Leading a team of talented UX/UI designers and researchers, prototypers, copywriters, illustrators, and motion graphic designers while partnering with C-level executives and cross-functional department heads on transformative initiatives including full-site redesigns, product and experience designs, brand logos, scalable design systems, creation of podcasts and OTT properties, acquisition funnels, e-commerce products, accessibility compliance, e-mail newsletters, social media, personalized SMS, subscriptions, marketing, and promotional assets, shepherding each from ideation to launch directly leading to high engagement, conversions, and increased revenue for the full digital New York Post portfolio.

Lead designer for the digital team working alongside the VP, Associate VP, product managers, and development to help with UX/UI, branding, and responsive designs for strategic objectives of transactional and high traffic pages.

Worked closely with the marketing team to design digital collateral for upwave.com (a part of CNN Network and Turner Wellness Media, Inc.) in visual and marketing campaigns.

Lead designer for How Stuff Works franchise and enhanced the user experience of the video streaming experience on all Discovery Communications Networks directly with product and technology enablement teams.

Conceived and produced visual and UX designs and digital marketing campaigns that promoted fan engagement for shows and special events closely with the ad sales and marketing teams for major brands such as Coke, Doritos, and Sharpie.

Revamped and relaunched the website and marketing campaigns by devising a complete strategic and creative vision for digital and print including e-mail newsletters, landing pages, homepage, visual and UX designs, and branding.

Lead designer for Vook’s CMS and a suite of interactive iOS apps to feature, preview, and purchase stories and digital books with major brands such as ABC news.