Janiyah Kirby Email & Phone Number

Philadelphia, Pennsylvania, United States

● Digital Asset Management: using their style guides and formats to copy-edit, fact-check, and proofread text for events, exhibitions, and other visitor-facing information on the website. Tools: Sanity CMS, Photoshop, SharePoint, PowerPoint● Quality Assurance: ensuring that the Museum’s brand (both visual and verbal identity) standards are consistent across all web touchpoints. Tools: Jira, Photoshop, Sanity CMS, SharePoint● Content Management: Lead creation of web-optimized graphic assets for mobile and desktop using Photoshop and provided imagery/ copy. Tools: Jira, Photoshop, Sanity CMS, SharePoint

Greater Philadelphia Area

• Digital Marketing Strategy Consultation: spearhead campaign management and consumer insight to increase unique visitors, time spent on website, and brand loyalty.• Social Media Marketing: drive brand awareness with an agile approach to Facebook, Instagram, and Pinterest posts. Manage platforms to multiply impressions, comments, and link clicks.• Content Creation: craft optimized content that reduces bounce rates while growing social sharing and search engine rankings.• Email Marketing: nurture consumer relations with branded communications that raise open rates, expand email list growth, and generate higher email sharing rates.Tools Used: WordPress, Facebook, Instagram, LinkedIn, AdParlor, Hubspot, Canva, Mailchimp, Bitly, Unsplash, Pexels, Google Analytics and more.

King Of Prussia, Pennsylvania, United States

Maintain and present my assigned accounts in accordance to established goals and KPIs.Build content and marketing plans that include digital, print, and other tactics such as nurture streams, SEO/SEM, social media (especially LinkedIn), site development, personalized mailers, and online events.Ensure the profitability of assigned accounts and manage clients' budgets, including media planning and buying, and other expenses.Operate within Lectrix and client marketing platforms such as project management, marketing automation, CRM, and website analytics.Provide consistent and proactive communication with your assigned accounts, including check-ins, planning meetings, and review meetings. Including formally presenting clients' marketing strategies, plans, and performance.Develop, monitor, and manage schedules for items related to your clients including production, deliverables, and recurring meetings, and coordinate needs within the Lectrix team.Provide regular progress reports to the Sales team to identify upsell and cross-sell opportunities and to retain and grow clients.

Hatfield, Pennsylvania, United States

● Digital Asset Management: Ensures data conformance and drives accuracy, actively improvingcustomer scorecards by resolving omnichannel publication discrepancies for over 1400 SKUs. Tools:1WorldSync, Sysco, SharePointMilestone: Improved a platform’s scorecard from 39% to 100% compliance in 2 months, savingover $20k in monthly fees● E-Commerce Analytics: Collaborates with stakeholders to analyze e-commerce metrics and figuresproviding operational insights that support business development goals. Tools: Excel, 1WorldSync,SyscoMilestone: Working alongside Master Data to streamline Product Information Management andsupport multichannel marketing strategy● Content Management: Develops and edits product imagery and brand language across eCommerceplatforms. Tools: GIMP, 1WorldSync, SyscoMilestone: Optimized a platform’s image asset from 6% to 83% in 3 months

Philadelphia, Pennsylvania, United States

● Content Creation: Formulate high-quality captions and visual content for each social mediacampaign. Tools: Slack, Later, Facebook Business Suite, Instagram, CanvaMilestone: Design over 60 unique weekly posts to sustain readers’ curiosity and create brandinteraction● Social Media Analytics: Use analytics tools to gauge the success of campaigns based on eachplatform’s unique metrics and change creative direction as needed. Tools: Slack, Later, FacebookBusiness Suite, InstagramMilestone: Increased Instagram’s reach by 45.9% within the first 30 days● Community Manager: Act as the business voice and moderator while building community supportthrough content distribution and digital engagement to build brand presence and trust. Tools: Facebook Business Suite, Instagram, GmailMilestone: Brand experienced an 18% increase in December 2021 sales compared to December2020

Remote

●Digital Asset Management: Managed digital deliverables including: e-newsletters, technical whitepaper content, web pages, brochures, catalogs, advertisements, landing pages. Tools: Lytho, SharePoint,Basecamp, Microsoft Teams, Microsoft OfficeMilestone: Reorganized over 8 months of assets to accurately track each campaign’s assets.● Marketing Project Management: Shepherded client projects that were over 3 months behind andidentified potential resource roadblocks to raise awareness of concerns related to deadlines. Tools:Lytho, SharePoint, Basecamp, Microsoft Teams, Outlook.Milestone: Brought the clients’ projects up to date and completion in 90 days.● Quality Assurance: Implemented new and improved existing workflows to ensure all tasks andprojects are completed on-time.Tools: SharePoint, Lytho, Microsoft TeamsMilestone: Created almost 50 reports that tracked each client’s campaign progress andforecasted project milestones

Horsham, Pa

● Digital Asset Management ○ Managed and performed routine audits to maintain data integrity for over 200 points of metadata to facilitate growth on the online retailer landscape. Tech: OMNIPIX website, Outlook○ Key Achievement: Initiated the process of introducing new products to the database on a quarterly basis for seamless integration to the e-Commerce field.● Website Administration ○ Worked alongside website developers to develop and maintain BBU’s Point of Purchase asset ordering site to maintain brand awareness on a national scale. Tech: PopShop Website, Excel, Outlook○ Key Achievement: Oversaw over 10k individual orders to support marketing campaigns for over 81k Brand retailer materials.● Coupon Coordinator○ Supported an annual average of 120 - 200 marketing campaigns by targeting prime demographics by creating GS1 data barcodes for national level coupons. Tech: NCH Marketing LAUNCH, Outlook○ Key Achievement: Investigated 5 counterfeit coupon efforts that saved BBU over $10k.● Vehicle Graphic Coordinator○ Managed BBU’s brand assets to develop vehicle decals and increase brand awareness on a national scale, averaging 300 - 500 orders annually. Tech: Excel, PDF, Outlook○ Key Achievement: Oversaw the development of 4 vehicle brand decals, Sara Lee/Alfaro’s Artesano, Taki’s, and Bay’s English Muffins.

Horsham, Pa

Provided stellar customer service to both internal and external associates while serving as an integral part of daily facility operations and working cross functionally across multiple departments.• Acted as the front door receptionist which taught me how to communicate, in both verbal and written form, with personnel at various levels. This developed my ability to convey information in a clear, concise manner• Operated as the first point of contact for both internal and external sources of mail, prioritizing deliveries based on deadlines• Scheduled and coordinated on-site conferences for over 350 employees and consultants, which honed my attention to detail and balancing several tasks simultaneously• Managed building maintenance by logging work orders with the landlord, scheduling 3rd party vendor appointments, and maintaining job log for janitorial staff. This duty fostered my ability to coordinate a group effort towards the timely competition of a goal• Collaborated with executive administrative assistants to set up onsite events and provide supplementary support on an ad-hoc basis

Greater Philadelphia Area

Acting as a contractor on behalf of FirstPro Agency, providing business to business services to Bimbo Bakeries USA.

Greater Philadelphia Area

Worked here part-time, serving customers tasty beverages and food products with a smile while I study marketable skills.

Brief stint following various self-taught courses, explored interests in programming languages such as Javascript, HTML/CSS, and Ruby. I'm still crossing become bilingual off my bucket list by studying Spanish.

Bala Nursing And Rehabilitation

I broadened my previous duties as a rehab tech and delved deeper into office management. Examples of this includes: • Compiling reports for the Registered Nurse Assessment Coordinators of the Reimbursable Therapy Minutes and HMO updates for the Billing department • Scheduling assessment reference dates for the RNAC and Rehabilitation department • I also reorganized the department's storage area for a quicker retrieval so that less time was wasted during a patient's session. • Developed an interdepartmental filing system which has eliminated the misplacement of records at the nursing units • Developed and implemented a weekly schedule form for the Social Service department to collaborate with the Rehabilitation department which increased therapists’ productivity

Bala Nursing And Rehabilitation

I evolved my patient care abilities by working directly with therapists in their sessions. I acted as the interdepartmental liaison, ensuring smooth communication so that there was no overlap or delay in the patients' treatment. I worked under the general direction of the Program Manager to perform clerical and departmental duties as needed. One of my first major projects was the reorganization, assemblance, and maintenance of the department's charts in accordance with HIPAA, which significantly reduced the rate of insurance rejection notices.

Warrington, Pa

I worked full-time hours here as a pool CNA, this mean that I didn't have a set unit to work on so I got to work with a variety of people on a daily basis. I gained experience working with the subset of the geriatric population affected by the later stages of dementia. It was an engaging and challenging period where I got to see the depths of the human psychology and empathy.

Doylestown, Pa

I grew as a CNA here because my unit was both long-term and short-term patients with various goals and recovery deadlines. My experience here was also a prelude into the rehabilitation field where I helped carry out the plans the physical and occupational therapists laid out.

Philadelphia, Pa

My forray into the skilled nursing field. I worked pool so that I could focus on my then course load as a nursing major. I loved being able to expand on the full range of my textbook knowledge while being part of a cohesive unit.

Upper Darby, Pa

I was educated and worked here as a CNA. I aided people with their daily activities and appointments. The ability to work with clients who are affected by some form of disability, chronic illness, or cognitive impairment helped to implement my technical knowledge in a humane and compassionate manner.

Remote

This is where I first cut my teeth in the healthcare field working for a freelance RNAC consultation firm. I developed my organizational skills to ensure the files were in order while performing general administrative duties. Here I learned the importance of a deadline in regards to the bottom line because at the end of the day no one gets paid if the paper trail isn't in order.

Certificate, Digital Marketing

Activities and Societies: Concepts Covered: Campaign management Branding Customer insights Content marketing Email marketing Social media.

Certification, Certified Nurse'S Aide

I trained here for 2 months in the summer to become a CNA.

Pre-Nursing Studies

This stint was when I considered pursuing a career as a nurse.

Illustration

I ran away to art school with plans to eventually minor in Creative Writing.