Janis Kruger Email & Phone Number

Rome, It

•Conceptualize, plan, shoot, and roll out the Fall/Winter 2024 campaign -- including its marketing assets, imagery, and digital ad messaging. •Work directly with the founder and production team on new bag designs, upcoming production, future collaborations, and the product launch timeline for the upcoming season.•Create various digital and print marketing assets to elevate the customer brand experience and ensure a 360 degree, luxury buying experience.•Drive the business’s growth and sales revenue efforts through both the B2B and B2C marketing plan.•Prioritize consistent email marketing communications with customers. Grew the email list by over 17,000 subscribers in a span of three months.•Oversee and expand the brand's influencer partnerships through outreach efforts and product gifting in Q3/Q4 + into 2025.•Create, edit, and organize content for the brand’s social media accounts across various platforms. Grew the brand’s Instagram account by almost 3,000 followers over the course of a three month period.

San Antonio, Texas, Us

•Create and maintain relationships with marketing partners, press, and customers. •Oversee all external communications associated with ongoing campaigns and events• Provide consumer research and trend analysis to identify key partnerships and product placements.• Research and understand key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within the business. Ensure that the Marketing Department is on schedule and on budget.• Responsible for the six month marketing plan, staffing plan, department resource management, onboarding, and intern recruiting and programming. Responsible for hiring and delegating tasks to cross-functional teams.• Contribute ideas for new programs, as well as research and recommend innovative branding techniques

San Antonio, Texas, Us

•Spearhead brand communications, relationships, and collaborations between promotional influencers, adjacent brand partners, and clients.•Maintain/grow existing influencer partner relationships + discover/connect with new partners to drive brand awareness and sales. Successfully grew a list of 5 evergreen partners to a list of over 90 close partners.•Oversee the brand's social media accounts, post engaging content to each platform, and monitor user behavior. Helped grow the brand’s Instagram account by 18,000 followers in under ten months.•Actively planned seasonal campaigns and strategy. Started with jewelry design, campaign conception and planning, content production, launch strategy, ad/copy placement, and partner promotion.•Grew B2B sales with both existing and new wholesale partners at the Atlanta Gift show. Consistently gained new accounts at each wholesale show and set some of the highest value orders in the company’s 40+ year history.

Produced branded content for the women's clothing store's social media accounts and consistently grew online sales through social media efforts. Curated a tight-knit, active online community and grew the Instagram account by over 5,000 followers.

Dallas, Tx, Us

The Collegiate Chapter President (CCP) is responsible for serving as the primary representative and spokesperson for the Chapter, responding to difficult situations, presiding over Chapter business, and overseeing Chapter operations. The CCP oversees the four Vice Presidents' teams and is in constant communication with both on and off campus representatives. This position focuses on setting a positive example for officers and almost 500 members, as well as modeling and promoting Tri Delta's values and Purpose.

Dallas, Tx, Us

The New Member Educator to implement the New Member Education Program provided by the Tri Delta National Organization. In this program, the New Member Educator is responsible to educate the New Members on Tri Delta history and ritual, clarify financial and membership expectations, create opportunities for New Members to become integrated in the Chapter, and prepare them for lifetime membership.

New York, Ny , Us

Worked with the Digital Marketing Team at the David Yurman headquarters in New York City. Throughout the summer, I worked to learn more about the company's customer relationship management program, assisted in preparing the materials for the fall and holiday campaigns, helped develop the affiliate program, created newsletters for the marketing department, researched the potential for a loyalty program, and analyzed the brand's presence on social media.

Barcelona, Catalonia, Es

Four week program in Barcelona, Spain working with local companies to solve brand-specific issues and attending daily seminars to learn entrepreneurial skills.