Janna Crawford Bass, Mba Email & Phone Number

Southeastern North Carlina

- Develops, leads and manages marketing, communications, branding and public relations for a $1.1B Association. - Serves on various committees within Cape Fear Farm Credit, the AgFirst District and North Carolina including N.C. Cooperative Board and N.C. A&T University College of Agriculture and Environmental Sciences Advisory Board.- Develops campaigns and specific marketing strategies for brand development, target and prospective marketing.- Cultivates positive relationships with employees by being visible throughout Association and actively listening to suggestions and ideas.- Leads Association's Customer Experience (CX) team and involved in District CX team.- Collaborates with sales team to increase brand awareness and enhance business development by building and maintaining relationships.- Manages social media, public relations, website and other channels to showcase Association.- Develops measurement tools, dashboards and reports to track metrics on adoption and effectiveness of initiatives.- Manages logistics and networks with members, prospects and partners at conferences and trade shows to maximize Association visibility.- Mentors employees through Cape Fear's leadership program.

- Worked closely with College leadership and Board of Directors to strategically affect operational direction, specific to increasing efficiency. - Led long range planning and execution of strategy for auxiliary services and collaborated with cross-functional teams including campus facility roadmaps, enrollment trends, curriculum development and digital channels. - Assisted with the creation of marketing strategies and advertising initiatives used to promote College to community members and prospective students. - Drove strategic improvements to enhance operational and organizational efficiencies to positively impact employee and student experiences. - Developed and executed College's rebranding campaign. - Responsible for grant writing, annual report publications and College special events such as its first Women in Education conference.

Clinton Nc

- Reported directly to, and worked closely with, Chamber Board of Directors.- Interviewed, supervised and motivated two staff members to achieve optimal productivity. - Drove performance initiatives, facilitating 94% retention rate and 33% revenue increase. - Directly responsible for all expenditures and development of annual budget. - Served as advocate and ambassador for Chamber and County by fully engaging, identifying and securing resources and partnerships to advance mission. - Devised new promotional and engagement opportunities to enhance member's value and market penetration while enhancing engagement and driving growth.

Rose Hill, Nc

- Managed administrative logistics of event planning, event booking, and event promotions to raise brand and event awareness to drive product sales. - Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact. - Supervised, and trained event staff and administered all event marketing and operations, including on-site and off-site events. - Corresponded with clients to answer questions and resolve issues quickly. - Planned event marketing initiatives and leveraged referral networks to promote business development for Duplin Wine Family.

Master Of Business Administration (M.B.A.)

B.A, Business Management- Marketing