E-Commerce Strategy: Developed promotional strategy and content that contributed $20K of additional post- holiday sales to smart luggage client. Drove web views from 0 to 84 in one day after waging SEO and social media campaign that drove an increase of unique visitors to the site. Also crafted e-commerce copy for the online store My London Souvenirs.Event Marketing: Brought on board by Let’s All Connect to manage and record events. Worked with International award-winning filmmaker Euzhan Palcy during the Cannes Film Festival. Orchestrated publicity and social media events that included Lululemon as well as French bloggers and influencers.Freelance Journalism: Conceive of and develop fashion, beauty, travel, entertainment, and lifestyle pieces for digital and print media publications including: Los Angeles Scene Magazine, PopStyle TV, Glossy Cover, CEFashion.net, Chic Metropolitan Magazine, Explore Dance, Estela Magazine, The Social NY.com, Examiner.com, and Styleology.Corporate Sponsorships: Researched and helped secure sponsors to provide beverages for shows and major events.

- Photography at red carpet events, fashion shows and other high profile functions- Editing photos for publishing- Creating content for social media

Provided artistic direction of beauty shoots from concept development to lighting and makeup. Devised online engagement strategy and aided in social media management. Interviewed designers, stylists, and celebrities at major events, such as New York Fashion Week and New York Bridal Week to develop unique content and engaging stories.Content Development: Orchestrated all details of bridal shoot with former Miss USA, Erin Brady, and “Sirens of the Sea” shoot, among many others. Completed all editorials on time and within budget. Projects directly contributed to 300K new engagements online, new viewers, advertisers, and corporate sponsors.Interviewed experts backstage including Tom Pecheux, Val Garland, Bobbi Brown, Rodney Cutler, Orlando Pita, and more to include direct quotes in articles. Interviews were foundational in developing ahead-of-trend information and provided credibility to articles.Value Creation: Reviewed thousands of products, researched trends in Hollywood as well as the runway and on the street in order to create content to guide consumers in identifying quality products. Efforts increased monthly traffic 125% and doubled unique visitors.Represented company at major events, beauty launches, book launches, and private parties. Provided readers with inside look at the beauty industry and gained new information about beauty tips and trends.

Develop unique fashion and beauty double-page spread focused on interweaving global runway and celebrity trends to local fashion. Manage content delivery from conception to publication, social media strategy, and client relationships.Consumer Engagement: Increased engagement 250% after pitching and winning buy-in to launch first-ever fashion section. Collaborated with Sr. Designer on layout and engaged readers by tying fashion back to local community. Social Media Strategy: Opened and manage social media accounts featuring trends, behind-the-scenes images, and various lifestyle stories to engage new followers and readers. Won 6.5K impressions with 1 Twitter post that had 189+ retweets —150% more likes and 10X number of comments than magazine’s official page.Revenue Generation: Waged campaign that resulted in revitalization of older advert accounts while securing new ones. Researched local business owners, pitched value proposition of fashion section, and built new connections.Increased brand awareness and retained major client for addition 6 months after developed custom-made advert packages tailored to client need. Brand Partnerships: Extended network of contacts to gain access to new brands and difficult-to-source backstage photos. Researched press releases, uncovered key contact people, and built new relationships in UK.Cost Controls: Showcased fashion looks at minimal cost after editing personal photography taken from New York Fashion Week and networking to gather even more. Provided superior content despite severe budgetary restrictions.

Hired for design, copywriting, and illustration. Promoted to include additional Director of Operations responsibilities and charged with integrated marketing campaign conception and execution, business strategy, and rebranding.Sales Strategy: Secured new business after developing new pitch concept and training team to execute.Campaign Development: Increased new business 30% after initiating targeted B2B campaign. Conducted market research, created all print copy and art, led team to execute.Operations Management: Overhauled data management system to create new inventory and customer tracking tools. New tools resulted in effective pricing, enhanced customer service, and inventory control.

- Assisting clients in the growth of their brand by exposing them to Majestic Disorder's audience. - Finding eco-friendly companies that would be a good fit and help generate sales for Majestic Disorder's first print issues

Authored and edited unique, informative, and entertaining fashion and beauty articles based on backstage interviews and runway critiques. Arranged and conducted interviews with high-profile makeup artists and brand representatives and established network of key industry contacts.Project Quality & Efficiency: Gained access to major events and shows by nurturing and developing network of industry experts. Completed 100% of articles on time while working on fast-paced, time-sensitive projects.

- Working with customers to help design and produce both functional and visually impressive menus, reward cards, and other promotional material.

Dress Design: Designed dresses and accessories for New York Fashion Week. Assisted with pattern making, casting, video shoots, and fashion show production.Graphic Design: Produced graphics for garments and promotional materials.Corporate Sponsorships: Researched and helped secure sponsors to provide beverages for shows and major events.

Managed interview scheduling, authored questions, and ensured editor was prepped ahead of designer meetings. Performed extensive research, created content, and ensured strong partnerships with industry giants through attention to detail and prompt communication. Played key support role in covering fashion week.

- Photography, interviewing and critiquing dancers and their dance performances. - Testing out new and interesting styles of dance and creating experience based content.

- Retouching models’ photos and updating the website.- Perfecting and tracking model books and cards.- Developing and implementing an organisational system for the model closet.