Plan, organize, and prioritize sales strategies to achieve established sales targets by developing and revising a territory plan for every account and utilizing sales database tools; Represent and promote Cengage Learning products to all customers to achieve and/or exceed established sales targets and goals by incorporating custom, digital, and bundling strategies into sales calls; Develop and report content partnership opportunities at assigned accounts, by reporting competitive market… Show more Plan, organize, and prioritize sales strategies to achieve established sales targets by developing and revising a territory plan for every account and utilizing sales database tools; Represent and promote Cengage Learning products to all customers to achieve and/or exceed established sales targets and goals by incorporating custom, digital, and bundling strategies into sales calls; Develop and report content partnership opportunities at assigned accounts, by reporting competitive market information and reporting trends that could generate new content or marketing models for CL; Manage territory resources and budget by qualifying sampling needs, and closely monitoring T&E resources effectively; Responsible for conducting digital presentations to prospect and qualified accounts to generate new digital revenue and to support new industry initiatives. Show less

Provide marketing support for textbook publishing company to internal/external customers, including authors and representatives within the elementary and higher education markets; Offer marketing/sales support at local/national conferences, conventions, focus groups, customer events, and other marketing events as needed, including working with outside vendors; Write, edit, and design marketing materials as needed by the marketing manager(s) for select titles (e.g., catalogs, brochures, sales… Show more Provide marketing support for textbook publishing company to internal/external customers, including authors and representatives within the elementary and higher education markets; Offer marketing/sales support at local/national conferences, conventions, focus groups, customer events, and other marketing events as needed, including working with outside vendors; Write, edit, and design marketing materials as needed by the marketing manager(s) for select titles (e.g., catalogs, brochures, sales manuals, sales tools, Internet pages) Show less

Assisted with the development of marketing campaigns to maximize ticket sales & revenue, including marketing strategies and advertising plans; Worked closely with celebrity guests & local artists via phone and in person; Helped plan, organize and implement radio station events; Communicated with listeners via phone/on-site appearances