Collaborate with multiple departments to schedule wholesale deliveries, distribute the required documents, and troubleshoot any obstacles that arise. Manage account relationships and ensure delivery expectations are met. Outreach and coordination of the pop-up event program that supports the brand in the marketplace and drives sales volume at targeted accounts.

Led department and developed marketing strategy for wholesale and taproom growth. Managed contract graphic designers to create a new logo and fresh product packaging with a keen focus on repositioning the brand in the minds of customers and shifting the target audience. Shared information on products, partnerships, and events with stakeholders by developing professional press releases. Promoted the company’s flagship product in the marketplace through the formulation and implementation of year-round campaigns.Key Contributions: Built strong relations with existing and new customers through strong visual branding and messaging for 40+ new releases that aligned with the company’s mission and ethos. Developed taproom event programming to enhance the visitor’s experience and promote the brand. Increased brand awareness through merchandising programs aimed at growing the flagship product’s market share. Improved engagement with online followers by overseeing the social media strategy, the creation of shareable content, and brand-boosting website content.

Ensured seamless running of organizational events by delivering invaluable support to the Sales, Taproom, and Private Events teams. Delivered consistent brand message to targeted audiences across multiple digital media channels by monitoring all copy and imagery. Kept customers and other stakeholders informed of new products and company offers by creating and leading weekly newsletter campaigns.Key Contributions: Revamped brand identity by devising highly effective brand management strategies. Steered and guided the high-performing content creation team for the development of new labels, posters, graphics, photos, and video content. Analyzed digital metrics, uncovered new trends, and modified digital marketing strategies. Kept new and returning followers engaged by overseeing and coordinating all aspects of the creation of content for Facebook, Instagram, Twitter, and Snapchat. Organized a wide range of public events in collaboration with the Public Events Coordinator. Identified optimal combination of ads by creating A/B testing campaigns and monitoring performance against predefined metrics.

Expanded display program by testing into new platforms; executed creative tests to optimize ongoing campaigns. Secured ideal placements across diverse display channels by developing and maintaining relationships with the assigned channel representatives. Contributed to lead generation efficiency by analyzing individual lead list performance and retiring lists with low conversion rates.Key Contribution: Developed and executed search and display advertising across Facebook, Google, Gmail, and Yahoo. Drove informed decisions by analyzing monthly display channel performance reports. Received commendation by senior leadership for managing and completing designated projects within time and budgetary constraints. Secured business with potential customers by handling all stages of email marketing.