Senior Communications Advisor, Digital
CurrentOversaw internal and external communications on a cross-functional change management team to migrate clients to a new digital banking platform. Reported to AVP of Marketing and External Communications.
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@nationalleasing.com
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3 phones found area 204
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Jani Sorensen is listed as Authentic leader bringing innovation and strategy to companies who value creativity, collaboration and curiosity | Marketing & Communications at Canadian Western Bank, a with 1608 employees, based in Winnipeg, Manitoba, Canada. AeroLeads shows a work email signal at nationalleasing.com, phone signal with area code 204, and a matched LinkedIn profile for Jani Sorensen.
Jani Sorensen previously worked as Senior Communications Advisor, Digital at Canadian Western Bank and Marketing and Communications Manager at Cwb National Leasing. Jani Sorensen holds Public Relations Management Certificate, Public Relations, Advertising, And Applied Communication from Humber College.
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PEOPLE LEADERAnyone can conduct an annual review or recite interview questions. Few can authentically lead by showing up and seeing everyone as their equal. I've had the privilege to hire and mentor a team who went from being co-workers to friends to family. I've supported career shifts and promotions, penned awards nominations and cheered on as certifications were received. MARKETING & BRAND STRATEGIST I employ a distinct combination of creative and analytical skills to identify market trends, develop targeted campaigns, and analyze results to refine future strategies. With expertise in conducting research, competitor analysis, and understanding consumer behavior, I provide the insights needed to make informed decisions and maintain a competitive edge. By collaborating effectively with cross-functional teams I foster an environment of creativity and innovation using Innovation Engineering principles with my Green Belt certification. Liaising closely with sales, product, and learning/development is always a must to ensure a cohesive and unified approach for every go-to-market strategy.COMMUNICATIONS EXPERT AND CHANGE MAKERA personal understanding of the change curve ensures employees are engaged with empathy and that all change communications start from ground zero - no assumptions made. Awareness and reinforcement messaging follows my golden rule of three times in three different ways with each communications plan taking a layered approach with the corporate voice, people leader voice and peer-to-peer interactions. Externally, I've developed and implemented comprehensive communication plans that increase brand visibility and positively impacted key stakeholders.WORKPLACE WELLNESSThrough managing injuries, I've become distinctly aware human beings are not meant to sit for 8-hours a day. If you're into walking meetings, sit-stand desks, balls for chairs, 5-minute stretch breaks and pilates over lunch, we are sure to become fast friends. Case in point, I designed a yoga and meditation studio at my previous workplace. OUTSIDE WORKAvid volunteer with children as the outgoing Secretary of the Children's Museum and incoming member at-large for Royals Kids Inc and the Royal School Parent Connection. In my spare time, you'll catch me in the pool teaching swimming and trying not to tear up when a child floats for the first time.SKILLSMarketing, Brand and Product StrategyCustomer Journeys and UXDigital Transformations and Change MangementCampaign and event planningInternal and External CommunicationsLeadership Communications and ghost writing
Listed skills include Strategic Communications, Social Media, Media Relations, Marketing Communications, and 32 others.
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A career timeline built from the work history available for this profile.
Edmonton, Alberta, Canada
Oversaw internal and external communications on a cross-functional change management team to migrate clients to a new digital banking platform. Reported to AVP of Marketing and External Communications.
Winnipeg, Canada Area
Received promotion to include additional responsibilities of optimizing customer journey with dual goal of increasing operational efficiency and revenue. Reported to Vice-president of Marketing and Strategy. Leadership and Team Management: - Led daily scrums, monthly creative sessions, annual strategic planning workshop.- Established departmental performance, objectives, and measures.- Recruited, selected, and oriented employees.- Provided leadership and coaching to team members.- Managed performance reviews, compensation, rewards and recognition programs for the team.Brand and Marketing Accomplishments: - Mapped client experience journey with view to optimizing touchpoints and created an automated email campaign and sales strategy that generated $18MM in repeat customer sales, marking a 51% increase for that specific touchpoint.- Built ratings and reviews brand campaign using API technology, helping boost and promote company Net Promoter Score - a company wide strategic focus.- Formulated a partnership strategy with Federated Co-op Limited, earning recognition as the best new partner at the annual conference.Communications and Change Management Accomplishments: - Directed corporate change initiatives, using Prosci ADKAR strategy, employing effective communications, training, and team building. Attained on-time, on-budget completion with high adoption rates in critical projects, such as 6-year core system replacement project which received international industry recognition for its successful implementation.- Led internal and external crisis communications during the COVID-19 pandemic with employees, scoring internal communications effectiveness at 95%.
Winnipeg, Canada Area
Led team of specialists (Events, Tradeshows, Digital, Public Relations, Graphic Design) who operated as an in-house agency. Responsible for recruitment, onboarding, coaching, and performance management. Evolved a traditional print-based marketing department to a digital power-house in the B2B financing space. Introduced a corporate communications function through becoming a trusted advisor and ghost writer to the executive team. Reported to Director of Marketing.Brand and Marketing Accomplishments: - Launched National Leasing Interactive, a mobile quoting application, garnering 500 users within the initial month.- Conceptualized National Leasing "Art of the Games" sponsorship activation for the 2017 Canada Summer Games, securing half-page coverage in the Winnipeg Free Press and raising $10K+ for KidSport.- Developed and delivered Power of Storytelling workshops for an 80-person national sales team, producing 23 case studies presented in written and / or video format across website and social media channels used for content marketing.- Led brand refresh across all mediums and redesigned nationalleasing.com to a mobile-first and accessible user interface, achieving project goals under budget. Activated a holiday customer engagement promotion that coincided with the website relaunch, improving daily traffic 15x.Communications Accomplishments:- Supported company expansion into Quebec, procuring translation services and formalizing operational processes and quality control measures, ensuring compliance with Bill C-13.- Introducing corporate communications function to company resulted in creating a weekly content calendar, placing control measures around how the intranet is used, authoring the external communications policy to ensure all CASL requirements were met, ensuring website meets accessibility standards and more.
Toronto, Canada Area
Developed and executed internal and external communications plans for the CIBC Children’s Foundation, CIBC Miracle Day, corporate United Way fundraising campaign, and YouthVision Scholarship program which collectively contributed $35MM+ to non-profit initiatives across Canada. Reported to a Senior Director of Communications and Public Affairs.Accomplishments:- Activated 15th Anniversary of the CIBC Youthvision Scholarship Program in 2013 by creating a Virtual Youth Forum for 500 alumni broadcasted live through social media and an accompanying documentary with year-round brand campaign. Won the quarterly CIBC Achiever Award for this project.- CIBC United Way campaign increased from $8MM to $12MM during my 3 year tenure.
• Managed the long term relationships with RBC, CIBC, NBFG, and various Wealth Management and Accounting firms for the 2010 Toronto Ride for Diabetes Research as they aim to increase their fundraising efforts by 10 per cent, making it a $3 million fundraising event.
Winnipeg, Canada Area
Managed the TeamMS program in Manitoba which included the largest MS Walk in Canada.
Manitoba, Alberta, And British Columbia
While finishing a degree in Communications I successfully completed a variety of contract and freelance positions for clients across Western Canada. These include:The Manitoba Theatre CentreThe Sunshine Fund for the Manitoba Camping AssociationThe Banff CentreThe Echoes Harrison River Retreat
Winnipeg, Canada Area
Managed sales and programming promotions for three Chum radio stations including a 10 person part-time promotions team.
Other employees you can reach at cwb.com. View company contacts for 1608 employees →
Kristina King, Cpa, Cga
Colleague at Canadian Western BankMaple Ridge, British Columbia, Canada
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Amreet Brar
Colleague at Canadian Western BankGreater Vancouver Metropolitan Area, Canada
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Sunny Manhas
Colleague at Canadian Western BankVancouver, British Columbia, Canada
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Jean-Marc Jaquier
Colleague at Canadian Western BankCourtenay, British Columbia, Canada
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Jennifer Thompson
Colleague at Canadian Western BankChilliwack, British Columbia, Canada
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Kelsey Addante
Colleague at Canadian Western BankCalgary, Alberta, Canada
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Scott Bell
Colleague at Canadian Western BankToronto, Ontario, Canada
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Kathy Smith
Colleague at Canadian Western BankVancouver, British Columbia, Canada
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Derek Melnichuk
Colleague at Canadian Western BankCanada
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Ryan Sagert
Colleague at Canadian Western BankSt Albert, Alberta, Canada
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A continuing education program targeting communications professionals with five years of experience. Completed courses in Corporate Social.
Activities and Societies: RRC Ad Club, Projector (student newspaper) Small class sizes and case-based discussions allow students to apply.
Activities and Societies: Winner of the SAM Award for Advertising Excellence. Red River College Student Association, Fundraising chair.
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Jani Sorensen works for Canadian Western Bank.
Jani Sorensen is listed as Authentic leader bringing innovation and strategy to companies who value creativity, collaboration and curiosity | Marketing & Communications at Canadian Western Bank.
AeroLeads has found 1 work email signal at @nationalleasing.com for Jani Sorensen at Canadian Western Bank.
AeroLeads has found 3 phone signal(s) with area code 204 for Jani Sorensen at Canadian Western Bank.
Jani Sorensen is based in Winnipeg, Manitoba, Canada while working with Canadian Western Bank.
Jani Sorensen has worked for Canadian Western Bank, Cwb National Leasing, National Leasing, Cibc, and Juvenile Diabetes Research Foundation.
Jani Sorensen's colleagues at Canadian Western Bank include Kristina King, Cpa, Cga, Amreet Brar, Sunny Manhas, Jean-Marc Jaquier, and Jennifer Thompson.
You can use AeroLeads to view verified contact signals for Jani Sorensen at Canadian Western Bank, including work email, phone, and LinkedIn data when available.
Jani Sorensen holds Public Relations Management Certificate, Public Relations, Advertising, And Applied Communication from Humber College.
Jani Sorensen is listed with skills including Strategic Communications, Social Media, Media Relations, Marketing Communications, Corporate Communications, Advertising, Marketing, and Event Management.
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