Janise Somer Email & Phone Number

Red Deer, Ab, Ca

Mississauga, Ontario, Canada

Support frontline fundraisers on the B2B Performance team, and prioritize work with a team of specialists. Strategize, plan and execute customer segment-specific treatments to acquire, cultive and retain the target audiences of Corporations and Church Partnerships.

Enabling marketing and communication initiatives that support the market-facing Church Advisors on the Philanthropy & Partnerships team. Strategizing, planning and executing donor segment-specific treatments to acquire, cultivate and retain the church target audience.

Engaged with rural communities looking for assistance with capacity with affordable housing, transitional housing, homeless shelters, and indigenous housing.

Contracted to roll out a new digital product for municipalities and non-profit organizations to reduce due diligence time in identifying appropriate land for affording land for affordable housing projects.• Created workplan, strategic marketing plan & a schedule for informational seminars & tradeshows across Canada to create awareness and generate subscriptions

United States

Designed customized products via manufacturers in China and successfully sold these products via Amazon FBA in the US. Designed order-on-demand products for sale on Etsy.

Innisfail, Alberta, Canada

Responsible for marketing of inventory, content creation for social media, sponsorships, advertising, and staff engagement and internal communications.• Built a stronger relationship with Town of Innisfail to increase our profile in the community with potential and existing customers• Created a new Health & Safety Manual and committee resulting in compliance with AB Health & Safety regulations

Red Deer, Alberta, Canada

Ran for a seat on City Council, created marketing campaign including branding, social media, paid advertising, signage, a blog, and website; responded to media inquiries; recruited volunteers; networked, engaged with residents at markets, events, and forums.• I came in 12th out of 30 candidates despite living in Red Deer for <5 years

Red Deer, Ab

Responsible for crime prevention initiatives, events, performing CPTED (Crime Prevention Through Environmental Design) reviews on residential and commercial properties, crime prevention presentations, and represented the organization at media events, tradeshows, and committees.• Through revised branding, the creation of a mascot, and increased social media presence, I increased attendance by over 1,000 attendees over previous years for the organization’s signature community event, Touch-A-Truck, and received very positive feedback from a diverse group of stakeholders• Assisted the City of Red Deer in implementing and managing the 529 Garage bike registration program to reduce bike theft by 36% as compared to the same eight-month period in 2019.

Calgary, Ab

Professional speaker, author, and image consultant. Assisted clients with closet editing and organization, personal styling, personal shopping, image consultation, and spoke at organizations & conferences on "Dressing for Success" and image management. Authored and took the book, CLOSET RESCUE, to market (available on Amazon). Built brand awareness to attract new business through TV and radio appearances, website, and social media marketing.

Red Deer, Alberta, Canada

Part-time instructor for the Business Administration Management program. Developed curriculum & teaching resources for the Career & Employment Strategies course.

Airdrie, Alberta, Canada

Responsible to communicate programming and events to congregation, promoting events, managing the “Welcome Team”, facility management and bookings, and provided administrative support to the leadership team.• Headed up re-branding team and developed a new logo, website, and promotional materials to modernize our public positioning in the community• Implemented a social media strategy which increased awareness of church’s programs and events in the community and increased attendance

Calgary, Ab

Contracted to promote the YouthLink Calgary Police Interpretive Centre and the Calgary Police Foundation through content creation, social media, events, newsletters, and websites.• Headed up the team for the “Get Framed for Kids” campaign, including branding, launch event, POP materials for retail stores, and TV commercials to raise funds and awareness for the Calgary Police Foundation

Calgary, Ab

Responsible for corporate branding, internal and external communications, promotional materials, and content creation for social media, newsletters, and blogs.• Lead the website team to create a new website that increased our professionalism and improved our presence in the Canadian and US markets• Headed up the creation of a new corporate video to demonstrate the capabilities and locations of our multiple manufacturing facilities• Revised all promotional materials to create consistent branding across all products & divisions to reduce confusion for the sales staff and the customers.

Calgary, Ab

• Updated corporate branding.• Updated website and maintained content.• Built relationships and sold industrial coatings to the oil & gas industry.• Responsible for promoting licensing and global partnerships.

Calgary, Ab

Managed communications planning and budget, radio campaigns, events and volunteers, internal communications, promotional materials, and online presence.• During tenure, devised marketing and communications strategies that led to a rise in the number of students from 383 to 600, increasing revenue by 36%, and reducing attrition from 20% to 5%• Supported a $9.2 million dollar expansion by planning the production of tour videos, radio advertising campaigns, press releases and promotional materials resulting in a higher percentage of stakeholder engagement and donation commitments.

Calgary, Ab

Created educational marketing materials, developed and implemented communication plans, coordinated conferences, interacted with alumni and potential students, and managed website content for a business that offers a leadership development program for mid-life learners.

Calgary, Alberta, Canada

For a church organization with a service attendance of over 7500 on a weekend, managed implementation of a vastly improved new website and internal intranet, using tools and CMS such as WordPress, Joomla and WebsiteBaker. Produced a weekly email newsletter for employees that resulted in increased staff morale and team unity.

Calgary, Alberta, Canada

For an organization of over 50+ churches across Canada, developed a nationwide communications plan to rebrand the organization, and built and implemented a new national website in support of an East/West merger.

Calgary, Alberta, Canada

For a church with over 7500 attendees, created a communications department and efficient processes to better manage communication demands of multiple departments and 75+ staff. Oversaw a complete re-branding. Managed the creation and implementation of a vastly improved new website and internal intranet, using tools and CMS such as WordPress, Joomla and WebsiteBaker.

Calgary, Alberta, Canada

Created and implemented yearly marketing programs for three branches in Calgary, Edmonton and Vancouver); managed marketing budgets and advertising funds, as well as coordinating company attendance at trade shows and working alongside sales reps to maximize penetration into their territories.

Calgary, Alberta, Canada

Responsible for the administration of trade show and advertising programs. Managed design and implementation of sales database. Assisted in the development of promotional and sales support material. Liaison and support to outside sales reps. Assisted with inside sales, telemarketing, and market research.

Calgary, Alberta, Canada

Responsible for customer service, return material authorizations, database management, and processing incoming orders from North America and Europe.

Marketing Management Certificate, Marketing, Communications

300+ Hours Certificate. Courses included: Using the Internet for Business, Creating a Marketing Plan, Business Management, Human Behaviour.

Associate'S Degree, Organizational Leadership

CREST Leadership, targeted at mid-life leaders, provides an ordered reflection of your life and leadership that has helped hundreds.

Associate'S Degree, Philosophy And Religious Studies

Activities and Societies: Touring choir; touring musical team