Jānis Erts

Jānis Erts Email and Phone Number

Innovator in Education, Marketing, and Social Change | Founder of EMU | Creator of Tele2 Meteorite Stunt | Co-creator of Pieci.lv and Dod Pieci & Manabalss.lv| Architect of Mācītspēks Program @
Jānis Erts's Location
Latvia, Latvia
Jānis Erts's Contact Details

Jānis Erts personal email

About Jānis Erts

I'm a strategist and innovator passionate about creating meaningful change through impactful ideas and technology. My journey spans diverse fields—marketing, education, civic engagement, and digital transformation. Whether crafting viral campaigns, designing digital tools to support schools, or building platforms that empower civic action, my focus has always been on bridging strategy with purpose.Highlights of my professional path include: - EMU: Skola: Currently leading the development of this innovative digital tool that supports schools in improving student well-being, now widely used across Latvia. - Tele2 Meteorite Campaign: Authored one of Latvia's most iconic marketing stunts, blending creativity with storytelling to create a phenomenon still remembered today. - ManaBalss.lv: Co-founded this civic platform, which has revolutionized public participation in Latvia, with nearly half of its initiatives reaching legislative discussions. - Mācītspēks: As a consultant to NGO Iespējamā Misija, I architected and championed this alternative teacher certification program, addressing Latvia's educational challenges.I thrive at the intersection of ideas, strategy, and impact, always seeking to push boundaries while fostering collaboration. My leadership is guided by empathy, bold thinking, and a commitment to outcomes that matter—whether it's helping a teacher better understand their students or empowering citizens to shape their society.What Drives Me:Empathy in Innovation: Building tools and systems that truly understand and meet the needs of users.Purposeful Impact: Crafting solutions that leave a lasting mark on individuals, communities, and industries.Collaboration Across Boundaries: Bringing together diverse stakeholders to tackle complex challenges creatively and effectively.If you're looking to collaborate on projects that make a difference or are curious about my journey, let’s connect!

Jānis Erts's Current Company Details
EMU.lv

Emu.Lv

Innovator in Education, Marketing, and Social Change | Founder of EMU | Creator of Tele2 Meteorite Stunt | Co-creator of Pieci.lv and Dod Pieci & Manabalss.lv| Architect of Mācītspēks Program
Jānis Erts Work Experience Details
  • Emu.Lv
    Co-Founder And Ceo
    Emu.Lv Jan 2021 - Present
    As the founder and visionary leader of EMU.lv, I have driven the creation of a transformative digital platform designed to revolutionize the way schools approach student well-being, emotional development, and behavioral challenges.Key Achievements: - Strategic Architect: Conceptualized and designed EMU as a data-driven tool to provide schools with a systematic, research-based approach to monitoring and supporting student needs. - Impact at Scale: Successfully implemented EMU in over 120 schools across 17 municipalities in Latvia, positively impacting 56,000+ students and 75,000 parents. - Innovative Solution for Education: EMU serves as an additional "safety net" for identifying at-risk students early, enabling schools to address issues such as bullying, emotional challenges, and behavioral difficulties before they escalate. - Compliance Leadership: Ensured EMU is fully compliant with GDPR, addressing one of the most significant challenges of integrating such systems into the European educational framework. - Expansion Vision: Pioneering the introduction of EMU into international markets, including Poland, Portugal, Germany, France aiming to adapt the system to meet local needs while leveraging its scalable design.EMU is not just a product but a mission-driven initiative to create safer, more inclusive, and supportive learning environments. By empowering educators, parents, and policymakers with actionable insights, EMU fosters collaboration and timely interventions, ensuring no student is left behind.
  • Ngo Plecs
    Chairman Of The Board
    Ngo Plecs Jan 2020 - Present
  • Ngo Plecs
    Strategy Manager, Board Member
    Ngo Plecs Jan 2018 - Jan 2020
    Riga, Latvia
  • Marketinga Akademija
    Strategic Advisor
    Marketinga Akademija Jan 2018 - Mar 2020
    Riga, Latvia
    Strategic advisor for governmental organizations and private businesses helping to create the goals, showing the ways how to get there and how to measure success.As a consultant for the NGO Iespējamā Misija, I played a pivotal role as the architect and lobbying force behind the creation of Mācītspēks. Developed between 2019 and 2020, Mācītspēks is a groundbreaking teacher training and leadership development program designed to address the critical shortage of motivated and qualified educators in Latvia.Leveraging my expertise in strategic development and advocacy, I worked closely with stakeholders, including government agencies, educational institutions, and policymakers, to secure the program's funding and institutional support. Mācītspēks was built on a vision of empowering talented professionals from diverse fields to transition into teaching, bringing fresh perspectives and inspiring leadership to schools across Latvia.Today, Mācītspēks stands as a transformative initiative within Latvia's educational ecosystem, contributing to the development of a new generation of dynamic and passionate teachers who are equipped to lead and innovate in classrooms nationwide.
  • Latvijas Radio
    Strategic Marketing Manager
    Latvijas Radio Feb 2014 - Jan 2017
    Latvijas Radio
    I had the privilege of playing a key strategic role as Head of Marketing alongside Kārlis Dagilis and Toms Grēviņš in shaping two of the most iconic projects in Latvian Radio's history—Pieci.lv and Dod Pieci. - Pieci.lv: I contributed to creating a vibrant, youth-focused media platform that revolutionized how young people in Latvia engage with radio. My role involved developing and executing a dynamic marketing strategy that positioned Pieci.lv as a relatable, innovative, and community-driven channel. - Dod Pieci: I supported the establishment of Latvia's first charity marathon, bridging entertainment with impactful philanthropy. By driving awareness and engagement through effective marketing campaigns, I helped elevate Dod Pieci into a nationally recognized initiative that inspires giving and makes a tangible social impact.
  • Manabalss.Lv
    Co-Founder
    Manabalss.Lv Jun 2010 - 2015
  • Bridger
    Owner
    Bridger Oct 2012 - Jan 2014
  • Stakeholde.Rs
    Co-Founder
    Stakeholde.Rs Jul 2012 - Oct 2012
  • Inspired Communications
    Account Manager
    Inspired Communications Aug 2009 - Jul 2012
    As the author of the Tele2 Meteorite stunt, I had the opportunity to lead one of the boldest and most talked-about marketing campaigns in Latvia's history. This groundbreaking project captured national and international attention by seamlessly blending creativity, technology, and an audacious narrative.The campaign involved staging the unexpected "discovery" of a meteorite in Mazsalaca, Latvia, sparking curiosity and media frenzy across the globe. My role was to design the overarching concept and strategy, ensuring every detail—from the visual execution to the communication plan—aligned to amplify the stunt’s impact.The result? A viral phenomenon that not only showcased Tele2 as an innovative and daring brand but also turned a local story into a global conversation, earning awards, record-breaking coverage, and lasting consumer engagement. This project remains a testament to the power of storytelling and strategic risk-taking in marketing.https://www.youtube.com/watch?v=5SMG5AaQyRk
  • Inspired
    Ooh Planner
    Inspired Jun 2007 - Aug 2009

Jānis Erts Skills

Digital Marketing Media Planning Advertising Social Media Marketing Online Advertising Digital Media Marketing Communications Media Buying Media Strategy Project Management

Jānis Erts Education Details

  • Riga State Gymnasium No.1
    Riga State Gymnasium No.1

Frequently Asked Questions about Jānis Erts

What company does Jānis Erts work for?

Jānis Erts works for Emu.lv

What is Jānis Erts's role at the current company?

Jānis Erts's current role is Innovator in Education, Marketing, and Social Change | Founder of EMU | Creator of Tele2 Meteorite Stunt | Co-creator of Pieci.lv and Dod Pieci & Manabalss.lv| Architect of Mācītspēks Program.

What is Jānis Erts's email address?

Jānis Erts's email address is er****@****ail.com

What schools did Jānis Erts attend?

Jānis Erts attended Riga State Gymnasium No.1.

What skills is Jānis Erts known for?

Jānis Erts has skills like Digital Marketing, Media Planning, Advertising, Social Media Marketing, Online Advertising, Digital Media, Marketing Communications, Media Buying, Media Strategy, Project Management.

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