Janine Canlas Lee Email & Phone Number

Odenton, Md, Us

Oversight of direct response programs and facilitation of Multiple System Operator participation in cooperative marketing programs, including: development of marketing strategies and creative, management of program operations, performance analysis, and financial management – in coordination with internal and external stakeholders.

Served as the point of contact and manager of online and offline marketing including digital, direct mail, and IVR/call center-based programs, managing vendor partners and member accounts. Streamlined day-to-day operations, testing, and financial management. Optimized project timelines, ensuring responsible parties, both internally and externally, stay on track to meet all deliverables.

National Harbor, Md

Orchestrated management of mover marketing programs for all member MSO accounts. Ensured operational quality assurance processes, including maintaining marketing campaign tracking sources, managing creative calendar, and working with third-party vendors.

National Harbor, Md

Championed operations of the Educational Foundation and signature annual executive education course at the Harvard Business School. Served as liaison with three Boards of Directors, including a trade association, for-profit co-operative marketing subsidiary, and foundation, comprised of C-suite level executives to formalize Board and Executive Committee meetings and events. Maintained executive's appointment schedule by planning and scheduling meetings, conferences, teleconferences, and travel.Oversaw production of Board and Executive Committee briefing materials and budgets for the Educational Foundation and Executive Department.

Orchestrated both in-person and online education programs with state affiliates nationwide. Served as a trusted partner with organizations to launch educational and awareness programs on topical issues. Authored quarterly educational program status reports for funding organizations. Conducted surveys, analyzed data, reported program usage, and developed tactics to improve future projects.• Aligned with the organization's 54-member Board of Directors to ensure timely execution.• Recorded and maintained meeting minutes for the organization's Board of Directors and Executive Committee.• Planned, scheduled, and coordinated annual Capitol Hill visit for Board Directors to meet with members of Congress and organization's annual business meeting attended by 1,500+ association members.• Supported Director of Research, including assisting in developing customer surveys, building and running queries based on researcher, and fielding calls and emails related to research.

Ctam Executive Management

Master Of Business Administration (Mba)

Bs, Biology