MARK&TING is a Boutique Marketing Agency in Hong Kong, Singapore and Australia specialised in Digital Marketing for small companies with BIG potential.Why would you consider us over our competitors?Here are a few reasons:- As a Boutique Agency, we only work with a handful of clients at a time, so we are able to deliver special attention and bespoke service to every client individually. - We believe in full transparency and we are the ONLY agency (as far as we know) to publicly display our rates, so you can quickly decide if we are within your budget range. Saves a lot of time too!- We don't charge by the hour, but by what will get done, so you will know what deliverables you can expect each month. (Check all-inclusive packages here: http://www.markandting.com/prices).- We are a bit of workaholics and love what we do, so we are open pretty much all the time (including holidays and weekends), which means your 10pm message on Saturday will get a reply immediately and you'll be able to catch that deadline. Yay!Wanna know more? Check http://www.markandting.com/ or Whatsapp me at +85261150027

Responsible for regional marketing & company representation.• Compile and share marketing and consumer patterns reports with partners on monthly basis or as required. • Promote DEI’s service to partners and their clients. • Manage the design and production of marketing collaterals and offer guidance on design and develop new products and services and enhance existing relationships.• Track and monitor the costs and the performance of each regional promotional activity and local advertisements. Plan and organise trade fair events and activities in local associations.

Form marketing and business development strategies and manage graphic design, marcom (PR), events and membership teams.• Created and developed short, medium and long term membership plans, digital marketing and sales strategies.• Develop and implement successful digital marketing campaigns for new promotions and events. Conduct post campaign report and KPI analysis to stakeholders.• Launched and managed social media platform as well as direct marketing and members relations e-channels• Provide leadership, strategic direction and management for all Web Search Marketing including Paid Search, Search Engine Optimization (SEO) and Display Advertising. • Developing and implementing annual marketing plan, events plan and marketing and sales budgets for the club.• Set up and maintain strong relationships with opinion leaders and key media representatives.• Organize monthly VIP Member events, as well as pre-marketing campaigns, and ROI analysis.• Responsible for organising and carrying out Press Conferences for major events.

Head of Sales, Marketing, Marcom, Design department of the Polo Club & Hotel. • Worked closely with Preferred Hotels, hotels’ marketing partner, and managed hotel’s online booking system and CMS.• Responsible for annual event calendar, promotion campaigns, membership activities, and workshops.• Leading teams managing all aspects of regional digital operations: digital marketing, social media, analytics, content strategy, interface design and usability.• Established quality control mechanisms, and integrated website analytics, chat and CRM platforms giving full visibility into consumer behaviour.• Maintaining corporate branding and consistency throughout Goldin websites.• Accountable for developing and implementing strategies for SEM, SEO, email, social media and online video content.

In charge of pre-opening sales and marketing, corporate strategy, creative development, project management, and communication with stakeholders, vendors and clients. Reported to Vice President of Operations. • Responsible for pre-opening sales and marketing plans for three hospitality projects.• In charge of local and Asia Pacific online marketing strategy including website animation, hotels' micro websites creation, social media strategy, e-mail campaigns, PPC, SEO as well launching a new website for the new hospitality projects.• Developed strategic marketing and promotional plans, forecasts and budgets to grow revenue and build brand awareness through online and integrated marketing efforts.• Managing regional strategy and relationships with Online Travel Agents.• Cultivated media relations and developed events schedules for three projects.• In charge of writing and distribution of press releases to media and distribution agencies.• Responsible for all VI design for Hotel, Yacht Club and Golf Club.

Set up and operated day to day operations at several membership programs throughout China.• Managed Priority Privilege program for 12 InterContinental, Crowne Plaza and Holiday Inn hotels in Beijing, • Managed Hilton Premium Club program for Hilton hotels in Beijing and Hilton Hefei.• Managed independent benefit programs for Dragon hotel in Hangzhou and Loong Palace in Beijing.• Setting of Regional KPI goals & working closely with regional teams to achieve them.• Identifying business opportunities through analytics and devising initiatives with marketing and brand teams to address them.

GAC is China's Premier Executive Concierge Service for business and luxury travelers.Developed long and short term sales, marketing and PR strategies, and managed Beijing office • Work with global and regional stakeholders to adapt and leverage online platform for needs of AP markets. Includes localization of platforms and content into Japanese, Korean, Traditional Chinese, Simplified Chinese.• Overhauled the company’s digital marketing activities, and led the company into the social media realm with full integration into the company’s overall marketing and communications strategy.• Developed new search engine marketing (SEM/PPC) program and identified search engine optimization (SEO) changes to content and architecture to improve customer acquisition, conversion and retention rates.• Increased company’s brand awareness among targeted audience in the global markets and raised company’s public profile.• Developed relationships and signed cooperation agreements with relevant parties (embassies, business associations, chambers of commerce, hotels and serviced apartments, restaurants, etc)• Identified and developed new opportunities thru detail understanding of company strengths/weaknesses and market drivers. • Expanded and developed new services which lead to increased revenue potential.

Served as cultural liaison to visiting dignitaries and business people.• Accompanied visiting dignitaries to negotiations, business meetings, luncheons and dinner parties. Offered assistance through translation, guidance and counseling.• Successfully navigated communications obstacles and potential misunderstandings, including delicate and sensitive situations with diplomatic implications.• Provided support and counsel 24/7 to diplomats and business people, including arrangements related to transportation, security and communication.• Provided embassy staff and guests with advice related to the often ambiguous cultural, economical, and social circumstances in China.• Created and delivered customized seminars covering issues relevant to foreign businesspeople doing business in China. Conducted extensive research into areas required and requested by seminar attendees, and offered counsel on negotiating techniques.• Prevented misunderstandings and other cultural mishaps that could potentially cause loss of face to either party, and consequently lead to lost deals or missed opportunities.• Managed translation of written documents for embassy staff and embassy-related clients.

Led sales and marketing team at a foreign-owned marketing company, in charge of members’ benefit program for various Chambers of Commerce. • Managed six staff: 2 marketing, 3 sales, and 1 customer support.• Managed and direct marketing program, including developing promotional materials, writing proposals, press releases and CRM.• Established and managed partnerships with major membership organizations including various foreign Chambers of Commerce (American, German, Italian, and Japanese) as well as other event-driven membership organizations (Club Football, Oriented, etc.).• Managed co-marketing partnerships with the major English-language online and print publications in Beijing (TheBeijinger, City Weekend, Time Out).• Led strategic initiatives including new IT service development and creative marketing approaches (both online and offline, and viral marketing techniques) which resulted in an expansion of the user base.• Organized, scheduled and implemented events with partner organizations, including 2 international networking nights with more than 300 participants each (with AmCham SME Forum).• Designed communications plans and managed cooperation with partner organizations.• Designed layout for and improved look-and-feel of print advertising and managed entire printing process, including vendor relationships.• Managed print advertising distribution channels, including direct release to over 6000 members.• Sold to and closed deals with print advertisers. Consistently met or exceeded sales targets.• Managed customer follow-up, training and advertising distribution for more than 130 outlets.

Managed staff, served as host and were in charge of PR, Marketing and events at foreign owned bar and restaurant.Developed long term PR and marketing plan which led to increased revenue of 68% in my first month alone.Conducted competitor analysis and was aware of local market initiatives.Daily managed 23 staff: 3 chefs, 12 waiters, 6 bartenders, 2 cleaning Managed customer database and utilized it effectively to promote the venue.Successfully promoted new events, updated menu, and initiated customer feedback collecting.Worked irregulars hours, including late evenings and weekends.Maintained excellent customer service standards in the venue and resolved customer issues effectively and discreetly.Monitored training programs and signed off to give new employee permission to start work. Provided on-the-job training/direction, communicated additional training needs to senior management.Developed renovation plan and supervised plan execution.