- Develop and implement comprehensive and effective communication and marketing plans in support of Northwestern’s internationalization strategy and global initiatives- Direct executive communications for Vice President for International Relations using a high level of confidentiality, discretion, and diplomacy; develop talking points and presentation materials for University President’s international speaking engagements and commentary- Lead internal global communications; work with colleagues across the university to share and amplify global initiatives and projects, advise on global crisis communications, ensure accuracy of information and data, and keep staff and faculty informed and engaged - Develop and facilitate intercultural competency and communication workshops to ensure university administrators possess cultural sensibility and efficiency needed to work in diverse global settings- Lead the drafting, collection, and distribution of institutional data on international activities for public dissemination and executive-level briefings- Travel internationally to institutional partners and programs to create and amplify multi-media storytelling on international faculty research, alumni giving and engagement, and student excellence- Lead annual 10-day sustainability and energy exploratory trek for undergraduate students to Germany; Plan, organize, and execute all aspects of the trip

- Draft and review press releases- Review content strategy and media plan- Create annual crisis communication plan

- Led marketing efforts and interoffice campaigns to raise awareness of study abroad programs and funding opportunities on campus. Developed and implemented successful marketing strategies to increase participation of underrepresented students in study abroad- Provided direction on Northwestern’s strategic global branding efforts and represented international units in the University’s Global Marketing Branding Working Group - Led Northwestern’s International Education Week organizing committee. Coordinated with dozens of units on the organization and marketing of events and programming across campus

- Developed, led, and implemented study abroad marketing strategy - Developed, administered, and produced content for 4 websites and 11 blogs. Supervised and trained approximately 40 student bloggers annually. Monitored, copy-edited, and approved all posts- Directed various social media campaigns (Facebook, Twitter, Instagram)- Authored and published annual study abroad program brochures, donor reports, and unit reports

- Developed and implemented communication strategies and corporate identity for German American Chamber network- Led publicity efforts for dozens of annual projects, events, and conferences, such as renewable energy workshops, economic forums, and ambassador visit-Pitched press releases with successful placements in Chicago Tribune and ABC7 News, and several industry and niche publications- Coordinated international press conference in Washington D.C. with article placements in various major German media outlets, including Financial Times, Handelsblatt, Impulse, and dpa- Assistant Editor of German American Trade magazine. Distributed globally to 2,500+ subscribers. Chief Editor of Renewables Roadshow Magazine distributed at 3 major conferences- Administered website, distributed newsletter, and increased traffic and readership through SEO and SEM, and analytics- Produced live webcasts of conferences, and edited video clips of events and interviews- Developed strategic marketing plan for social media platforms such as Twitter, LinkedIn, YouTube- Generated advertising revenue for all chamber publications and responsible for department budget

- Taught 120+ students across 5 semesters - Teacher evaluations were in top 20th percentile- Mentored three 1st-year teaching graduate assistants