Strategy:• Strategy development incl. Analysis, Development, Execution and Evaluation.• Market analysis and potential analysis/assessment.• Tactical action plan at SBU level incl. competence assessment.• Operational implementation and follow-up of current action plans in full valuechain in accordance with KPI and budgets.Management:• +12 years P/L responsibility.• + 20 years of European Management experience.• Supply Chain - Full value chain - internal and… Show more Strategy:• Strategy development incl. Analysis, Development, Execution and Evaluation.• Market analysis and potential analysis/assessment.• Tactical action plan at SBU level incl. competence assessment.• Operational implementation and follow-up of current action plans in full valuechain in accordance with KPI and budgets.Management:• +12 years P/L responsibility.• + 20 years of European Management experience.• Supply Chain - Full value chain - internal and external• Full Financial Budgeting and Reporting.• Company Structure: Listed, Private Equity Found, Private Owned.Sales:• +25 years of sales experience at all levels BtoC and BtoB:• +20 years National and International at KAM level.• Strong knowledge of Nordic and European market structure incl. conditions.• Accounts development and maintenance.• Sales Team National and International.• Experience with Social and cultural conditions.Marketing:• +20 years of marketing experience.• Visual identity and Brand strategy• Product and Channel strategy.• Marketing campaigns.• Concept and product development.• Market analysis and potential assessment.Digitization:• Analysis - transformation and implementation of digital business model/platform.• Incl. data collection and structure - total value chain.• Organizational change process based on existingOutsourcing:• Production, incl. full documentation, provider search and negotiation.• Stock incl. ERP system.• Design - Guideline and development.• Construction, incl. full documentation. Show less

Responsible:• Allover responsible for EU operation P/L.• Member of Management Team.Strategy development:Strategic focus on business development of European Sale, After Sale & Marketing organization. Strategi focus on moving the company from entrepreneur to Scale Up company on all levels.

Responsible:• Total P/L responsibility for the company and the management• Reference to the Board of DirectorsStrategy development:Step 1: Strategic focus on the development of the company, Develop from an entrepreneurial companyto a complete Danish International SaaS supplier within POS-Data sources and Trade PromotionManagement solutions.Including the development of Vision - Strategy - Values and organization / competencies.Result: New Nordic and International… Show more Responsible:• Total P/L responsibility for the company and the management• Reference to the Board of DirectorsStrategy development:Step 1: Strategic focus on the development of the company, Develop from an entrepreneurial companyto a complete Danish International SaaS supplier within POS-Data sources and Trade PromotionManagement solutions.Including the development of Vision - Strategy - Values and organization / competencies.Result: New Nordic and International Customer. New Int. Partners with our new business model.Topline: grow in 2019 and 2020EBIT grow +250% from 2019 to 2020 and positive Cash Flow since 01.2020.Reason for Change: There where 2 issue:Large potential for grow at Imbox Protection with solid Business Caseand the valuation effectmanager where fare to high. Show less

• Total P/L responsibility for the company and the management• Member of the Board of Directors of Varde Ovne A/SStrategy development and Result:2017 - 2019Step 3 – Ny Omni-channel Strategy – incl. DIY segment – Full Digitization:• Omni-channel Strategy incl. DIY-Segment – Full range and Service concept• 100% WEB Solution – Digital business model incl. New ERP-platform• Customer Concept – Full Line / Full ServiceResult: Before Investment, positive Result… Show more • Total P/L responsibility for the company and the management• Member of the Board of Directors of Varde Ovne A/SStrategy development and Result:2017 - 2019Step 3 – Ny Omni-channel Strategy – incl. DIY segment – Full Digitization:• Omni-channel Strategy incl. DIY-Segment – Full range and Service concept• 100% WEB Solution – Digital business model incl. New ERP-platform• Customer Concept – Full Line / Full ServiceResult: Before Investment, positive Result. Absolut Market Leader with First mover position onCustomer Concept and digital platformStep 2 - 2013 – 2017 - 100% DIY-Segment:• Nordic and GAS DIY-platform / Setup (Concept, Marketing, Assortment, Distribution)• EDI integration with DIY-customer – incl. ON-LINE solution with the biggestDIY customer in EuropeResult: Grow top and EBITA – Positive result - Market leader in DK and FIN. Significantly increasedMarket Share in Nordic and GAS in DIY-segment. First mover with On-Line Direct deliveryand Full-Service Concept.Step 1 - 2010 – 2013 – Commercial change:From Production company to Commercial Brand and Concept Company:• From Production and Product focus TO Commercial - Market/Customer focus incl. Branding• R&D – incl. Assortment, Production, Distribution Set-Up• Marketing – New Brand Identity - PositioningResult: Positive result - with significantly increased market share, clear strategy with increasedflexibility, competencies and positioning in the market.Reason for Change: Our corporation stop because we were not aligninghow the future strategy should be. Show less

• Sales and Marketing responsibility - DKK +50 Mio.• Sales Organization: 3 x KAM, 4 x Sales rep. and Intern sales and marketing• Report to CEOResult: Grow first 12 month +90% Net margin +9% point.Reason for change: Large potential for grow – big challenges and next step in my carrierContacted by headhunter.

Full responsibility for the sales and budgets for the European markets.European sales organization. 9 country managers / 25 sales rep./agents. 5 distributorsHas developed / change the business from 95% DK to 45% DK and 55% EU Turnover and keep the turnover in DK.Business: Rubberboot, Pacboot and HuntingbootsMarket segment: Sport/Outdoor, Hunting, DIY chain - Shoe and Fashion.

Full responsibility for the sales and budgets in Denmark.Marketing responsibility for Scandinavia. Organization:4 Sales rep., 3 Customer service1 Sales coordinator, 1 Purchaser.1 Product manager, 1 Marketing ass.Business: Consumer LightningMarket segment: Spec. Store and Chains, Hypermarket and DIY

Full responsibility for the sales and budgets for the Export markets.Retail and Capital chains.Main market: D, Benelux, UKOwn sales forces, agents and distributors 12 Sales rep. / agents. and 4 Distributors.

Full responsibility for the sales and budgets in Denmark.3 Sales rep., 2 Merchandisers4 Sales ass., own shops

Full responsibility for the sales and budgets.Distributors, wholesalers, agents and capital chains, retail.Global product-, concept- and marketing responsibility for the 3L brand in Photo & Scrap booking business. 1 Export sales rep. 2 Customer serviceWorking on the Biggest Cap. Retail Chains in EU / 100% KAM

Full responsibility for the market and budget.Germany, Switzerland and Austria1 Customer serviceWorking on the 15 Biggest Retail Chains / 100% KAM

Product management (assortment).Product- and sales budgetCoordinating PO.Sales coordinating (Denmark, Germany and License country)Sales to key accounts and retail chains