Jan Jarke Email & Phone Number

Austin, Tx

Responsible for setting Program strategy, process and building a network of customer advocates to support sales and marketing. Veritas, formerly the Information Management division of Symantec, spun off as a separate entity in Octoer 2015. Supported both Symantec and Veritas through the official separation.• Collaborated with product marketing to prioritize, re-brand and publish 29 customer success stories • Launched incentive campaign capturing customer quotes for global markets on Veritas.com website • Built key internal stakeholder relationships which yielded over 300 customer reference assets and 40+ public success stories• Provided reference support for campaigns, product launches, PR and AR annual reports

Austin, Texas Area

Designed start-up program, set strategy, built the tools, processes, managed budget and developed cross-functional relationships needed to implement a successful Customer Reference Program driving positive business results, as indicated below:• Resourceful, with limited resources, creatively modified an event tool to function as a reference submission and reporting tool allowing for efficient capture and sharing of reference data.• Delivered immediate support to major product launches, campaigns, sales, PR, AR and analyst reports (resulting in continued Gartner "Leader" status) • Designed and implemented first Customer Connections Program and Lounge at annual customer event resulting in: Coordination of 17 customer’s sharing their story in peer reference meetings resulting in 19 reference meetings positively influencing over $6M in Q1 sales revenue • Developed the company's first globally repeatable win wire capture and communication process • Implemented first “Reference Heroes” program promoting participation and recognition across the organization • Implemented first repeatable beta programs process resulting in 3 public case studies at time of product launch (a first for the company)

Austin, Texas Area

Customer Reference / Success Story Manager leveraging relationship and collaboration skills in recruiting customers to participate in the customer reference program and global events. Relied on marketing expertise to develop compelling client success stories supporting business priorities for Rational and System z software portfolios and Smarter Planet solutions (spanning all IBM software brands). Employed process improvements in all aspects of Customer Reference / Success Story development, database and related programs and strategies to deliver measurable business results.• Identified and secured customers for reference and case study success story development, Press, Analysts, videos or speaking engagements leveraging relationships with sales, Business Partners (BPs), Product Marketing, Beta and Go-to-Market teams• Created IBM best practice for global customer events (IBM Client Connections Program and tool facilitating customer reference meetings) influencing > $100M in revenue and processes resulting in nearly 300 customer references per event • Designed collaboration site to project manage customer reference / case study success story development utilized by IBM & vendors, cutting administrative time in half; implemented as best practice across IBM Customer Reference teams • Achieved highest quality metrics with 92% of stories including measurable benefits • Managed all aspects of Client Connections program (event), and budget at annual customer conference• Prepared and presented sales education sessions to drive new customer reference submissions and created monthly status reports for executives identifying successes, gaps and actions to close gaps• Managed “blue wash” of newly acquired companies’ customer reference / case study success story assets working with acquisition team and vendors to deliver on time and within budget.• Mentored four employees new to Customer Reference / Customer Success story marketing

Austin, Texas Area

Drove and enabled IBM sellers to document internal customer reference / success stories for entire portfolio of IBM WebSphere software & Service Oriented Architecture (SOA) - a cross IBM initiative - to impact sales• Teamed with Sales, Analyst and Press Relations in identifying, qualifying and securing clients for quotes, speaking at events and participation in annual analyst reports – garnering top Gartner Magic Quadrant status• Routinely exceeded customer reference targets by 10-40% via new processes and collaboration across multiple teams • Managed plan and execution of Customer Reference Lounge at annual IMPACT client conference• Prepared/presented sales education sessions to drive new reference submissions and created monthly status reports for executives identifying successes, gaps and actions to close gaps

Austin, Texas Area

Managed several initiatives involving cross-functional/cross-IBM teams to support and drive business results, objectives and targets including:• Redesigned 2005 Marketing Programs websites resulting in nearly 50% increase in Business Partner (BP) co-marketing applications and 5x greater win revenue over prior year • Executed 4 successful Worldwide Software Group (SWG) competitive BP recruitment campaigns collaborating with Market Intelligence (MI), competitive recruitment office, and brand/geo leads in development of campaigns• Created the first BP competitive recruitment kit – Results: 423 BPs reached, 219 leads and over 30 BPs joined PartnerWorld by end of Q304• Assisted in development and integration of BP Channel into SWG marketing programs for IBM Tivoli software led program; including Midmarket program. Assisted in driving the go-to-market strategy and channel marketing plans along with creation and use of Recruit Activation modules for each program; which were leveraged by Value Added Distributors (VADs), BP SSRs and BPs. • Led and created VAD portal working across SWG business units and Global PartnerWorld (PW) team to create a secure and interim communications site to deliver confidential VAD content on-line

Austin, Texas Area

Managed cross functional teams including GTM, launch, channel, AR, PR and comms. teams at WW and geo level to create and deliver a complete BP Channel launch initiative and events to/thru the BPs and VADs

Austin, Texas Area

Created and managed successful geo execution of marketing and enablement plans for Compaq, Siemens, Deloitte and ITS to support joint sales and marketing initiatives and targets • Created the first joint Tivoli and Deloitte solutions sales kit delivered to both sales teams resulting in increased teaming and opportunity identification • Coordinated the first joint Tivoli and Deloitte IDA solution webinar with guest analyst speaker Johnathan Penn of Forrester which resulted in 89 (A-B) leads.• Coordinated the first joint ITS and Tivoli Teaming Webcast which reached over 1800 viewers.

Austin, Texas Area

Created, developed, designed, manufactured, marketed and sold a unique new consumer product (Lap Wizard lap desk) to high-end gift and college bookstores and online to individuals. Over a million sold. Sold rights to another company to manufacture and sell the product to the mass market via their existing distribution network

Austin, Texas Area

Co-Owner of 2-person company that successfully brought idea (SeatCase) to market with worldwide sales of a unique IDSA and Mellow Society of Japan award winning wheelchair folding to size of briefcase. • Created successful marketing campaigns/materials including photo shoot with full access to United Airlines’ plane during Gulf war and video shoot in Chicago O’Hare airport • Sold domestically and internationally to individuals, over 40 commercial airlines, train systems and Home Healthcare Distributors, and gained product approval and sales through the Veterans Administration • Company recognized by the US Department of Commerce for ability as small company to export into Japan