit by seven classrooms.42% increase in the number of students at the Guarapari unit. Opening of morning classes, after 12 years without being able to close them in that period.Opening of the Law Course at the Vila Velha unit. The company had been trying to form a class for two years.Excellent results in the CPA evaluation, and in the MEC evaluation of the courses and the faculty.After the first year at the institution, I took over two units.

Oct 2017 - Sep 2020

Operations Manager

Fortaleza, Ceará, Brazil

Reporting to the CEO;Recruitment and selection of unit managers;Manage and coordinate the work of directors, coordinators, advisors and employees;Responsible for building and managing strategic planning;Sales Management - CRM;Monitoring and Management of P&L (profits and losses);Traveling to all units to manage operations;Experience and strong performance in the commercial area, including acting as interim commercial manager.Experience in relations with the MEC, receiving fees from evaluation committees or traveling to Brasília for in-person interventions.Ensure the quality and sustainability of the courses offered, by complying with academic, administrative policies and budgetary goals.Main achievements:We obtained the largest number of vacancies in Brazil for the Mediotec Program for the Macapá unit;We transformed the Technical School of Macapá, which was about to close, into a renowned institution and reference in the region. We engaged the team with team management and implemented a commercial area;Implemented CRM and social media management, as well as the postgraduate center (people, processes and technology);We had a significant improvement in revenue.Restructuring and expansion of EaD. Implementation of NEAD (Distance Education Center) with an organizational chart, manuals, processes, people, prospecting and opening of 20 centers.Training and development of the Sales Team;

Jan 2016 - Dec 2017

Regional Coordinator Of Distance Learning Hubs

Es / Rj

Recruitment of partners for Distance Learning Centers / Responsible for managing Distance Learning Centers in the region and recruiting students;Experience in preparing centers to receive MEC commissions;Experience in selecting tutors to work in Distance Learning Centers and training the entire administrative team;Planning and developing selection and training activities for administrative professionals at the unitsEnsuring the quality and sustainability of the courses offered, by complying with academic and administrative policies and budgetary goalsTraveling every three months to visit all units in the ES and MG region.Main achievements:Implementation of 10 new centers in my region, with success in all MEC visits to the Centers.Increase in the number of students by 30%;

Oct 2011 - Aug 2015

Docente

Guarapari-Es

Ministrar aulas nos cursos técnicos profissionalizantes, palestras e workshops.

Jun 2013 - Jun 2015

Regional Postgraduate Coordination

Espírito Santo, Brazil

Responsible for managing the postgraduate units in the region;Ensuring the quality and sustainability of the courses offered, by complying with academic and administrative policies and budgetary goals;Traveling every three months to visit all units in the region of Espírito Santo and Minas Gerais.Main achievements:Delivering the proposed goals;Implementing processes and training the Postgraduate Centers of the units.

Mar 2010 - Jun 2012

Professora De Graduação E Pós-Graduação

Em quase 3 anos no grupo Kroton, tive 4 promoções. Atuei como docente, coordenadora de pós, coordenadora de graduação, coordenadora do Núcleo de Pós da Unidade de Guarapari-ES e coordenadora regional ES/RJ de pós graduação.

Feb 2009 - May 2012

Coordenadora Do Mba Em Gestão De Serviços Da Saúde (Unidade De Teixeira-Ba)

Elaborei o projeto do curso com a viabilidade financeira do mesmo, trabalhei na captação de alunos, selecionei e contratei o corpo docente e fiz tosa a gestão necessária para o bom andamento do Curso

Feb 2009 - Dec 2011

Coordenadora Do Mba Em Redes De Computadores (Unidade De Teixeira-Ba)

Fiz a elaboração do projeto do MBA em Redes com a análise de viabilidade financeira, trabalhei na captação de cada aluno, selecionei e contratei os docentes e fiz toda a gestão do Curso.

Feb 2009 - Sep 2011

Gestora De Polo Ead Da Unifacs

Eunápolis, Bahia

Realizar a Gestão do Polo, analisando, integrando, comunicando, executando e desenvolvendo ações nos setores pedagógico, administrativo, de atendimento e de captação de novos alunos; Realizar a contratação, a gestão e o treinamento dos colaboradores do Polo; Representar a IES em eventos sociais, culturais, políticos e educacionais;Desenvolver e coordenar projetos de ensino e extensão, envolvendo acadêmicos e a comunidade;Organizar eventos de Colação de Grau nos Polos e reforçar atividades da equipe pedagógica junto aos egressos, dentre outras atividades pertinentes ao cargo.

Jan 2007 - Jan 2009

Docente

Fate - Faculdade De Tecnologia Eng Marcelo Silva Guimarães

Eunápolis-Ba

Ministrei disciplinas nos Cursos de graduação tecnológicos: Processos Gerenciais, Telecomunicações e Desenvolvimento WEB.

Aug 2005 - Dec 2008

Supervisora De Tecnologia Da Informação

Trabalhei 7 anos na Unimed atuando como gestora de TIC. Atuei em diversos projetos, entre eles, a implantação do sistema automatizado da empresa. Migração para o cartão magnético, incluindo instalação e suporte de hardware, softwares e treinamentos a rede credenciada.

Apr 1999 - Jun 2005
Team & coworkers

Colleagues at Findes

Other employees you can reach at findes.org. View company contacts for 405 employees →

6 education records

Janilda Guimarães education

Bacharel Em Secretariado Executivo, Administração

Activities and Societies: Palestras, Congressos, DA (Diretório Acadêmico) e equipes de pesquisa

FAQ

Frequently asked questions about Janilda Guimarães

Quick answers generated from the profile data available on this page.

What company does Janilda Guimarães work for?

Janilda Guimarães works for Findes.

What is Janilda Guimarães's role at Findes?

Janilda Guimarães is listed as CMO | Digital Marketing | Sales | Education at Findes.

Where is Janilda Guimarães based?

Janilda Guimarães is based in Vitória, Espírito Santo, Brazil while working with Findes.

What companies has Janilda Guimarães worked for?

Janilda Guimarães has worked for Findes, Juristta, International School Education, Apoena Formação Profissional, and Rede De Ensino Doctum.

Who are Janilda Guimarães's colleagues at Findes?

Janilda Guimarães's colleagues at Findes include Matheus Barbosa, Jose Campos Benevide Benevides, Wandeca Sesi, Júlia Leite Barreto, and Kamylla Soares.

How can I contact Janilda Guimarães?

You can use AeroLeads to view verified contact signals for Janilda Guimarães at Findes, including work email, phone, and LinkedIn data when available.

What schools did Janilda Guimarães attend?

Janilda Guimarães holds Mestrado Em Marketing Digital, Marketing from Must University.

What skills is Janilda Guimarães known for?

Janilda Guimarães is listed with skills including Microsoft Office, Microsoft Project, Marketing Digital, Pmi, Digital Marketing, Ms Project, Ensino Superior, and Planejamento.

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