Jan Koors Email & Phone Number

United States

• Lead procurement and event management projects for clients across multiple industries. Develop strategies tailored to client objectives including ROI analysis, communication plans, contract negotiation and revenue.
• Sourced new exhibit services partner for prestigious automotive client, prepared gap analysis, managed RFI / RFP process and negotiated contract. Reduced costs $13M over contract life.
• Designed and presented client sponsorship strategy, conducted market research and studied consumer behavior for sports / entertainment client. Introduced short / long-term initiative; increased revenue and market.
• Prepared financial services client feasibility study for signature conference; presented venue options and developed budget, communication strategy and cost analysis. $1M incremental revenue ROI.
• Created first class medical fundraising event and generated $350K in revenue, 32% increase over prior year. Led over 30 volunteers and venue staff for multi-faceted event, including silent / live auction, golf.

• Led all aspects of global events organization, developed key business partnerships, directed cross-functional teams to deliver world-class events and managed sourcing and procurement to ensure maximum ROI. Managed 62.
• Procured and negotiated third-party marketing and event management agreements; eliminated waste.
• Hired, managed and coached cross-functional team on all aspects of role. Developed performance management goals and provided feedback for driving performance.
• Devised and executed marketing strategy, ensured maximum ROI for third-party events.
• Converted outsourced activities to in-house operations; saved $1.4M.
• Introduced strategies to streamline operations, eliminate waste and increase efficiencies.

• Created and executed over 200 international and domestic events, negotiated contracts, sourced venues and established vendor relationships. Led 65 team members with 12 direct reports; managed $44M budget.
• Restructured division through multiple acquisitions, integrated shared services team, identified and placed top talent in key positions and managed existing contracted events.
• Established cross-functional communication, developed processes and aligned goals with company objectives.
• Developed long-term strategy converting outsourced activities internally; negotiated supplier contract avoiding exorbitant fees. Specialties:Brand Management, Market Strategy, Event Management, Strategic Planning &.

• Led event marketing division, delivered multiple global and domestic events including sales meetings, incentive programs and trade shows. Managed procurement, vendors and contract negotiations; led to increased cost.
• Procured event support services, identified venues, products and third-party suppliers. Established agreements and contracts.
• Developed brand though production of experiential marketing activities; developed advertising pieces and documents to support events.
• Implemented company-wide scorecard to evaluate expenses, lead generation and revenue from event activity. Analyzed results and implemented strategies to improve outcomes.
• Instituted cost savings measures by transitioning activities / tasks in-house versus outsourcing.
• Standardized processes, streamlined activities and leveraged resources to improve operations. Specialties:Brand Management, Market Strategy, Event Management, Strategic Planning & Execution, Contract Negotiation.

Developed event marketing strategies, tracked and evaluated experiential marketing event outcomes for global clientele. Specialties:Brand Management, Market Strategy, Event Management, Strategic Planning & Execution, Contract Negotiation, Cross-Functional Team Leadership, Sourcing & Procurement, Vendor Relations, C-Level Communication, Experiential.