● Marketing ● Sales ● Communication ● Strategic Planning/Execution ● Project Management ● Building Brand Awareness & Loyalty ● Product Development ● Partnership Marketing ● e-Commerce ● BudgetingIn my 20+ YEAR CAREER I have consistently demonstrated my ability to DRIVE REVENUE IN HIGHLY COMPETITIVE & RAPIDLY CHANGING MARKETS by organizing, prioritizing and leading teams to successfully complete projects on schedule and within budget.I am passionate about taking a CREATIVE, FORWARD-THINKING APPROACH to developing and executing innovative sales, marketing and communication strategies that achieve revenue goals by clarifying what needs to be done, getting buy-in and motivating teams to make it happen!As Vice President of Sales & Marketing with a destination travel company I was responsible for public relations, product development, budgeting for sales, marketing and advertising and generating revenue. Results include:► DRIVING YEAR-OVER-YEAR GROWTH in annual revenue and remaining competitive in challenging economic markets.► Maximizing ROI by DEVELOPING STRATEGIC PARTNERSHIPS to expand products and establish cooperative marketing campaigns.► Developing, managing and maintaining positive relationships with media to increase VISIBILITY, BRAND AWARENESS & CUSTOMER LOYALTY by writing marketing communications including press releases and directing data-driven marketing and advertising campaign.► Leading project to REDESIGN & UPDATE E-COMMERCE WEBSITE to capture business in ever changing market place, ensuring that the site remained current and provided a positive user experience.► BUILDING POSITIVE RELATIONSHIPS with internal and external stakeholders, identifying needs and developing solutions with a plan to execute and creating an environment where teams work together to achieve sales and marketing goals.I understand the value of brand loyalty and have an in-depth understanding of marketing trends and economic factors that impact marketing results.
Listed skills include Tourism, Hospitality, Hotels, Strategic Planning, and 31 others.