• Developing integrated marketing strategies for Volkswagen Mobile Online Services such as We Connect Fleet and Multistop Pathfinder• Working closely with marketing, communications, after sales, and product teams to increase customer awareness of digital products• Defining technical requirements for the implementation of customer relationship campaigns• Planning customer engagement and customer relationship campaigns • Internal and external promotional marketing

• Responsible for designing the app roadmap from a technical point of view• Defining and prioritizing features to be implemented• Writing user stories• Elaborating and documenting technical concepts• Presenting work results to management• Monitoring and reporting of relevant KPIs from the App Stores, App Center, Google Firebase, and Google Analytics• Technical responsibility and project management for the introduction of the Scan & Go self-scanning feature• Preparing and coordinating usability tests• Project management according to SCRUM incl. release management• Technical leadership of interns and colleagues also working on the app

• Main contact person for all app content and app advertising material• Contact person for app campaigns for industry partners and internal colleagues• Creating a new app lottery in cooperation with agencies with the aim of further binding the app users to Rossmann. Subsequently, quarterly independent planning, running and evaluating the lottery, and independent planning of changing offers especially for app users.• Establishing regular reporting of all important key performance indicators for the ROSSMANN-App• Collaborating on cross-departmental projects and campaigns such as Black Week• Cooperating with agencies and internal departments (e.g. legal, data protection, sales, customer service)• Independent planning, writing, designing, evaluating, and administering all newsletters• Implementing a newsletter relaunch from conception with an agency to implementation in individual templates

• Preparing the integration of sales and marketing-specific qualifications• Developing and implementing an internal social network presence • Managing internal marketing activities, especially through communication measures• Preparing competence profiles for qualification interviews• Participating in qualification measures on sales and marketing-specific topics

• Building, planning, and applying measures in the fields of health and diversity management, compatibility of family and work, and corporate culture• Communicating and desiging advertising measures• Setting-up and maintaining the internal web page• Collaborating, initiating, and leading projects as well as project controlling• Coordinating within the TUI Group and cooperating with external/internal partners• Budget control & management

• Recruiting• ROBINSON promotion• Health & Diversity Management• Financial Accounting• Content Management & Quality Assurance Road Trips• Travel guide