Jānis Erts Email & Phone Number

As the founder and visionary leader of EMU.lv, I have driven the creation of a transformative digital platform designed to revolutionize the way schools approach student well-being, emotional development, and behavioral challenges.Key Achievements: - Strategic Architect: Conceptualized and designed EMU as a data-driven tool to provide schools with a systematic, research-based approach to monitoring and supporting student needs. - Impact at Scale: Successfully implemented EMU in over 120 schools across 17 municipalities in Latvia, positively impacting 56,000+ students and 75,000 parents. - Innovative Solution for Education: EMU serves as an additional "safety net" for identifying at-risk students early, enabling schools to address issues such as bullying, emotional challenges, and behavioral difficulties before they escalate. - Compliance Leadership: Ensured EMU is fully compliant with GDPR, addressing one of the most significant challenges of integrating such systems into the European educational framework. - Expansion Vision: Pioneering the introduction of EMU into international markets, including Poland, Portugal, Germany, France aiming to adapt the system to meet local needs while leveraging its scalable design.EMU is not just a product but a mission-driven initiative to create safer, more inclusive, and supportive learning environments. By empowering educators, parents, and policymakers with actionable insights, EMU fosters collaboration and timely interventions, ensuring no student is left behind.

Riga, Latvia

Riga, Latvia

Strategic advisor for governmental organizations and private businesses helping to create the goals, showing the ways how to get there and how to measure success.As a consultant for the NGO Iespējamā Misija, I played a pivotal role as the architect and lobbying force behind the creation of Mācītspēks. Developed between 2019 and 2020, Mācītspēks is a groundbreaking teacher training and leadership development program designed to address the critical shortage of motivated and qualified educators in Latvia.Leveraging my expertise in strategic development and advocacy, I worked closely with stakeholders, including government agencies, educational institutions, and policymakers, to secure the program's funding and institutional support. Mācītspēks was built on a vision of empowering talented professionals from diverse fields to transition into teaching, bringing fresh perspectives and inspiring leadership to schools across Latvia.Today, Mācītspēks stands as a transformative initiative within Latvia's educational ecosystem, contributing to the development of a new generation of dynamic and passionate teachers who are equipped to lead and innovate in classrooms nationwide.

Latvijas Radio

I had the privilege of playing a key strategic role as Head of Marketing alongside Kārlis Dagilis and Toms Grēviņš in shaping two of the most iconic projects in Latvian Radio's history—Pieci.lv and Dod Pieci. - Pieci.lv: I contributed to creating a vibrant, youth-focused media platform that revolutionized how young people in Latvia engage with radio. My role involved developing and executing a dynamic marketing strategy that positioned Pieci.lv as a relatable, innovative, and community-driven channel. - Dod Pieci: I supported the establishment of Latvia's first charity marathon, bridging entertainment with impactful philanthropy. By driving awareness and engagement through effective marketing campaigns, I helped elevate Dod Pieci into a nationally recognized initiative that inspires giving and makes a tangible social impact.

As the author of the Tele2 Meteorite stunt, I had the opportunity to lead one of the boldest and most talked-about marketing campaigns in Latvia's history. This groundbreaking project captured national and international attention by seamlessly blending creativity, technology, and an audacious narrative.The campaign involved staging the unexpected "discovery" of a meteorite in Mazsalaca, Latvia, sparking curiosity and media frenzy across the globe. My role was to design the overarching concept and strategy, ensuring every detail—from the visual execution to the communication plan—aligned to amplify the stunt’s impact.The result? A viral phenomenon that not only showcased Tele2 as an innovative and daring brand but also turned a local story into a global conversation, earning awards, record-breaking coverage, and lasting consumer engagement. This project remains a testament to the power of storytelling and strategic risk-taking in marketing.https://www.youtube.com/watch?v=5SMG5AaQyRk