La SÉPANT est une association a comme objectif de préserver en Touraine les milieux naturels et d’agir contre les atteintes à l’environnement. La SÉPANT intervient dans les domaines suivants : Biodiversité, Agriculture et alimentation, Eau, Déchets et développement durable, Education à l’environnement. En tant que bénévole, membre du groupe de communication et administratrice de site web, je donne mon temps et mon expertise en stratégie marketing / technologie à cette association… Show more La SÉPANT est une association a comme objectif de préserver en Touraine les milieux naturels et d’agir contre les atteintes à l’environnement. La SÉPANT intervient dans les domaines suivants : Biodiversité, Agriculture et alimentation, Eau, Déchets et développement durable, Education à l’environnement. En tant que bénévole, membre du groupe de communication et administratrice de site web, je donne mon temps et mon expertise en stratégie marketing / technologie à cette association environnementale incroyable. Show less

I have recently moved to France and am excited to take a career break to focus full-time on learning the French language, embracing the culture and beginning a new adventure here. Grâce à Clé, j’ai obtenu mes certifications de français DELF A2 et B1.

At WoolfHodson we are united by a shared passion to improve marketing performance.We are obsessive problem solvers who bring together many years of marketing experience with deep technological capabilities. People, process, technology, data. We explore all marketing levers to design and deliver elegant solutions that empower our clients to drive growth and improve operations. By creating business-led technology solutions, we engineer lasting change.We can help you:- Create… Show more At WoolfHodson we are united by a shared passion to improve marketing performance.We are obsessive problem solvers who bring together many years of marketing experience with deep technological capabilities. People, process, technology, data. We explore all marketing levers to design and deliver elegant solutions that empower our clients to drive growth and improve operations. By creating business-led technology solutions, we engineer lasting change.We can help you:- Create an effective marketing operations infrastructure- Deliver personalised customer engagement, at scale- Improve your lead to opportunity conversion- Attribute results to specific marketing activity- Enhance knowledge and skills within your marketing teamsConnect with us today if you're looking to embark on a positive digital marketing transformation journey and for more on how we can help you harness the power of technology. Contact the team at information@woolfhodson.com Show less

Top global Salesforce and technology consultancy. I led a talented team of marketing automation professionals charged with helping our clients increase their digital marketing maturity and transform their businesses. We provide strategy, solution design, implementation, customer journeys, ongoing innovation and campaign services on Salesforce Marketing Cloud and Pardot. I'm honoured to have worked with a range of exceptional b2b, consumer and non-for-profit clients, such as Oxfam, Shell… Show more Top global Salesforce and technology consultancy. I led a talented team of marketing automation professionals charged with helping our clients increase their digital marketing maturity and transform their businesses. We provide strategy, solution design, implementation, customer journeys, ongoing innovation and campaign services on Salesforce Marketing Cloud and Pardot. I'm honoured to have worked with a range of exceptional b2b, consumer and non-for-profit clients, such as Oxfam, Shell, Vitality, UCAS, Financial Times, FarFetch, Ciklum and many others. As part of the management team and leader of the marketing services practice, I am most proud of the work I did to create stability, provide inspiration and guide the team through our transition into IBM. In my time at Bluewolf, we tripled the size of our London office, navigated our transition into IBM, migrated systems/processes/structures, reinvented how we worked at scale...substantial change impacting every person in the organisation. In this challenging context, my team had NO attrition for more than 18 months, enjoyed sustained growth, improved skills and was generally regarded as the most cohesive, positive team. During my time at Bluewolf, I also was thrilled to share my insights while learning from others through various featured speaking opportunities and workshop facilitations:- The Connected Nonprofit Conference- Salesforce World Tour London- Moving up the Digital Marketing Maturity Curve Luncheon- Salesforce/Bluewolf co-hosted events on Social Customer Care, Marketing Data Effectiveness and Marketing Automation Strategies- IBM Partner Days- Salesforce Partner Days- Customer Journey, Lead Lifecycle, Marketing Strategy, Digital Transformation, Marketing Automation Adoption workshops creation and facilitation for Oxfam, Vitality, Shell, Financial Times, Ciklum, UDG Healthcare, UCAS, Capita, Farfetch and others Show less

I am charged with driving the strategic growth of the Marketing Automation practice for Bluewolf in the UK/EMEA by helping clients to implement and leverage Marketing Automation solutions in support of their marketing strategy to meet their business goals. (Salesforce Marketing Cloud, Pardot, full Salesforce Success Platform). We enable our clients to more effectively understand, engage with and motivate their customers to action by helping them:- Select the right Marketing… Show more I am charged with driving the strategic growth of the Marketing Automation practice for Bluewolf in the UK/EMEA by helping clients to implement and leverage Marketing Automation solutions in support of their marketing strategy to meet their business goals. (Salesforce Marketing Cloud, Pardot, full Salesforce Success Platform). We enable our clients to more effectively understand, engage with and motivate their customers to action by helping them:- Select the right Marketing Automation platform for their business- Implement Marketing Automation so that it is shaped for their business, meets their needs and fits with their other tools and platforms- Create demand creation and lead nurturing campaigns- Build solutions in their Marketing Automation platform that supports their strategy- Understand and build their buyer personas and customer journey maps- Develop lead management processes and scoring programmes- Integrate their sales and marketing systems Show less

Global leadership and sales effectiveness consultancy focused on behaviour change and adoption. Key member of the leadership team, collaborated with the region MD on go-to-market strategies and operations management, plus charged with setting the overall marketing strategy for Forum's Asia Pacific operations (ASEAN, China, Australia) and its effective implementation, including brand building, lead generation, thought leadership/content development, nurture, events, public relations, value… Show more Global leadership and sales effectiveness consultancy focused on behaviour change and adoption. Key member of the leadership team, collaborated with the region MD on go-to-market strategies and operations management, plus charged with setting the overall marketing strategy for Forum's Asia Pacific operations (ASEAN, China, Australia) and its effective implementation, including brand building, lead generation, thought leadership/content development, nurture, events, public relations, value proposition/messaging, market penetration and online marketing. Outperformed previous year in all key marketing metrics, including:- revenue with marketing lead sources grew by 10 times YOY- more than doubled the net new leads to the sales team- doubled the database growth for lead nurturing- increased volume, open rates and click-through rates of email campaigns through refined messaging and segmentation- conducted competitive PR agency review, hired/ramped up agency and activities have resulted in Forum’s first ever TV interviews plus radio interviews, articles in the Singapore Straits Times, Business Times and trade/vertical publications in Singapore, Hong Kong and Australia- regional thought leadership supporting all stages of the customer lifecycle through webinars, in-person events, whitepaper campaigns, research, etc with focus on lead gen, nurture programmes, client adoption and behaviour changeGlobal and EMEA marketing responsibilities included:- primary global marketing strategist, leading global marketing efforts and other multi-regional campaigns- refined lead creation/assignment/reporting processes increasing accuracy and relevancy, better optimised the use of our marketing automation and CRM systems (Eloqua, Salesforce.com), and created new marketing dashboards/reporting- provided EMEA regional marketing direction during 6 month position vacancy plus continue ongoing strategic guidance and direct supervision of EMEA marketing coordinator Show less

- Provided services to advertising agencies, consultancies and directly to commercial organisations.- Assisted clients with senior-level marketing consulting solutions including program development and implementation. - Provided marketing strategies and plans, online campaign development, search engine marketing, lead generation consultation, new business pitch support, copywriting and project management.

Leading project management training and consulting organisation. Charged with being a change agent for the company’s marketing group. Orchestrated strategic marketing and lead generation for the Americas and India regions plus oversaw numerous global marketing efforts for Europe, Middle East, Africa and Asia regions including advertising, product marketing, thought leadership and global virtual events. Led a team of 12 staff members.- New market growth: Instrumental in establishing… Show more Leading project management training and consulting organisation. Charged with being a change agent for the company’s marketing group. Orchestrated strategic marketing and lead generation for the Americas and India regions plus oversaw numerous global marketing efforts for Europe, Middle East, Africa and Asia regions including advertising, product marketing, thought leadership and global virtual events. Led a team of 12 staff members.- New market growth: Instrumental in establishing company’s presence and growth in India, from establishing marketing baselines and processes to hiring and team management to setting strategy. Results included 3-year revenue growth of approximately 50% and database growth of 500%. - Existing market transformation: Spearheaded launch and growth of ESI in Canada. Orchestrated an exceptionally fast-turn launch requiring development of strategy and all foundational marketing including new website. Revenue growth 40% from 2010 to 2011.- Thought leadership: Drove a range of initiatives that resulted in 50,000+ downloads of thought leadership assets from the ESI website. Global thought leadership campaigns, research reports, articles, webinars and media topics accounted for 50% of media hits and 20% of new sales leads.- Global event leadership: Directed efforts of a global team in launching IMPACT, an award-winning, worldwide 24-hour virtual business development and customer engagement event with 15,000+ combined participants over three years—the company’s largest single lead generation effort each year. Effort involved 50+ employees worldwide to staff the event and develop nearly 100 hours of video, webinar and live chat content that was critical in reinforcing ESI’s thought leadership position. Show less

Full service, award winning advertising and marketing agency. As head of client services I oversaw client relations, online marketing, client branding and creative strategy, PR, client P&L management, contract negotiation, and hiring, training and supervision. Served as a member of the executive management group that set agency strategy. Led and developed a team of 9. - Client P&L management: Developed and implemented a new client forecasting tool to help better estimate revenue and… Show more Full service, award winning advertising and marketing agency. As head of client services I oversaw client relations, online marketing, client branding and creative strategy, PR, client P&L management, contract negotiation, and hiring, training and supervision. Served as a member of the executive management group that set agency strategy. Led and developed a team of 9. - Client P&L management: Developed and implemented a new client forecasting tool to help better estimate revenue and staffing requirements. Adoption of this tool produced tighter forecasts that resulted in better decision-making and improved client and agency profitability. - Online marketing: Became a recognized expert in online marketing. Spearheaded client’s online marketing strategies, conducted extensive training with both agency staff and clients to understand and embrace online marketing (MDB Online Primer, SEM sessions, Google Analytics implementation and analysis, Omniture reporting and analysis), and took online marketing to the next level by collaborating with media director. Specific online campaign results included: > Implemented a search engine campaign with 200,000 plus paid keywords that resulted in 9% average CTR and long-tail CTR 20%+. > Launched an online initiative for the organization setting complex test strategies (275 variables tested and tracked during 1-year period) that led to a 40% drop in cost-per-visitor engagement.- Thought leadership: Elevated agency’s profile and expertise as a result of becoming a sought-after speaker, presenter and commentator on such topics as strategic planning and search engine marketing.- Business development: Spearheaded new business (Hunter Douglas, SafeNet and the Association of Corporate Counsel) and substantial growth of existing clients (became agency of record for Fannie Mae; moved National Geographic books into online world; expanded Hunter Douglas to become one of the agency’s top 3 clients). Show less

Regional, award-winning advertising agency. Supervised several multi-tiered accounts, including CareCredit, a USD $700M financial division of GE Capital, and Hunter Douglas Window Fashions Gallery, the industry’s leading manufacturer of custom window fashions. - Project management: Provided comprehensive project management for a full spectrum of marketing initiatives from traditional (included advertising, direct response, PR and tradeshow) to online (included website online promotions… Show more Regional, award-winning advertising agency. Supervised several multi-tiered accounts, including CareCredit, a USD $700M financial division of GE Capital, and Hunter Douglas Window Fashions Gallery, the industry’s leading manufacturer of custom window fashions. - Project management: Provided comprehensive project management for a full spectrum of marketing initiatives from traditional (included advertising, direct response, PR and tradeshow) to online (included website online promotions, HTML and email).- Brand development: Revitalized a client brand through new image and positioning strategy.- Integrated marketing: Orchestrated the creation of quarterly promotions for 100+ dealers including in-store displays and consumer advertising (traditional and electronic), which helped increase product line sales and improve brand awareness. Show less

Advertising and design niche agency. Oversaw agency operations that included strategic leadership, P&L management, staff supervision, vendor relations and client website development, which included strategy and information architecture. Led a team of 10 staff members. Joined agency as a partner with a 50% ownership stake.- Account growth: Expanded agency’s capabilities to include client services, marketing strategy and more extensive website planning, increasing the client base by nearly… Show more Advertising and design niche agency. Oversaw agency operations that included strategic leadership, P&L management, staff supervision, vendor relations and client website development, which included strategy and information architecture. Led a team of 10 staff members. Joined agency as a partner with a 50% ownership stake.- Account growth: Expanded agency’s capabilities to include client services, marketing strategy and more extensive website planning, increasing the client base by nearly 50% in the first year. - Management and operations: Established financial processes, checks and balances, and standards providing increased visibility and effective decision making. Efforts resulted in uncovering previously hidden issues with profitability and agency financial management that helped prompt corrective actions.- Online marketing: Achieved sales doubling a client’s online goals within 3 months for a designer clothing online “mall.” Also developed an online promotion and email campaign generating a 10% response rate and 750% ROI—resulting in USD $250K in incremental revenue. Show less

Leading advertising and digital agency. Led a team in creating branding plans and integrated marketing strategies for clients that included Hewlett-Packard and Intuit. New business wins included Intuit Online Payroll Service, Medicalogic and First Tech Credit Union.

Specialised advertising and marketing agency. Served clients in such fields as consumer products, finance and healthcare. Successfully launched a high-ticket consumer product into 30 markets during a one-year time period.