Responsible for leading a team of 17 talented, creative professionals. This includes the In House Design team with a Creative Manager, four graphic designers, photographer and traffic coordinator; Circular Design and Production team, with a manager, three designers and distribution coordinator; Store Communications team and Advertising Production specialist.

Develop and manage strategic, brand and marketing activities to increase customer engagement and associate involvement at 213 stores across Massachusetts, Rhode Island and Connecticut. * Create annual regional marketing strategy and quarterly marketing plans aligned to sales, product marketing and competitive strategies. * Devise and execute comprehensive marketing programs to showcase senior leaders and company experts through thought leadership opportunities.* Manage significant sports partnerships to strengthen brand perception, drive product sales and engage with fans regionally and nationally. Sponsorships include New England Patriots, Boston Red Sox, University of Connecticut Athletics, Pawtucket Red Sox and New Britain Rock Cats.* Responsible for budget planning and oversight.

Citygardenideas.com is a gardening website offering information and inspiration to help beautify small urban spaces. Site includes weekly blog posts with gardening advice and interviews with horticultural experts.

Offering small business owners strategy, brand and marketing knowledge and tactical expertise to gain visibility, win customers and increase revenues. Specialities include: technology, wealth management and banking services, merger communications, retail, lifestyle, health and fitness and fashion.Clients include:* AllCom Credit Union, Worcester, MA* Auburn Industrial Development Corporation, Auburn, MA* Marino, Stram & Associates, Braintree, MA* Air Safety Group, Manchester, MI* Complete Technology Resources, Worcester, MA* Neighborhood Association of the Back Bay, Boston, MA (pro bono)* Pharmalogics Recruiting, Braintree, MA* Olivier Mythodrama, London, UK

Led regional strategic planning and marketing activities to increase product sales, especially FiOS Internet/TV sales, with consumers and business owners in Massachusetts and Rhode Island. Using an integrated mix of advertising, local marketing events, sponsorships, tradeshows and organizational partnerships, successfully increased FiOS sales 3-5% year over year against strong competitors. Directed a professional staff of five and vendor with grassroots, door-to-door sales agents. Created strategic plan to identify and engage Hispanic and Asian populations with FiOS product in New York and New England.

Increased the value and relevance of the Verizon brand with consumers and created demand for Verizon's small business services. Responsible for strategic planning, competitive analysis, directing advertising agencies, creation of creative messaging and briefs, gaining senior leader approval, oversight of all traditional and online advertising production, management of up to $20M budget, tracking measurements and results. Managed contract of celebrity spokesperson and noted actor James Earl Jones.

Created effective advertising and marketing campaigns to promote Verizon business products and drive acquisition and retention of small business owners nationwide. Responsibilities included strategic planning and competitive analysis; creation of creative messaging and briefs; directing creative teams at advertising agencies; significant senior leadership interaction for strategy and concept approvals; oversight of advertising production and media placements; and management of $20M budget. Also responsible for ensuring proper tracking, measurement and reporting of results. Managed staff of eight advertising professionals.