Michael Aldea Email and Phone Number
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With over 20 years of marketing experience, I have had the privilege of leading and innovating within diverse industries, driving marketing operations to new heights with a keen focus on tools like HubSpot and Salesforce. My tenure at Revenue Pulse has particularly sharpened my skills in marketing operations, revealing the profound impact of strategic tool utilization on achieving business outcomes.I am a hands-on strategist, deeply involved in all facets of marketing from Messaging and Positioning to Sales Enablement, and I thrive in the complexities of CRM/Marketing Automation. My expertise spans Salesforce, HubSpot, Sharpspring, and I have a proven track record in Paid Search across platforms like Google and LinkedIn. My approach goes beyond the mere application of tools; it's about weaving these capabilities into a broader strategy that fosters genuine connections, understands the market's pulse, and drives tangible results.My educational background includes a BS in Exercise Science from Auburn University and an MBA from The Citadel, grounding me in both the theoretical and practical aspects of business leadership. Beyond the professional realm, I cherish moments spent with family, savoring a good plate of shrimp and grits, enjoying a glass of bourbon, and expanding my sports card collection in quieter moments. Looking forward, I am eager to engage with teams and individuals who prioritize authenticity, collaboration, and dedication to excellence. Let's create impactful narratives together that not only achieve but exceed our strategic goals.
Fun Outdoor Living
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Marketing ManagerFun Outdoor Living Mar 2024 - PresentMonroe, North Carolina, UsI lead the marketing team at Fun Outdoor Living, where our mission is to transform backyards into exceptional outdoor living spaces. Specializing in high-quality outdoor kitchens, decks, porches, patios, hot tubs, and swim spas, we're dedicated to elevating outdoor experiences for every home. My role involves strategizing and executing marketing initiatives that showcase our unique blend of product excellence and commitment to making backyards fun again. I'm proud to work with a team that values innovation, quality, and customer satisfaction above all.
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Marketing Automation ConsultantRevenue Pulse Mar 2022 - Oct 2023Ottawa, CaSpearheaded the optimization of the marketing tech stack, including HubSpot and Salesforce, ensuring seamless data synchronization and enhancing workflow automation. Collaborated cross-functionally to maintain an integrated sales outreach process and managed targeted marketing list creation and segmentation. Led the execution and analysis of various marketing campaigns, staying updated with the latest automation trends and recommending innovative solutions for organizational scalability and efficiency. -
Director Of Marketing And CommunicationsSimple Com Jul 2019 - Dec 2021Harrisburg, Nc, UsTasked to develop and oversee the brand, website redesign, eCommerce, lead generation, marketing automation, and product marketing. Worked with internal leadership as well as corporate channel marketing partners like Verizon, TMobile, Cradlepoint, and Sierra Wireless to develop and implement go-to-market strategies. Deployed and integrated Hubspot, Office 365, and Connectwise to revolutionize company communications, marketing, and efficiency. Oversaw project management for numerous multimillion-dollar clients like Aarons, Reef Technologies, and the Cookout restaurant chain. -
Managing Director Of North Carolina OperationsConsult Pr Nov 2017 - Jun 2019West Palm Beach, Florida, UsOversaw operations in the Carolinas by building relationships with small to mid-sized businesses and finding ways to help them increase their marketing ROI. Accountable for increasing presence in the Carolinas through acquisitions and business development. Lead a team of developers, copywriters, designers, PPC experts, and SEOs to execute strategic marketing plans. Improved company performance by reducing errors, and driving revenue gains. -
Co-Founder & Chief Marketing OfficerGo Left Marketing Nov 2012 - Sep 2017Led a distributed team of developers, copywriters, designers, PPC experts, and SEOs and managed annual project billings of approximately $1M with a client base of 20+ small to midsize businesses. Designed compelling pitch presentations that converted 65% of clients to new services. Delivered a 300% increase in leads through integrated online marketing strategies. Increased conversion rates 3x after spearheading content marketing strategies.
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Salesforce TrainerAllen Tate Companies May 2013 - Nov 2014Charlotte, Nc, UsI provided training to real estate agents throughout the Carolinas, instructing them on the effective use of Salesforce CRM for lead and client management. Collaborating closely with both in-house and external Salesforce CRM teams, I contributed insights gleaned from field experiences to enhance the platform's functionality. These efforts led to a marked increase in the adoption of Salesforce CRM during my tenure at Allen Tate. -
Director Of Marketing & TechnologyCharter One Realty Oct 2009 - Feb 2013Hilton Head Island, Sc, UsRecruited to turn around an underperforming website, improve email marketing processes, streamline team branding and oversee the overall marketing initiatives for the top real estate company on Hilton Head Island, SC. Accountable for improving performance, reducing errors, and driving revenue gains. Managed teams’ marketing plans, developed strategies to optimize website traffic and improve ROI.Re-engineered all email marketing processes including branded email templates, list management, and strategic launch procedures • Evaluated and improved CRM processes including developing automation tools, integrating social media and email marketing, and simplifying data entry procedures. • Increased website traffic by 122% through implementation of industry standards-based email marketing and social media methodology • Eliminated internal and external barriers by integrating content, design, production, and SEO • Oversaw everything from implementation of a new IT structure, integration of a website and social media into the company’s business model to coaching successful agents on how to use technology to become even more successful. -
Director Of MarketingCora Bett Thomas Realty Nov 2007 - Jun 2008UsOversaw the company’s promotion and advertising efforts to drive sales and build brand awareness. Responsibilities included: Developing an overall marketing plan • Approving campaigns • Measuring the return on investment of various advertising methods • Review market trends and advertisements to determine the effectiveness of different styles and strategies • Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective. • Research competitors to stay current with similar products or services on the market • Worked with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients • Collaborated with other stakeholders to make high-level decisions regarding the budget and the direction of the company.
Michael Aldea Skills
Michael Aldea Education Details
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The CitadelBusiness Administration -
CxlProduct Marketing
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CxlTechnical Marketing
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Auburn UniversityExercise Science
Frequently Asked Questions about Michael Aldea
What company does Michael Aldea work for?
Michael Aldea works for Fun Outdoor Living
What is Michael Aldea's role at the current company?
Michael Aldea's current role is Marketing Manager at Fun Outdoor Living | Elevating Backyards with Premium Outdoor Kitchens, Hot Tubs, and Living Spaces.
What is Michael Aldea's email address?
Michael Aldea's email address is jm****@****ail.com
What is Michael Aldea's direct phone number?
Michael Aldea's direct phone number is +170425*****
What schools did Michael Aldea attend?
Michael Aldea attended The Citadel, Cxl, Cxl, Auburn University.
What are some of Michael Aldea's interests?
Michael Aldea has interest in Fitness, Golf, Children, Music.
What skills is Michael Aldea known for?
Michael Aldea has skills like Marketing, Social Media, Email Marketing, Real Estate, Sales, Online Marketing, Social Media Marketing, Marketing Strategy, Customer Service, Web Design, Salesforce.com, Strategic Planning.
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