Growth Strategies | Distribution Expansion | Brand & Product Sourcing | Brand and Principal Management | Trade & Retail Management | Systems and Policy Creation | Online and Offline Marketing | Store Conceptualization & Development | Sales & Inventory Analysis | Creatives & Communications | Merchandising

BRANDS: Thule (Bags, Luggage and Auto Racks), Bric's (Bags & Luggage), Wenger (Bags & Luggage), Case Logic (Bags), Echolac (Luggage), National Geographic (Bags & Luggage), Skechers (Bags), Elle (Luggage), Zippo (Lighters), Conwood (Luggage) and Verage (Luggage)Lead the Merchandising & Marketing team in 2019 to early 2020. Was tasked to oversee entire operations with the addition of other departments including Sales, Logistics, Customer Service and Business Development June 2020 to present.1. Merchandising - Does the cycle buying to all suppliers and principals. Monitor inventory levels. Decides on new styles, collections and pricing.2. Brand Management - Sets and execute directions of brands, communications with principals and submission of reports.3. Marketing - Sets the annual budget and oversee execution of activities. Decides on promotions and incentive schemes.4. Sales - Sets the annual target, monitor sales and manpower, strategize monthly, quarterly and annual plans. Direct communication to trade and corporate partners.5. Business Development - Acquisition of new brands and expansion of retail and concession doors. Company rebranding and direction setting both short and long term.6. Customer Service - Ordering of parts and over-all customer experience for repair and replacement of products.7. Logistics - Oversees 3PL for all incoming and outgoing goods, productivity and process improvement.8. Operations - Oversee and resolve the day-to-day issues of the company.

LAJ Philippines is the exclusive distributor or LEGO toys in the Philippines. LAJ operates 7 LEGO (mono-brand) stores and 150+ consignment and outright stores.1. Oversees the company's overall sales and marketing performance. Sets annual and monthly sales targets, determines marketing spending to support both trade and above the line activities. Monitors sales and marketing achievements versus targets and objectives. Reports monthly operational actualization and plans to principals.2. Coordinates closely with the demand planning team for monthly merchandise purchase, ensuring reasonable stock levels and right assortment. Deals with Finance for monthly cash flow requirements, spends and opportunities to gain and save.3. Meets with retail and marketing partners to discuss progress of joint business plans and prepare for future executions.

Projects during this period1. APEC Schools (Ayala & Pearson’s) - on-premise marketing campaigns, collateral, visuals, sales incentive programs and lounge project. Ayala Malls on-premise information campaign and cinema collateral.2. Empire Dental Lounge (Glorietta 5) - marketing and promotions strategy, clinic visuals, corporate collateral, gift vouchers, loyalty cards, brochures, promo flier and Glorietta 5 opening collateral.3. Urban Gadgets (Nuvali) - store and mall announcement collateral4. Rogin-E (Bayer Philippines) - point-of-purchase strategy5. Jägermeister - relaunch strategy and event concept6. Redwerks Enterprise – created Warner Music PH corporate deck7. Trivento Wines – trade promotion and collateral for Duty Free shops8. Barton & Guestier Wines and Setton California Pistachio – trade promotion conceptualization and collateral for Duty Free shops

BRANDS: New Balance, K-Swill, Nautica, Arena and EtniesRETAIL STORES: Nike Stadium, Planet Sports, The Athlete's Foot, Sports Warehouse and Rookie1. Manage the marketing budget for each brand and concept, which includes coordination with the other brand and retail managers.2. Create marketing and sales driven promotions to increase and achieve sales targets; partnership with banks and other relevant establishments.3. Recommend and execute brand building strategies; print, radio, digital, social media and out of home advertisement. Brand launches, sponsorships and event management in general.4. Conceptualize campaigns, window displays and visual merchandising per season for our multi-brand concepts and implement global VM for mono-branded stores.5. Coordination and booking of celebrity endorsers, ambassadors and stylists for photoshoots, campaigns, free PR and events.6. Develop and manage the merchandise & advertising of corporate website and e-commerce sites (own website and through Lazada and Zalora Market Place).7. Manages the over-all strategy and merchandising of Etnies Skateboard footwear, apparel and accessories brand.

Brands:Tommy Hilfiger Watches, Hugo Boss Timepieces, Juicy Couture Timepieces, Citizen and Watches1. Preparation and presentation of marketing plans, formulating short term and long term objectives and targets. Strategize ways to achieve goals committed ensuring brand profitability.2. Monitoring of sales and inventory. Analyzing and report preparation to management and principals abroad. Recommend solutions to increase sales and decrease inventory levels.3. Brand building activities. Advertising in print, radio and billboards. Seasonal launches, sponsorships and tie-ups, trade shows and animations, in-store window displays and other non-traditional advertising.4. Purchasing and merchandising. Replenishment of fast moving items. Ordering of new items for upcoming season, ensuring maintenance of a healthy month on hand.5. Creation and implementation of promotions; seasonal and disposal promotions, sales incentives and target achiever promotions.

Brands:Dial soaps, Calgon Body Mists and Zippo Lighters1. Develop and implement annual, quarterly and monthly marketing plans.2. Monitor inventory levels and prepare purchases to principals abroad.3. Ensure profitability of brand by controlling A&P spending, product costs and other expenses.4. Review weekly sales and communicate strategies and programs to sales people, distributors and merchandisers to attain desired sales.5. Present quarterly brand reviews, growths and achievement of sales targets to management and principals.6. Scout for premium items for consumer promotions, generate ideas for POS and other merchandising collaterals and materials.7. Coordinate with various event organizers and publications particularly glossy magazines for ad placements, sponsorship of events and photo releases.8. Train concession consultants on how to effectively sell the products.

Started as Product Assistant for GreatHabits Fino Cotton & Dental Products. After which was tasked to handle the mentioned category independently as Asst. Product Manager.1. Implement consumer promotions which includes preparation of work-plans for recommendation to the Marketing Director. 2. Inventory management and purchasing of products from both local and foreign toll manufacturers. 3. Preparation of quarterly brand reviews for presentation to the management. 4. Coordinate with sales all activities and trade issues that needs resolution.