Janine Yetke, Mba Email & Phone Number

Toronto, On, Ca

Englewood, Colorado, Us

Toronto, Ontario, Ca

Dye & Durham is a rapidly growing SaaS business offering technology solutions to the legal industry. Reported to the CEO. Mandated to set the marketing plan and vision to support the company’s strategic growth initiatives and grow the company’s significance within the industry. Led a team of five.I developed and implemented a comprehensive marketing strategy including digital to drive business growth and integrate corporate acquisitions. As a growing company, I established the marketing team requirements, hired and developed the marketing roles to support the business. I led the development of a new corporate website and websites for acquired brands including overall structure, user experience, brand creative development, content and lead generation tactics. As part of lead generation activities, I led the acquisition of the company’s first ever marketing automation tool and grew the sales prospect list by 90% in six months to support dynamic growth. As part of brand development, I led two brand refresh initiatives to reshape the brand identity for both the overall corporate brand and a newly acquired business. I also led all communication – both internally and externally - including the development of major communication plans for three business acquisitions, multiple product releases and other critical customer-facing communications.

Project consulting for Elby Bike Co. - a premium e-bike start-up. Performing strategy review, advising on website and e-commerce development, lead generation and content to reach target segments.

Edmonton, Ab, Ca

Armtec is a leading infrastructure and building material manufacturer and solution provider in Canada. Owned by Brookfield Asset Management until 2018.Reported to President and VP, Business Development. Mandated to grow market share, support development of new business lines, drive strategic initiatives and lead the marketing transformation of the business to become leading edge within industry. Responsible for a $1M budget. Led team of three. I led the marketing strategy and a variety of strategic initiatives intersecting with sales, customer service and operations. I drove top-line revenue and market share growth through a myriad of lead generation activities, the launch of three new product lines and customer-focused initiatives. I was responsible for a brand campaign strategy that revitalized Armtec’s status to #1 in industry, positioning the business for sale which was successfully completed in 2018. I led the marketing transformation by driving digital marketing strategies (website refresh, social media engagement, SEO/SEM, digital advertising, digital communications, etc.), thought leadership (content management, webinars, development of sales and marketing collateral), and by focusing on demand generation activities to build the sales funnel. I led sales-effectiveness initiatives, including the selection process and acquisition of a leading-edge CRM and launched a customer loyalty program that resulted in a 4% increase in market share. I was proud to be part of the senior leadership team responsible for commercializing a ground-breaking new product and technology and introducing it to North America.

Hershey, Pennsylvania, Us

Reported to Director, Finance Strategic Projects. Mandated to lead cross-functional initiatives and deliver cost savings of $500K while managing change within company for successful project execution.• Led 2 out of 6 Customer Investment projects (teaming with Deloitte consulting) aimed at changing how we partnered with customers. 1) Set out plan for simplifying small to medium account management to create capacity within Sales team. 2) Defined roles and responsibilities for key shared service functions to address issues leading to millions in fines.• Built consensus amongst Sales Directors and Finance to make aggressive changes to company product waste policies, resulting in savings of $450K. This involved in-depth analysis of savings opportunities, on-going risk-assessment, numerous presentations and negotiations. Implemented new business practices with Sales Team.• Developed business case and built cross-functional and Leadership support for reducing box sizes to improve product freshness and turns, while reducing waste and saving $300K.• Performed thorough assessment and benchmarking of the Field Sales salary structure by position. Analyzed a range of options to realize savings through compensation-related adjustments while minimally impacting employee engagement.• Formulated recommendations and implemented change to corporate cash terms policy, resulting in $150K in savings.

Mississauga, Ontario, Ca

Unisync Group is a Canadian leader in corporate apparel and promotional products. Reported directly to President. Mandated to lead process improvements and support business development efforts.• Spearheaded process improvement initiatives, leading to smoother work flow processes and collaborative working teams.• Managed the company's proposal efforts. Played key role in business development efforts for top priority opportunities.• Built and managed team of Program Managers. Trained team effective program management techniques and quality standards. • Led corporate restructuring team. Led to new corporate organization, identification of weak areas and plans for action.• Held key role in crisis management team for intense period when company was experiencing operational crisis.

Camden, Nj, Us

• Partnered with McKinsey & Co. to identify opportunities for cost reduction and improved customer service through redesign of Campbell’s North America supply chain. • Assessed Campbell processes, from order-fulfillment thru delivery, to identify savings opportunities in distribution.

• Collaborated with government project managers to direct the goals and operations of a new $40 million nation-wide federal oversight program.• Developed recommendations that eliminated over $90 million in invalid negative balances at the Immigration and Naturalization Service (INS) that led to the agency’s first clean audit.• Analyzed INS’s general ledger data and provided recommendations that resulted in the reduction of over 80% of invalid records and approximately $1 billion in invalid government obligations.

Mba, Finance And Entrepreneurial Management

Bachelor Of Arts - Ba, Economics