Jan Jarke Email & Phone Number

Austin, TX

• Responsible for setting Program strategy, process and building a network of customer advocates to support sales and marketing. Veritas, formerly the Information Management division of Symantec, spun off as a separate.
• Collaborated with product marketing to prioritize, re-brand and publish 29 customer success stories
• Launched incentive campaign capturing customer quotes for global markets on Veritas.com website
• Built key internal stakeholder relationships which yielded over 300 customer reference assets and 40+ public success stories
• Provided reference support for campaigns, product launches, PR and AR annual reports

Austin, Texas Area

• Designed start-up program, set strategy, built the tools, processes, managed budget and developed cross-functional relationships needed to implement a successful Customer Reference Program driving positive business.
• Resourceful, with limited resources, creatively modified an event tool to function as a reference submission and reporting tool allowing for efficient capture and sharing of reference data.
• Delivered immediate support to major product launches, campaigns, sales, PR, AR and analyst reports (resulting in continued Gartner "Leader" status)
• Designed and implemented first Customer Connections Program and Lounge at annual customer event resulting in: Coordination of 17 customer’s sharing their story in peer reference meetings resulting in 19 reference.
• Developed the company's first globally repeatable win wire capture and communication process
• Implemented first “Reference Heroes” program promoting participation and recognition across the organization

Austin, Texas Area

• Customer Reference / Success Story Manager leveraging relationship and collaboration skills in recruiting customers to participate in the customer reference program and global events. Relied on marketing expertise to.
• Identified and secured customers for reference and case study success story development, Press, Analysts, videos or speaking engagements leveraging relationships with sales, Business Partners (BPs), Product Marketing.
• Created IBM best practice for global customer events (IBM Client Connections Program and tool facilitating customer reference meetings) influencing > $100M in revenue and processes resulting in nearly 300 customer.
• Designed collaboration site to project manage customer reference / case study success story development utilized by IBM & vendors, cutting administrative time in half; implemented as best practice across IBM Customer.
• Achieved highest quality metrics with 92% of stories including measurable benefits
• Managed all aspects of Client Connections program (event), and budget at annual customer conference

Austin, Texas Area

• Drove and enabled IBM sellers to document internal customer reference / success stories for entire portfolio of IBM WebSphere software & Service Oriented Architecture (SOA) - a cross IBM initiative - to impact sales
• Teamed with Sales, Analyst and Press Relations in identifying, qualifying and securing clients for quotes, speaking at events and participation in annual analyst reports – garnering top Gartner Magic Quadrant status
• Routinely exceeded customer reference targets by 10-40% via new processes and collaboration across multiple teams
• Managed plan and execution of Customer Reference Lounge at annual IMPACT client conference
• Prepared/presented sales education sessions to drive new reference submissions and created monthly status reports for executives identifying successes, gaps and actions to close gaps

Austin, Texas Area

• Managed several initiatives involving cross-functional/cross-IBM teams to support and drive business results, objectives and targets including:
• Redesigned 2005 Marketing Programs websites resulting in nearly 50% increase in Business Partner (BP) co-marketing applications and 5x greater win revenue over prior year
• Executed 4 successful Worldwide Software Group (SWG) competitive BP recruitment campaigns collaborating with Market Intelligence (MI), competitive recruitment office, and brand/geo leads in development of campaigns
• Created the first BP competitive recruitment kit – Results: 423 BPs reached, 219 leads and over 30 BPs joined PartnerWorld by end of Q304
• Assisted in development and integration of BP Channel into SWG marketing programs for IBM Tivoli software led program; including Midmarket program. Assisted in driving the go-to-market strategy and channel marketing.
• Led and created VAD portal working across SWG business units and Global PartnerWorld (PW) team to create a secure and interim communications site to deliver confidential VAD content on-line

Austin, Texas Area

Managed cross functional teams including GTM, launch, channel, AR, PR and comms. teams at WW and geo level to create and deliver a complete BP Channel launch initiative and events to/thru the BPs and VADs

Austin, Texas Area

• Created and managed successful geo execution of marketing and enablement plans for Compaq, Siemens, Deloitte and ITS to support joint sales and marketing initiatives and targets
• Created the first joint Tivoli and Deloitte solutions sales kit delivered to both sales teams resulting in increased teaming and opportunity identification
• Coordinated the first joint Tivoli and Deloitte IDA solution webinar with guest analyst speaker Johnathan Penn of Forrester which resulted in 89 (A-B) leads.
• Coordinated the first joint ITS and Tivoli Teaming Webcast which reached over 1800 viewers.

Austin, Texas Area

Created, developed, designed, manufactured, marketed and sold a unique new consumer product (Lap Wizard lap desk) to high-end gift and college bookstores and online to individuals. Over a million sold. Sold rights to another company to manufacture and sell the product to the mass market via their existing distribution network

Austin, Texas Area

• Co-Owner of 2-person company that successfully brought idea (SeatCase) to market with worldwide sales of a unique IDSA and Mellow Society of Japan award winning wheelchair folding to size of briefcase.
• Created successful marketing campaigns/materials including photo shoot with full access to United Airlines’ plane during Gulf war and video shoot in Chicago O’Hare airport
• Sold domestically and internationally to individuals, over 40 commercial airlines, train systems and Home Healthcare Distributors, and gained product approval and sales through the Veterans Administration
• Company recognized by the US Department of Commerce for ability as small company to export into Japan