Janine Flaccavento Email & Phone Number

Minneapolis, Mn, Us

Columbia, Md, Us

As the lead of the Retail, CPG and QSR Vertical at Merkle, Janine works with the world’s leading brands, retailers and technology partners to help them realize their business transformation goals. With experience in Retail Media Networks, Shopper Marketing and Personalization, Janine has always focused on the importance of putting shoppers and consumers at the heart of every program.

Columbia, Md, Us

With the rise of retail media networks as a way for retailers to develop a new revenue stream, evolve vendor partnerships, and create more meaningful connections with their shoppers, Merkle has launched New Stream Media. As the lead of this group, I'm working with a team of talented digital marketers from Media, Analytics, Audience/CRM, Technology and Creative to develop custom solutions for our retail clients. Whether it's finding new ways to scale an existing co-op program or building a retail media network, our focus is on driving revenue for retailers.

Columbia, Md, Us

A subsidiary of the Dentsu Aegis Network, Merkle is the people-based marketing group with this internal holding company. As VP, Client Partner in the Retail Vertical I led four clients through their marketing, media and loyalty journeys to better understand their shoppers and consumers using CRM and Loyalty, and activating across multiple channels including email, performance media, owned and operated properties such as apps and .com, and in-store.

Southfield, Mi, Us

Leading the Operations, Account Services and Corporate Brand Marketing teams for The Mars Agency, I lead three functions within the agency to reach our organic growth and new business goals and maintaining our leadership position in the retail and shopper marketing industry. I also worked with our clients and internal stakeholders to bring new brands, products and services to market to help our clients, our agency and the industry at large.My Agency Contributions include:Account Team/Client Leadership Functional Lead Agency Operations Functional LeadExecutive Leadership Team Member Marketing, PR and Advertising Plan DevelopmentInternal Branding and Brand Launch Agency and Functional Strategy New Business Pitch Development Client OnboardingNew Service/Product Creation, Launch & Sales Agency Business Planning Key to my success, was working closely with Information Services, Finance, Legal, People & Culture (HR) and General Managers to ensure that all initiatives were cross-functional and delivering on the agency mantra of: Create. Impact.

After a partnership with leading US shopper marketing group, The Mars Agency, I led the agency strategy as well as the brand and marketing planning for our retailer and brand clients. My role as Partner within this 14-person agency also had me leading the agency operations, new business development, finance and hiring. During this time I was lucky enough to work with brands such as Coca-Cola, GSK, Kraft Foods, Canadian Tire, Loblaws and Ontario Tire Stewardship.

Toronto, Ontario, Ca

As the Partner and Creative Strategies lead for Philter Communications I was responsible for our clients' brand development and stewardship, communication hierarchies, retail store communication strategies, and the development of advertising and marketing plans. During this time I worked with many B2B and technology brands including Customer1, The MaRS Discovery District, PharmaTrust, Bentall Kennedy, The Hotel Association of Canada, Toronto Parking Authority and Ontario Tire Stewardship. My role as Partner within this agency also allowed me to guide our strategy and growth planning, as well as new business development, billings and managing the P&L, all HR-related duties and overall operations resulting in 11 years of profitable growth, numerous awards and industry recognition.

Toronto, Ontario, Ca

Telling brand stories and marketing strategies for the technology B2B, television media, real estate and construction industries.

Toronto, Ontario, Ca

While at Perennial Inc. I worked on brand development projects, packaging, retail communications, and advertising for brands across North America. Some highlights include Loblaws, Real Canadian Superstore, Pep Boys, I.V. Iced Vodka, mcewans, Purolator and H.E.B.

While at Random Eye Technologies I acted as Marketing Manager for the launch of the company's online stock photography search, imagegrabber. I was responsible for all marketing materials and advertising and worked with Environics on all trade show and PR initiatives.

Ba, English

Digital And Social Media Marketing