- Increased task success by 35% through iterative usability testing in collaboration with design, product, and engineering teams- Optimized the implementation of an online acquisition funnel via comparative usability testing, driving a 16% lift in our Lifetime Value/Acquisition Cost ratio- Created a go-to-market strategy framework for a 0-1 product overhaul, reducing risk and aligning stakeholders on a concept- Led foundational audience segmentation, developing personas that improved NPS by 6 points in three months- Owned a research roadmap balancing long-term strategy with immediate tactical needs in a complex environment- Developed a user research curriculum and templates that enabled 10+ colleagues to conduct research independently

- Transitioned the team to an agile user research framework, reducing wasted development time by 30% and enabling more efficient iteration cycles- Established user research as a stakeholder in prioritization processes with design, product management, engineering, and executive teams- Developed and implemented a scalable NPS-like sentiment listening practice- Launched and managed the organization’s first user research panel; Authored templates and guides that led to studies led by non-researchers increasing from 5% to over 50% of all research

- Served as a UX team-of-one, providing end-to-end research and design expertise to clients across diverse industries including manufacturing, healthcare, education, e-commerce, automotive, and IT- Applied a broad range of methodologies tailored to each client’s needs, including foundational landscaping, market opportunity analysis, usability testing, iterative design evaluation, and emerging trends research- Created comprehensive research roadmaps and heuristic frameworks that drove lasting impact long after research ended- Bridged the gap between attitudinal data and behavioral metrics, enabling executive teams to better understand and leverage user insights within their business strategies- Acted as a UX subject matter expert for client leadership, establishing best practices, defining educational goals, and advocating for user-centered design principles throughout product development

TraknProtect revolutionized hotel operations by providing a BLE infrastructure that allows the hospitality industry to leverage IoT solutions. My focus there was to strategically implement processes and standards the team needs to deliver innovative experiences across the entire customer journey and better serve our consumers. - Empowered product engineers to deliver scalable, high-quality solutions through optimizing focus, reducing friction, ensuring stability, and fostering professional growth.- Developed a comprehensive and prioritized operations roadmap- Built a scalable foundation for operations, eliminating unnecessary overhead and promoting a thriving team culture across people, programs, and tools.

At Sprout Social I worked to meet the changing people needs of an exponentially growing team and reduce complexity within the team’s operations.- Managed operations during a key period of exponential team growth- Equipped cross-functional teams with the tools, processes, systems, services, and guidance documentation to drive excellence - Oversaw the selection, budgeting, purchasing and all maintenance and training of software tools and other vendors

FBCG consults over 2500 clients families in 70 countries, including some of the world’s largest privately-owned business. I wore many hats at FBCG, acting as ops manager, project manager, manager of the corporate office and administrative support to the Managing Principal and Vice President. I partnered with FBCG's 25+ business consultants and developed an internal curriculum to garner and share experiential knowledge and provide critical business development training.

Writer of material for a variety of nonfiction and technical projects, including technical manuals, nonfictionbooks, literary criticisms, academic reference materials, directory listings, and web pages.