Telling your organization's story powerfully and effectively building relationships with stakeholders and customers require a compelling vision and a comprehensive strategic communications and marketing program designed with the audiences in mind. It's about the right message, the right enterprise structure and the right team to deliver results authentically, persuasively and with clear ROI.Since my early career as a journalist with major news media, as a writer/editor/author, as a higher ed administrator and now as a consultant to executives, boards and organizations, I have been guided by these core questions: What does the audience need and want to know? What engages them? What keeps them in the relationship? What moves them to higher levels of support?That has translated into a specialty practice facilitating development and implementation of organizational goals into market-savvy strategic plans and equipping leaders, managers, staff and volunteers with the know-how, tools and processes to advance their stories - their "brand" - with meaning and impact, both internally and externally. For nearly 25 years I have partnered with higher education, university advancement, K-12 schools, health care organizations and local nonprofits to translate their aspirations into customized multi-channel communications practices. From branding to websites, whitepapers to talking points, print to digital, blogs to social media, job #1 today is communicating the organization's best story - with differentiation, consistency and personalization. Each new opportunity reinforces my professional purpose - the chance to illuminate and facilitate the stories and goals of change-making individuals and organizations. Specialties: Communications and marketing strategies, plans and integrated programs; assessment, design and implementation of enterprise structures and teams; strategic plan facilitation, stakeholder engagement and buy-in; interim communications management.