Janine Berey Email & Phone Number

New York, New York, United States

• Oversee creative development and execute video strategy to expand lifestyle brand messaging and maximize audience consumption
• Manage video content and the creative strategy from pre to post production including storyboarding, presenting content briefs, reviewing and providing feedback, directing distribution, timelines, and budgets
• Direct and produce video shoots, including art direction, narrative storytelling, onset creative, and location selection – both editorial and branded content (recent brand series: Maybelline, Juvéderm, Smirnoff.
• Hired and managed an intentionally diverse team of 25 freelance editors to drive amplification of underrepresented voices and extend brand reach
• Create concepts for original series and develop content that leverages exclusive access to new talent and locations
• Increased company savings by establishing a network of contacts willing to work at discounted rates based on trusted relationships and being proactive in anticipating and understanding their needs

Greater New York City Area

• Key contributor in the expansion of SI Swimsuit from a traditionally Eurocentric, heteronormative-focused brand to more inclusive representation, diversity and empowerment in beauty representing all women
• Created and implemented new content series that became the standard for lifestyle content and was used as a model for the types of content needed to secure new clients to execute new brand strategy and vision
• Partnered with senior leadership to strategize and create content that empowered brands and creators to deliver points of view that propel women forward

New York, NY

• Oversaw 7-figure budget and negotiated deals for travel and production that resulted in mid-6-figure savings annually
• Executed 7 international and domestic productions each year, expanding print, digital, experiential, and social readership
• Ensured alignment of strategy, editorial, and creative leads on project timelines, deliverables, and execution

New York, NY

• Produced first-ever Swimsuit Issue with photo and video shoots on all seven continents
• Negotiated travel documents, schedules, and call sheets for over 80 crew members
• Identified and secured locations for all major photo, video, and virtual reality shoots annually

Greater New York City Area

• Established database with 1000s of high-fashion vendors, agencies, and travel venues in collaboration with IT
• Coordinated shoots with Assistant Editor. Copyedited and fact-checked magazine articles, photos, and videos