Janina Lundy

Janina Lundy Email and Phone Number

EVP, Global Head of Marketing and Brand Partnerships @ HARTBEAT
Los Angeles, CA, US
Janina Lundy's Location
Los Angeles Metropolitan Area, United States, United States
Janina Lundy's Contact Details
About Janina Lundy

Excels at brand strategy, marketing innovations, content development and revenue growth. Fiscal specialist, allocating resources, mapping budgets, and prioritizing organizational requirements. Experiential executive, with in-depth sponsorship strategy, industry relationships and passion for flawless execution. Hands-on Managing Director, motivating, coaching, and nurturing team, while communicating company goals. Creative leader, developing innovative ideas, collaborating with internal creatives, and producing captivating presentations. Digital content developer, with understanding of trends in online video, subscription platforms and social media. AREAS OF EXPERTISE Negotiation ▪ Marketing Strategy ▪ Activations ▪ Leadership ▪ Entertainment▪ Multicultural▪ SVOD/TVOD ▪ Production ▪ Paid Media ▪ Communication ▪ Sponsorships

Janina Lundy's Current Company Details
HARTBEAT

Hartbeat

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EVP, Global Head of Marketing and Brand Partnerships
Los Angeles, CA, US
Janina Lundy Work Experience Details
  • Hartbeat
    Evp, Global Head Of Marketing And Brand Partnerships
    Hartbeat
    Los Angeles, Ca, Us
    View
  • Hartbeat
    Evp, Global Head Of Marketing & Brand Partnerships
    Hartbeat Jul 2024 - Present
    Los Angeles, Ca, Us
    View
  • Hartbeat
    Evp, Global Head Of Marketing & Brand Strategy
    Hartbeat Sep 2023 - Jul 2024
    Los Angeles, Ca, Us
    View
  • Academy Of Television Arts & Sciences
    Member
    Academy Of Television Arts & Sciences Jan 2021 - Present
    North Hollywood, Ca, Us
    View
  • Prime Video & Amazon Studios
    Global Head Of Emerging Audience Development / Marketing
    Prime Video & Amazon Studios Oct 2021 - Sep 2023
    Seattle, Washington, Us
    Responsible for Emerging Audience (Black, Hispanic/Latinx, Young Adult, Faith, Global Diaspora) development, driving brand affinity, acquisition and retention, with responsibilities for insights, brand strategy, creative development, content, marketing and product.
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  • Prime Video & Amazon Studios
    Head Of Black Audience Development
    Prime Video & Amazon Studios May 2021 - Oct 2021
    Seattle, Washington, Us
    View
  • Bet Networks (A Subsidiary Of Viacom Inc.)
    Vp, Head Of Marketing & Operations, Bet+
    Bet Networks (A Subsidiary Of Viacom Inc.) 2017 - 2021
    New York, Us
    Retained to implement BET’s marketing strategy and activation, developing initiatives that elevate the network’s brand and programming to drive ratings and build share; leading media strategy, marketing integration, design, live event expansion strategy and managing winning campaigns for series, specials and tentpoles. Most recently led marketing and operations for BET's SVOD service, BET+.
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  • Lundynbridges/May 3Rd Films
    Managing Director/Executive Producer
    Lundynbridges/May 3Rd Films 2015 - 2017
    Appointed as consultant to various brands and organizations, developing strategic recommendations, messaging frameworks, communications plans, creative direction and production of content and experiential. Navigated dual landscapes of consultant and freelance content developer which encompassed multiple direct reports and different concurrent budgets.
  • Globalhue
    Svp, Branded Entertainment & Experiential
    Globalhue 2008 - 2015
    Joined to implement integrated marketing strategy, creative, sponsorships, events, media integrations, and branded content for clients including HBO, Verizon, Coca-Cola, Time Inc., VOYR.com, Jeep and Bermuda Tourism. Oversaw 6 direct reports and managed P&L duties. Promoted from Account Director in 2010 and VP, Group Director in 2013.
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  • Richmond Group
    Group Account Director
    Richmond Group 2004 - 2008
    Led business development and account management at experiential agency for BMW, Bermuda Tourism, Bombay Sapphire, Brahma, Courvoisier, Kmart and McDonald’s with 6 direct reports. Promoted from Account Director in 2005.
  • Merchandise Mart Properties, Inc.
    Account Executive
    Merchandise Mart Properties, Inc. 2003 - 2004
    Chicago, Il, Us
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Janina Lundy Skills

Sponsorship Advertising Social Media Marketing Communications Marketing Strategy Event Marketing Event Planning Interactive Marketing Digital Strategy Event Management Integrated Marketing Digital Marketing Sponsorship Activation Leadership Relationship Marketing Marketing Creative Direction Social Media Marketing Art Direction Brand Awareness Email Marketing Direct Marketing Positioning Brand Management Brand Strategy Content Strategy Paid Media Media Strategy Brand Development Digital Media Direct Response Marketing Content Development Media Planning Market Analysis

Janina Lundy Education Details

  • Harvard University
    Harvard University
    Media & Sports
  • Northwestern University
    Northwestern University
    Integrated Marketing Communications
  • University Of Wisconsin-Milwaukee
    University Of Wisconsin-Milwaukee
    Mass Communications - Public Relations & Advertising

Frequently Asked Questions about Janina Lundy

What company does Janina Lundy work for?

Janina Lundy works for Hartbeat

What is Janina Lundy's role at the current company?

Janina Lundy's current role is EVP, Global Head of Marketing and Brand Partnerships.

What is Janina Lundy's email address?

Janina Lundy's email address is ja****@****ail.com

What is Janina Lundy's direct phone number?

Janina Lundy's direct phone number is +164687*****

What schools did Janina Lundy attend?

Janina Lundy attended Harvard University, Northwestern University, University Of Wisconsin-Milwaukee.

What skills is Janina Lundy known for?

Janina Lundy has skills like Sponsorship, Advertising, Social Media, Marketing Communications, Marketing Strategy, Event Marketing, Event Planning, Interactive Marketing, Digital Strategy, Event Management, Integrated Marketing, Digital Marketing.

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