Janine Thomas Spargo Email & Phone Number

Blue Bell, Pennsylvania, US

• Lead the creative strategy, visual identity, and design of the new Unisys brand to elevate brand awareness and storytelling
• Creative director and leader of creative services team; strategic liaison and partner to internal stakeholders, external agencies, design resources and vendors
• Partner with executive leadership to create and execute solutions that amplify brand visibility and storytelling with engaging, cohesive design
• Engage and consult with agency partners and technology vendors to define creative briefs, scope and budgets for verbal and visual brand strategy, advertising and marketing collateral, websites, social media, enterprise.
• Mentor designers and cross-functional colleagues in the application of design thinking, branding, content visualization and creative marketing skills

Conyers, Georgia, US

CR8V LLC specializes in branding and integrated creative marketing solutions for government and public sectors, retail, entertainment, healthcare, finance, engineering, technology, non-profit and consumer goods industries.

Houston, TX, US

• Creative director and leader of creative services specialty teams including writers, graphic designers, photographers, videographers, web developers, external design resources and vendors
• Supported marketing, philanthropy and public relations efforts for Texas Children's Hospital, Texas Children's Health Plan and other affiliates.
• Developed and implemented SaaS tools to centralize processes, creative project management standards, and asset delivery to streamline and optimize resource engagement and execution.
• Led the Diversity, Equity, Inclusion and Belonging (DEIB) initiative and performance curriculum for marketing, philanthropy and public relations teams.
• Engaged and consulted with agency partners and technology vendors to implement site redesign planning, marketing template platforms, asset fulfillment tools, and digital efficiency solutions.

London, GB

• Creative marketing and design leader specializing in branding and digital transformation. Champion of innovative digital solutions that transform go-to-market efforts, global business development, global pursuits.
• Creative leader of digitally enabled presentations for pursuits, proposal microsites, and interactive engagement experiences that won multiple accounts exceeding $15M in new client wins.
• Art Director and core team lead for Adobe Experience Manager microsites implementation, responsible for agile component development, site template design, digital branding, digital pursuit and proposal design, author.
• Art director, design architect and liaison for enterprise-wide SharePoint site development in the Americas and EMEIA (v2013 and migration plans to vNext)
• Adviser and thought partner to internal clients and firm leadership regarding transformative digital solutions, innovative technical enhancements, and best practices in research, development and implementation

Atlanta, GA, US

• Creative marketing and brand activation leader for Newell Rubbermaid global décor brands Amerock®, Levolor® and Kirsch®
• Led creative design and retail activation of the new Kirsch® brand in marketing, sales and digital channels
• Directed and activated brand guidelines for global décor brands Amerock®, Levolor® and Kirsch®
• Managed quarterly marketing budget of $2M and related SAP processing and reporting for retail brand activation activities including external agency advertising, branding, photography and environmental design
• Led teams in CDI (consumer driven innovation) processes, kaizen, creative execution and strategic planning of commercialization efforts for retail packaging, collateral design, advertising, public relations, online.
• Managed and optimized DAM and MAM systems to create and deliver branded retail assets and templated sales collateral to support product launches

Atlanta, GA, US

• Creative leadership for South Atlantic Division, consisting of seven states and the District of Columbia
• Reported to EVP, Marketing; collaborated with national directors, EVPs, Chief Counsel, and CEOs
• Developed branded intellectual properties and worked closely with Chief Counsel to establish trademarks and copyrights
• Managed creative services function and $500K annual budget
• Implemented digital template and print-on-demand systems to improve speed to market and reduce print costs by $350K annually
• Directed creative services department, including design teams, freelance talent, agency partners, illustrators, photographers, printers, videographers and stylists

Atlanta, GA, US

• Managed creative services department to serve staff and volunteers, as well as national and global constituents
• Trained and mentored staff; managed vendors, illustrators, photographers, artists, agency partners and firms
• Creative direction, branding and creative oversight for South Atlantic Division and national brands and signature campaigns including Relay For Life®, Great American Smokeout®, Making Strides Against Breast Cancer®.
• Designed and optimized creative services project intake and management system

Atlanta, GA, US

• Art direction and design at in-house agency Creativesource for print, packaging, animation and web
• Developed graphics, web interfaces and architecture for four business unit intranets including finance, parts, bottler network and emergency response
• Designed Coca-Cola Catalyst innovation magazine
• Developed animated morning messages to relay corporate announcements via staff email and in-house screen displays for product launches and other announcements
• Created animated trailers for Far Coast™ café hot beverage concept

Worldwide, OO

• Creative design and art direction for print and interactive collateral, including branding standards, audit proposals, audit reports, logos and event collateral
• Established best practices in audit document presentation and production
• Mentored design team
• Collaborated with firm partners, accountants, writers and audit teams to develop engaging print and digital deliverables

Atlanta, Georgia, US

• Courses:
• Brand Identity
• Publications Design
• Thesis and graduate projects

• Creative direction for Healthquest national publication and website
• Led identity redesign and comprehensive brand updates for print and multimedia platforms
• Collaborated with editors and journalists
• Managed photographers, stylists, freelance designers, printers and external agencies
• Managed creative department budget

New York, US

• Art direction and creative design for national news magazine Emerge, and national health and beauty magazine Heart & Soul
• Collaborated with award-winning editors and journalists
• Designed broadcast graphics and advertisements for television shows
• Designed corporate brochures and logos
• Managed vendors including artists, illustrators, and photographers

• Creative design for retail advertising, packaging and sales collateral, special campaigns and corporate materials
• Management of photo shoot archives, digital brand assets

Master Of Science - Ms, Visual Communications Design/Design Management

Bachelor Of Arts - Ba, English; Classic Civilizations