Janine Mcnab Email & Phone Number

Overall responsibility for the B2B and B2C Marketing Strategy for multiple brands to achieve defined strategic goals and targets. Also accountable for identifying new diversified revenue streams increase our digital footprint to a new B2C audience. Reporting into the Group Commercial Director, with regular collaboration with the Group CEO, Executive Team and Private Equity investment board. Created numerous cross-functional, agile working groups to deliver marketing strategies on time and to budget. Built and led a strong and cohesive Marketing team that has introduced new digital talent to the organisation.• Create & own digital strategy for Millbrook Healthcare Group. Obtained private equity board buy-in and funding to create new digital channel.• Own P&L for B2C and diversified channels responsible for creating hyper growth revenue streams.• Successfully built and now lead a high performing & distributed team across multiple digital and retail disciplines to launch B2C brand to market on-time and within budget. • Lead the re-platforming and re-launch of digital assets onto Magento cloud-based, micros services web platform on-time, including full integrations to financial services and CRM system to handle high volume product orders.• Created the business’ first B2C digital platform working with a cross-functional team of SME’s to ensure it has optimum product range, was compliant with world-class content • Within 12 weeks of joining business delivered the redesign and build of 3 key websites making them responsive, with an intuitive UX optimised for SEO and SEM.

SIG are a roofing materials specialist. Their existing digital offer is embryonic but growing. My role was about working with the digital leadership team on a freelance basis to develop their e-Commerce capability across their B2B & B2C eCommerce sites, driving incremental traffic and revenue. • Delivered MVP B2B portal and re-platformed B2C transactional site onto Magento Cloud on- time and within budget.• Built & led a team of Content Editors to optimize product content for key categories increasing onsite conversion. • Created and delivered full digital brand refresh to unify the disparate B2C brands and optimize the onsite customer experience across three sites• Established collaborative working relationships across a diverse and often complex stakeholder group

United Kingdome

A sister company to RS Components, OKdo is a global electronics start-up, focused on single board computing (SBC) and internet of things (IOT). They partner with the best technology businesses in the world to put technology directly into the hands of people who want to make the world a better place to live. My role was to conceptualise and deliver a communication strategy, partnering with key senior stakeholders across a complex global matrix to deliver internal communication campaigns, as well as working with external media agencies and partner networks to create & oversee campaigns that would grow our brand in a highly dynamic and compel prospective customers and partners to work with us.

Corby/London

Leading the Content Strategy for a highly profitable Automation and Control category, working globally to deliver a great customer experience through innovative digital content. RS Components is the world's leading high-service distributor of electronics, automation and control components and tools and consumables, serving over 1 million customers globally.

London, United Kingdom

Responsible for the creation of Protection Group International’s (PGI) Digital capability. encapsulating the creation of a digital team within the organisation, development and delivery of an eCommerce strategy and performance as well as a social media strategy. Protection Group International is a UK owned risk mitigation and security company operating in emerging and frontier markets. The Group consists of specialist companies covering maritime security, intelligence products, close protection and cyber security. The business draws its experience from UK military, Commerce, Government and Intelligence Services. PGI has offices in London and Devon and an international presence in the Middle East, Asia and the United States.

Responsibility for developing and leading the Corporate Marketing Strategy for Robert Horne, a leading merchant for communication material and packaging solutions, with a focus on large corporate sectors; as well as leading various marketing initiatives for a large group of packaging businesses.

Responsibility for the development and implementation of a robust retention strategy for RCI Europe, the world’s leading holiday exchange company, with over 3,700 affiliated resorts worldwide and 2.8 million members.