Janina Ferrer Email & Phone Number

Winnipeg, Manitoba, Canada

* Re-Designed the company website implementing SEO strategies for increased visibility and drive organic traffic.Crafting engaging content on Facebook, Instagram, YouTube, and TikTok, diversifying the social media strategy.* Collaborating with branch managers to align marketing efforts with annual goals and budget distribution.* Assisting branches in planning customer events* Assisting branches in creating necessary marketing materials for golf events and industry-related galas, ensuring a cohesive and impactful presence.* Optimized Google Ads strategy, focusing on search, performance max, and video ads for maximum impact.* Oversaw the transition from Universal Analytics to Google Analytics 4 across three websites.* Introduced and managed paid Facebook ads, conducting A/B testing for optimal ad copy effectiveness.* Led meetings to strategize upcoming sales, fostering uniform messaging across branches and establishing a comprehensive timeline for the distribution of marketing materials.* Worked with vendors, presenting ad ideas, outlining reach, and emphasizing brand alignment with marketing initiatives.* Communicated with marketing vendors, evaluating the impact and working with branch managers to make a decision whether to pursue a marketing initiative.Additional Contributions:* Continued assistance with accounts receivable.* Solely managing and maintaining the company intranet.

Winnipeg, Manitoba, Canada

* Successfully led the redesign of the website layout, strategically considering limitations.* Developed and executed social media marketing strategies for platforms like Instagram, Facebook, Houzz, Twitter, and Pinterest.* Ensured dynamic website content reflecting current sales, new products, and project images with accurate pricing.* Created training videos for the sales team, optimizing their use of website tools.* Conducted thorough competitor analysis, providing valuable insights to empower branch managers in making informed strategic decisions on product positioning and pricing.* Managed email marketing campaigns, crafting impactful content.* Produced various print materials, including in-store signage and magazine/newspaper ads using Adobe Suite.* Contributed to the company's transition to e-commerce, supporting the establishment of an online presence and aiding in sales initiatives.* Collaborated with a third party to manage Google Ads and Google Analytics for strategic marketing insights.Additional Contributions:* Designed and implemented the company intranet on the WordPress platform.* Contributed to accounts receivable and accounts payable tasks.

Winnipeg, Manitoba, Canada

* Proficiently managed point-of-sale operations for smooth transactions.* Maintained accurate till balances throughout the day.* Connected customers with our lighting specialists for top-notch customer service.* Processed account payments.* Responded to calls and inquiries, skillfully directing them to the appropriate contacts.