Responsible for trade and shopper marketing of beverage category for Fonterra Brands Lanka.

In Fonterra, Retail Environment refers to sales channels. As the Retail Environment Manager for GT Channels, being a part of Customer Marketing team, my role includes driving results in terms of input and output deliverables. Responsible for developing Trade Programs, improving customer loyalty and driving perfect store agenda while managing trade budget.Play a part in defining sales teams output and input KPIs while planning and implementing sales team drives to ensure motivation and… Show more In Fonterra, Retail Environment refers to sales channels. As the Retail Environment Manager for GT Channels, being a part of Customer Marketing team, my role includes driving results in terms of input and output deliverables. Responsible for developing Trade Programs, improving customer loyalty and driving perfect store agenda while managing trade budget.Play a part in defining sales teams output and input KPIs while planning and implementing sales team drives to ensure motivation and results delivery.Responsible to manage "gross to net" trade budget while ensuring trader, shopper and consumer needs are met with coordination of Sales, Category Management and Brand Management teams.Being a part of critical discussions that review internal data, household, consumer and trade research data to brainstorm and arrive at conclusions on market/industry trends and develop solutions in terms of ATL/BTL communication/ Trade, Shopper and Consumer Programs/ PPA and Effective Promotion improvements to drive RGM agenda. Show less

Sharing practical marketing knowledge with execution examples and consulting businesses

• Lead the Western Region which is highest revenue and volume contributor for the company among three regions – Previously lead Northern Region• Delivering the Regional revenue and volume targets through effective management of trade budgets• Planning & executing trade marketing initiatives to ensure channel and brand targets are achieved.• Defining and executing perfect store (PIOCS) KPIs for the region and driving continuous improvement through monitoring.• Developing and… Show more • Lead the Western Region which is highest revenue and volume contributor for the company among three regions – Previously lead Northern Region• Delivering the Regional revenue and volume targets through effective management of trade budgets• Planning & executing trade marketing initiatives to ensure channel and brand targets are achieved.• Defining and executing perfect store (PIOCS) KPIs for the region and driving continuous improvement through monitoring.• Developing and Executing the Route to Market Agenda for the region based on National RTM strategy.• Developing sales capability of Territory Managers and Territory Executives through functional and leadership competency metrices Show less

Managed a multi channel territory which has the highest outlet base in country and highest numeric distribution. Monitoring, guiding, coaching and developing a team of five executives handling different channels to achieve diverse company objectives for each channel. Monitoring and guiding consignment agent for delivering superior service to market while reviewing and controlling market credit and RPM.

Handled the commercial customers in Colombo and Gampaha districts which contributed to over 40% of national commercial volume. Improved service levels by initiating route plans for commercial market and kept a close relationship with key accounts. Was involved in getting the supply of LPG for Annual congregation of Dawoodi Bohra Community in Sri Lanka 2019 and meeting the challenging needs of organizers of the event. Managed six distributors and coached and developed distributor sales… Show more Handled the commercial customers in Colombo and Gampaha districts which contributed to over 40% of national commercial volume. Improved service levels by initiating route plans for commercial market and kept a close relationship with key accounts. Was involved in getting the supply of LPG for Annual congregation of Dawoodi Bohra Community in Sri Lanka 2019 and meeting the challenging needs of organizers of the event. Managed six distributors and coached and developed distributor sales executives. Show less

Was the Area Sales Manager for Colombo North market and took initiatives to improve dealer network and home delivery service. Was responsible of managing the distributor and coached and developed distributor sales representatives to execute assigned tasks to deliver company objectives.

Key Responsibilities- Achievement of Refill and New Cylinder targets on all SKUs- Appointing and developing domestic dealer base- Identify, analyse and develop new business channels- Guide, develop and monitor distributor and sales representatives to achieve company objectives- Analyse and conduct weekly planning meetings with sales representatives and distributor team on service improvements- Continues monitoring and providing feedback to distributor on stock holding… Show more Key Responsibilities- Achievement of Refill and New Cylinder targets on all SKUs- Appointing and developing domestic dealer base- Identify, analyse and develop new business channels- Guide, develop and monitor distributor and sales representatives to achieve company objectives- Analyse and conduct weekly planning meetings with sales representatives and distributor team on service improvements- Continues monitoring and providing feedback to distributor on stock holding, warehousing and safety standards- Conduct on the job training to DSRs- Organize special events and sales promotions Show less

Attached to TATA Commercial Vehicle sales division. Handling TATA Ace range in the area of Colombo.Key Responsibilities- Achieving the Sales targets- Organizing promotional campaigns (Budgeting, Planning, Executing)- Maintaining a good relationship with existing customers, leasing companies and Banks- Improving market share and market growth

Sold Maintenance Agreements for Key Telephone Systems. My job role included various tasks from preparation of agreement to finalizing the sale. It was a great opportunity to start with, as my job role provided me the experiences of Management and administration work along with the challenging B 2 B environment.