Janine Scott Email & Phone Number

Brisbane, Australia

I am the founder and lead strategist of The Gap Collective, a boutique marketing consultancy supporting B2B clients in technical sectors. Think mining, technology, renewables, and professional services to name a few. I’m passionate about working with founders and senior leaders so they can position and grow their businesses. I help B2B organisations cut through the noise, develop a compelling brand story, and use the right marketing strategies and tactics to thrive. I support clients right across the buyer journey – from generating awareness to retaining clients for the longer term. B2B specialisations include: • brand positioning and strategy• go-to-market strategy• content marketing strategy and implementation (e.g. LinkedIn, SEO, advertising, product and service brochures and flyers, case studies, white papers, web sites, infographics, events, email marketing etc) • sales enablement and lead generation If you want to take your marketing to the next level, please email me at Janine.scott@thegapcollective.com.au.Checkout the website at https://www.thegapcollective.com.au/

Sometimes, in-house marketing, communication, and engagement teams can lose touch with their organisation's changing needs. This disconnect is often exacerbated by a change in leadership, business strategy, or corporate direction.I work with senior leaders and in-house teams to bridge the gap and provide a research-driven and highly consultative process that helps organisations navigate change, address performance challenges, and reset workflows.If your in-house team would benefit from some independent and specialist support to get things back on track, please reach out for a confidential discussion. Email me at Janine.scott@thegapcollective.com.au.

Brisbane, Australia

I was asked to join the company to reset its marketing, communication and engagement efforts after a period of sustained change. I led a group of national B2B and B2C brands, including Stramit, Fair Dinkum Sheds, Shed Boss, Taurean and Eziform and relished working across corporate, franchise and distributor business models. As an executive leader and member of the company's senior leadership team, I also championed a number of non-marketing initiatives across the organisation.

Brisbane, Australia

Leading and mentoring the 40-strong team was a large part of my executive-level role at Housing and Public Works. I was the department's discipline head for all media and ministerial relations, corporate communication, digital and online marketing, and business partner marketing support and actvities. During my time with the department, the Communication and Engagement team was voted as the Corporate Services Team of the Year in 2015, 2016 and 2017.

As a senior leader, I led a team of 12 professionals across marketing, events, sponsorship and visual design. I was responsible for developing and delivering all marketing strategies, frameworks and brand guidelines for the Thiess brand, associated brands and sub-brands across Australia, New Zealand, Indonesia and India.

I was the first senior marketing manager hired by Transpacific. Therefore, all of the key frameworks, systems and policies were created and implemented under my leadership. I led six team members and was responsible for all aspects of marketing and communication, including investor and media relations.

Brisbane

I provided a diverse range of high-level marketing and communication activities and working closely with the senior management team – everything from bid management through to media relations.

As part of my roles at Queensland Rail, my team of five and I delivered internal and external communication campaigns and programs across Queensland to help influence opinions, change behaviours and enhance the Queensland Rail brand.

Brisbane

I was Technology One's first in-house marketer and helped the company list publicly. I created all marketing and communication resources, protocols and processes from the ground up. I led a team of six professionals across marketing, communication and lead generation and supported efforts across Australia and New Zealand.

In my time with Mincom, I supported a range of marketing, communication and partnership programs. I was promoted to Marketing Coordinator in 1995 and again to Marketing Specialist in 1997.

As a sales cadet, I provided sales support and customer service across James Hardie’s Queensland building products division.

Negotiation And Leadership Certificate

Certified Organisational Coach (Level 1, 2 And 3), Organisational Coaching

Company Directors Course

Certificate Of Engagement And Certificate Of Building An Engaging Organisation

Certificate, Change Management

Executive Education, Strategy In Action

Advanced Leadership Program

Masters Degree, Public Relations

Bachelor Of Commerce (B.Com.), Marketing

Direct Marketing Certificate