Janis Tong Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

- Devised a content strategy to align with broader corporate goals to drive brand awareness and dispel misconceptions of senior living. - Created and curated targeted parcliving.ca blog content to drive tours of a PARC residence. - Relaunched parcliving.ca and was responsible for end-to-end process from copywriting and image selection to SEO implementation and QA testing.

Editorial and SEO- Created and executed the editorial strategy to support content and marketing goals.- Ensured weekly publishing requirements were achieved by driving the editorial calendar forward, regularly committing and scheduling content at least six months ahead and ensuring articles were fully edited/approved five weeks in advance of publish date. - Sourced and managed a team of contract writers, experts and journalists- Oversaw the entire editorial process from pitching… Show more Editorial and SEO- Created and executed the editorial strategy to support content and marketing goals.- Ensured weekly publishing requirements were achieved by driving the editorial calendar forward, regularly committing and scheduling content at least six months ahead and ensuring articles were fully edited/approved five weeks in advance of publish date. - Sourced and managed a team of contract writers, experts and journalists- Oversaw the entire editorial process from pitching and assignments to image selection and editing of final copy. - Supported the SEO strategy by conducting keyword research and applying relevant keywords to all articles. - Analyzed web traffic and reports on website health and KPIs. Major accomplishments- Used SEO best practices to increase the number of ranking keywords from 1,000 to just over 10,000 in one year. - Planned, devised and launched eBooks and the Lifetime Daily online book store.- Interviewed notable researchers and practitioners for Lifetime Daily's Expert Interview series Show less

- Led a team of contributors, provides direction and approval on submitted pitches and stories. - Managed an editorial calendar to ensure key trends and topical issues are covered each season.

- Managed a team of content specialists, and championed the digital and content strategy for EarlsWantsYou.com and the myEarls intranet portal. - Collaborating cross functionally, planned and created content-driven solutions such as video, blog posts, internal communications, and online training to support recruitment, employee engagement programs and operations.Major accomplishments: - Redesigned and re-launched EarlsWantsYou.com- Established an editorial process for… Show more - Managed a team of content specialists, and championed the digital and content strategy for EarlsWantsYou.com and the myEarls intranet portal. - Collaborating cross functionally, planned and created content-driven solutions such as video, blog posts, internal communications, and online training to support recruitment, employee engagement programs and operations.Major accomplishments: - Redesigned and re-launched EarlsWantsYou.com- Established an editorial process for content creation and governance for the myEarls intranet portal.- Increased user adoption and trust in myEarls. Show less

Vancouver, Bc

- Supported BC Hydro's online content strategy to ensure consistent messaging across all digital channels while adhering to content standards and tone of voice. - Generated content for BC Hydro's digital channels: web, social media, emails (promotional and transactional), newsletters, blog posts and online promotional assets.

- Planned and executed direct marketing campaigns; created and managed customer facing materials to promote incentive programs. - Devised and brought to market the Product Incentive Program's flagship campaign "BC Hydro's Energy Fix" to engage and inspire small businesses to learn about energy conservation through a series of online videos documenting an energy efficiency makeover at a small business.