Janine Framst Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Joined the Institute as one of two employees at its inception and developed all marketing communications, positioning the Institute as a leader in the field of childhood trauma• Created, executed and tracked strategic marketing communications plans including identifying, setting, and tracking KPI's year-over-year• Wrote, designed and tracked brand-consistent communications (written and graphics) for the Institute including e-newsletters, rress releases and a variety of social media (LinkedIN, Facebook, Twitter)• Currently acting as project manager in the development of online learning system for child and youth serving mental health professionals (on-demand and live training) • Co-coordinated two virtual conferences including all marketing, registrations, program development, educational accreditation, speaker management and promotional video production• Developed partnerships with key industry organizations to share the Institute’s messages in both paid and earned media (PR)• Project Manager and designer of a social emotional learning program for children in grades one to four • Identified and developed new roles including marketing communications and administrative roles

Toronto, Canada

Janine provided small businesses & non-profits marketing support to help them achieve their objectives.How Janine helped some companies/organizations: Evaluated, organized, developed and managed small businesses’ marketing & communications/PR to help them achieve their goals. (ie. Norfolk Physiotherapy - rebranding, new location launch)Developed strategic Marketing / Advertising /Social Media plans for small businesses ie. Produced website (westtorontonaturopath.com), brochure, poster, researched and advised on best way to grow business, implemented Google analytic website tracking Result: Increased # of visitors on Naturopathic Doctor’s website by 244% per month, increased average time on site by 64%; Proprietor has seen a direct increase in appointments booked. Managed and executed creation of small business WordPress websites from start to finish (including SEO, analytics & photography on limited budget). (ie. armmktg.com, simonebowman.com, westtorontonaturopath.com, norfolkphysiotherapy.com, ) Created Social Media guidelines & best practices reference guide for The Canadian Institute of Reading Recovery employees. Managed and executed website reorganization and rebranding for The Canadian Institute of Reading Recovery. Presented to The Canadian Institute of Reading Recovery Board of Directors and Teacher Leaders on the value of Marketing/Communications/Social Media. Acted as Marketing & Social Media advisor for Wayoafrica.com including web organization & SEO, social media content development, e-newsletter development/deployment and more.Created websites and trained clients on use. ie. armmktg.com, digitalcrossing.ca, westtorontonaturopath.com, norfolkphysiotherapy.com

Developed, implemented and managed print/online/direct advertising strategy for B2B Meetings & Conventions lines of business including setting goals, tracking, measuring, analyzing and optimizing campaigns.Worked with internal team and external Agency staff to effectively manage advertising needs and deadline requirements, and produce & deliver creative for placement of ads, listings & advertorialsHandled direct marketing eNewsletter process end-to-end; researching email lists, developing, providing content, hiring and briefing writer, tracking and optimizing eNewsletters to improve resultsManaged marketing-based partner programs (i.e. Blue Jays, Via Rail partnership) from development to implementation (leveraged partnerships to extend Toronto brand)Managed development/creation of environmental areas of website (both Consumer and B2B)

Developed and executed Tourism Mexico & South Pacific Consumer/B2B media plans; bought media space, gave creative/ art direction for ads, and secured retail partners for travel companies including Sunquest Vacations and Holiday House (now owned by Thomas Cook). Coordinated National Consumer & B2B advertising campaigns: managed and distributed work, proofread ads, ensured consistent ad design and brand usage, assisted with development of promotional offersReviewed incoming promotional requests and advised VP of promotions that warranted approvalWrote and distributed B2B press releases

Bachelor Of Arts - Ba, Political Science, Philosophy

Ba, Political Science

Activities and Societies: Juggling club, Student CouncilB.A. Political Science & Philosophy focus

Post-Degree Diploma, International Business

Post-Degree Diploma